Global Summit Digital Marketing & Ecommerce 2027 – Lazise, Italy

• Ottobre 20, 2027
  Data dell'evento:
• 21 ottobre 2027
  Fine dell'evento:

Cosa aspettarsi

Global Summit Digital Marketing & Ecommerce is the most qualified B2B event in Italy dedicated to the business community of digital marketing, e-commerce and online retail. Organized by Concordia Professional Oriented Events, it is not a traditional trade fair with large stands and random visits, but a highly structured business matching platform where every meeting is pre-planned and based on concrete interests. The format is designed to maximize ROI for both visitors and exhibitors in just two days.

The event brings together on one side over thirty specialized exhibitors offering solutions for SEO and GEO, performance marketing, marketplace management, marketing automation, CRM, AI for commerce, content creation, loyalty and gamification, payment solutions and accessibility, and on the other side a selected audience of directors and managers from end-user companies actively seeking tools to grow their online business. Everything revolves around a proprietary matchmaking system that analyzes the needs of each participant before the event.

Business Matching Focus: The heart of the summit is thirty-minute one2one meetings at the exhibitor tables, pre-scheduled based on reciprocal requests, visitor requests and exhibitor requests. Each slot has a precise business reason.

High-Value Content: Alongside meetings, the summit offers a complete program of twenty-one conferences plus a final round table, all focused on practical cases, data and strategies that can be applied immediately.

Lake Garda Networking: Welcome coffee, business lunch and the evening networking aperitif are integral parts of the experience, designed to continue in an informal way the conversations started in the classroom and at the meeting tables.

Date degli eventi

Date degli eventi: October 20 | 21, 2027
Tipo di evento: B2B Summit, Exhibition and Conferences
Edizione: 9th Edition
Frequency: Annuale
Sede: Hotel Parchi del Garda Congress Center – Pacengo di Lazise (VR)
Indirizzo: Via Brusà 16, 37017 Pacengo di Lazise (VR), Italy
Organizzatore: Concordia Professional Oriented Events
Sito ufficiale: https://gedsummit.it/
Numero di telefono per i contatti: 011 07 45 674
Indirizzo e-mail di contatto: organisation@concordia-events.it

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Luogo e sito espositivo

The summit takes place at the Hotel Parchi del Garda Congress Center in Pacengo di Lazise, on Lake Garda. This is one of the largest congress centers in Northern Italy, chosen specifically for Global Summit events because it perfectly integrates exhibition space, conference rooms, catering and hotel accommodation in a single location surrounded by a large park with lake views.

The venue offers a modular exhibition hall that is transformed for the occasion into a business village. Instead of traditional large stands, each exhibitor has a dedicated business table that is numbered, equipped with power, chairs and branding space. This setup guarantees privacy, acoustic comfort and concentration during one2one meetings, which is impossible in open and noisy fair formats. The layout is designed to facilitate flow between meeting tables and conference rooms without congestion.

The congress center also includes a large plenary hall for keynotes and round tables, several smaller rooms for parallel workshops, a spacious reception and accreditation area, a business lunch restaurant with hundreds of seats, coffee break islands distributed throughout the exhibition area, a networking lounge and outdoor terraces where the evening aperitif is held. The entire facility is covered by high-speed Wi-Fi. Being a hotel, it allows many participants to stay on site, eliminating commuting and extending networking from morning to evening.

Programma completo dell'evento

The full event programme is built on two pillars that alternate throughout the day according to a personalized agenda. The Meeting pillar includes all one2one business appointments. The Inspiring pillar includes all educational content in the classroom. Each participant receives a tailor-made agenda built on his specific requests.

The programme planning starts weeks before the event. The Organizational Secretariat collects and analyzes the needs of each participant: what they are looking for, what projects they are working on, what solutions they are evaluating. Based on this data, the proprietary matchmaking system plans the agendas. The system first matches reciprocal requests where interest is bilateral and potential is highest. Then it plans visitor requests, which are scheduled unless exceptions are communicated by the exhibitor. Finally, it integrates exhibitor requests. The result is an agenda where every thirty minutes has a precise reason and participants know in advance why they are meeting.

Alongside the personalized agenda, participants can freely choose which conferences to attend among parallel sessions. The programme includes twenty-one thirty-minute talks plus a final round table that closes the first day and serves as a moment to connect the threads of the day before the networking aperitif. Business lunch, welcome coffee and evening aperitif are considered integral parts of the programme, not simple breaks, because many collaborations are born in informal conversations.

Relatori principali e relatori principali

The speaker lineup of Global Summit Digital Marketing & Ecommerce is selected for concrete expertise and ability to share measurable results, not for promotional purposes. Speakers include marketing directors, e-commerce managers, SEO and GEO specialists, CRM and loyalty experts, AI consultants, content strategists and founders of leading digital agencies. The scientific committee of Concordia selects each intervention to ensure practical content with case studies.

In the recent edition, speakers included Roberta Vadruccio from Osservatori Digital Innovation of Politecnico di Milano, Filippo Sogus from Be-We, Silvia Sassi from HNRG, Rinaldo Zambello from NUR Digital Growth & AI, Daniele Tomat from WebinWord, Federico Rugger from Moca, Massimo Calabrese from Synesthesia, Veronica Pancini from copiaincolla, Stefano Notturno from Olojin, Nicola Tessarollo from Ven Digital, Andrea Franceschelli from Due Torri, Mercedes Nemeth from Baros solutions, Monica Brignoli from Fattoretto Agency, Emanuel Pitrotto and Enrico Pisani from Dalia Technologies and Marco Minghini from Seken.

For the 2027 edition, the organizer is expected to confirm a similar panel of over twenty-five speakers covering the entire digital marketing funnel. Keynote sessions typically open each day with a strategic view on the future of retail, while specialized talks dive into performance marketing, CRM activation, RevOps, content that converts, data-driven decision making and reputation strategy.

Sessioni e piste della conferenza

The conference programme is already structured as a complete and detailed path that develops in a practical way with numerous case studies the themes touched by the opening session. Sessions last thirty minutes and are alternated with one2one meeting sessions. Where the time repeats, two conferences take place in parallel, allowing choice.

SEO, GEO and AI Search: Sessions dedicated to inferential SEO for e-commerce, GEO assessment to understand if your company already exists for Artificial Intelligence, transition from SEO to GEO strategy to be chosen by AI, not just found by Google, and how to anticipate seasonality and search behaviors between Google, Social and AI.

Performance Marketing and CRM: Topics include how to increase leads and sales without increasing costs, how to activate the database to obtain more from performance marketing, building a scalable Sales and Marketing architecture with RevOps, CRM and AI, and how to read demand with a single system of data, AI and CRM.

Content, E-commerce Conversion and Marketplace: Sessions on how effective content makes e-commerce convert with real cases, understanding the unrecognized customer, make or buy decisions in e-commerce that change sales and margins, Amazon Vendor Charges explained and how to make your products findable everywhere from internal search to Google and LLMs.

Loyalty, Gamification and Customer Value: This track covers hidden value in data and how to circulate it between e-commerce, loyalty and CRM, transforming customers into long-term value with data, AI and gamification, and strategies to satisfy customers and increase sales with innovative payment solutions.

Round Table AI Commerce: The final round table is a key moment where speakers debate disintermediation and AI Commerce and how the funnel changes when search no longer generates clicks. Themes include strategies, trends and infrastructures to intercept purchase before the customer arrives on the site.

Orari delle sessioni e calendario

The daily schedule is designed to ensure continuous alternation between business meetings and training without overlaps and with maximum efficiency.

Morning Opening: Reception and accreditation open early with welcome coffee. The exhibition area and meeting tables become operational from the morning. The opening keynote starts the conference programme and provides a strategic vision on the future of retail.

Morning Business Block: From late morning until lunch, participants follow their personalized agenda of thirty-minute one2one meetings, interspersed with thirty-minute conference slots. Two conferences often run in parallel. Reminders are sent via the event app to ensure punctuality.

Business Lunch: A business lunch break is served in the dedicated restaurant area and is included for all accredited participants. It is structured as a networking lunch and is an ideal moment to continue morning conversations.

Blocco pomeridiano: The afternoon resumes the alternation of meetings and conferences. Sessions cover specialized topics such as Amazon black box, trend anticipation, AI personal shopper transforming traffic into assisted sales twenty-four hours a day, and PDF accessibility and European Accessibility Act compliance.

Evening Round Table and Aperitif: At the end of the first day, the round table on AI Commerce brings together several experts moderated by a communication expert. Immediately after, the large networking aperitif takes place, which is highly valued for informal relationship building on Lake Garda.

Tipi di biglietti e registrazione

The ticketing model is selective to guarantee quality of meetings, which is the core value for exhibitors.

Visitor Ticket: The Visitor ticket is completely free of charge and is reserved exclusively for directors, managers and officials of end-user companies such as e-commerce directors, marketing and digital managers, IT managers, logistics managers and entrepreneurs looking for solutions. Based on previous editions, the ticket value is USD 0. It includes personalized agenda with up to twenty-five one2one meetings, access to all conferences and round table, business lunches, coffee breaks, evening aperitif, access to event app with chat and agenda management, and post-event materials.

Exhibitor Package: This package is reserved for solution providers in digital marketing and e-commerce. Based on previous editions, the standard exhibitor package including equipped meeting table, personalized agenda of qualified meetings, visibility in catalog and online, two participant passes with catering starts from approximately USD 3900 to USD 6500 depending on position. Premium packages with guaranteed speaking slot and enhanced visibility range from USD 7000 to USD 12000. All packages are all-inclusive.

Sponsor and Speaker Package: For companies wanting a guaranteed thirty-minute speaking slot in the conference programme plus premium branding, the investment is typically from USD 7000. This includes exhibitor benefits plus promotion in official programme and blog.

Registration for visitors requires filling a pre-registration form on the official website and is subject to validation by the Organizational Secretariat to ensure balanced matching.

Scadenze per le iscrizioni

Registration management is critical due to personalized agenda creation.

Visitor Registration: Visitor registrations open several months in advance and remain open until maximum capacity of personalized agendas is reached. Because agendas are limited to ensure quality, early pre-registration is strongly recommended. After registration, you receive a profiling questionnaire that must be completed. The organization confirms participation within a few business days.

Registrazione espositori: Exhibitor spaces are limited to around thirty to thirty-six companies to maintain a high-quality environment. In recent editions the number was thirty plus exhibitors, then thirty-six exhibitors, showing growth. Spaces tend to sell out well before the event. Registration closes when all tables are assigned.

Agenda Finalization: There is a deadline for submitting meeting preferences and finalizing the personalized agenda, after which agendas are considered final and delivered via email and event app. After that point changes are possible only on site subject to availability.

Elenco degli espositori e principali aziende

The exhibitor list represents the complete ecosystem of digital marketing and e-commerce solutions available on the Italian market. For the recent edition, the organizer confirmed a rich panel of exhibitors ready to unveil cutting-edge solutions.

Digital Agencies and Performance Marketing: Expected companies include Be-We, HNRG, NUR Digital Growth & AI, WebinWord, Moca, Synesthesia, Ven Digital, Due Torri, Fattoretto Agency, Sidewave, Dalia Technologies, Seken, Mio Cugino ADV, t.bd think by diennea, Yeah, SDWWG, Real Eyes People, Pacchiarini & B and other specialized agencies.

Technology Platforms and Solutions: Companies offering marketing automation, CRM integration, AI personal shopper, Amazon Vendor management, SEO tools, content creation, loyalty platforms, Buy Now Pay Later B2B solutions, accessibility compliance tools and analytics platforms. Past editions featured Boraso, Netstrategy, Esse Solutions, Opyn and many others.

E-commerce and Marketplace Specialists: Exhibitors specialized in e-commerce platform development, marketplace optimization, product discoverability across internal search, Google and LLMs, and solutions to transform traffic into assisted sales.

The full and updated exhibitor list with company profiles and previews of proposals is published on the official website and blog, allowing visitors to select in advance which companies they want to meet.

Sale espositive e pianta

The exhibition is organized as a single large congress hall transformed into a business matching village, not divided into traditional halls.

Meeting Area: The central area hosts thirty plus exhibitor tables, each numbered and equipped for one2one meetings. Each table guarantees privacy and acoustic comfort. Aisles are wide and clearly signposted. Table numbers are included in the personalized agenda.

Area conferenze: Adjacent to the exhibition area are conference rooms hosting parallel sessions. The main plenary hall hosts opening keynotes and the final round table. Smaller rooms host specialized workshops. All rooms are equipped with modern audio-video systems.

Networking and Services Area: The floor plan includes reception and accreditation at entrance, business lunch restaurant, coffee break islands every few meters, networking lounge with comfortable seating, app assistance desk and cloakroom. The floor plan is interactive and available digitally in the event app with search by company name.

Networking e incontri d'affari

Networking is the central value proposition of the Global Summit format and distinguishes it from traditional fairs.

One2One Meetings: Thirty-minute pre-scheduled meetings based on reciprocal interest. Each participant knows in advance who they will meet, company profile and topics. Average agenda includes double-digit meetings over two days. Meetings are at exhibitor tables and go straight to the point.

Business Lunch and Evening Aperitif: Included lunches are structured networking moments where seating is organized to foster new contacts. The evening aperitif at end of first day is a relaxed but highly effective networking tool where hundreds of professionals meet without formality of meeting tables, often leading to partnerships.

Event App: A dedicated app allows viewing agenda, requesting additional meetings on site, chatting with participants, downloading presentations and exchanging digital business cards. The app also shows floor plan and conference abstracts.

Settori industriali e punti salienti

The event serves all sectors that need to grow through digital marketing and e-commerce, with content tailored to current challenges.

Retail and E-commerce Pure Players: For retail brands and online shops, highlights include conversion optimization, SEO and GEO for e-commerce, marketplace management, loyalty and gamification, and AI Commerce.

B2B Companies and Manufacturing: For B2B companies, topics include content creation that positions, lead generation, CRM integration, RevOps, and how to make or buy decisions that impact sales and margins.

Services and Technology Companies: For companies offering services, focus is on data circulation between e-commerce, loyalty and CRM, attracting, measuring and deciding based on data, and optimizing advertising budget with automation.

Punti salienti: Key highlights expected include future of retail, hidden value in data, performance marketing activating database, RevOps architecture that scales, content that converts with real cases, unrecognized customer, Amazon black box, anticipating trends between Google, Social and AI, AI personal shopper transforming traffic into sales, and European Accessibility Act compliance.

Regole dell'evento e informazioni per i visitatori

To maintain high-quality business environment, the event has specific participation rules.

Qualification Policy: Participation as visitor is reserved exclusively for directors, managers and officials of end-user companies. Every request is evaluated and validated by the Organizational Secretariat to guarantee quality of meetings. Students, job seekers and non-qualified consultants are not admitted as visitors.

Regolamento sui badge: Personal badge is mandatory and non-transferable. It must be worn visibly at all times. It provides access to meeting areas, conferences and catering.

Meeting Etiquette: Participants are requested to respect scheduled times of one2one meetings. In case of inability to attend, notification via app is required in advance so slot can be reallocated.

Fotografia: Photography is allowed in conference rooms for personal use only. Videotaping requires prior authorization.

Come arrivarci

Pacengo di Lazise is strategically located on south-eastern shore of Lake Garda, easily accessible from Verona, Brescia and Milan.

In auto: From Brenner motorway, exit at Affi – Lago di Garda Sud and follow signs for Lazise and Pacengo. From Milan-Venice motorway, exit at Peschiera del Garda or Sommacampagna and follow signs for Lazise. Hotel Parchi del Garda is on Via Brusà with ample free parking.

In treno: Nearest railway stations are Peschiera del Garda and Verona Porta Nuova. Both are served by high-speed trains from Milan, Venice, Rome and Florence.

In aereo: Closest airports are Verona Valerio Catullo Airport, Bergamo Orio al Serio, Milan Linate and Venice Marco Polo.

Trasporti pubblici e parcheggio

Organization provides solutions to facilitate arrival and local mobility.

Servizio navetta: On event days, free shuttle service is usually active connecting Peschiera del Garda train station to venue in morning and evening. Timetables are communicated before event.

Parcheggio: Hotel Parchi del Garda has large private free parking area with over five hundred spaces for cars and buses, including spaces reserved for disabled visitors and electric charging stations.

Trasporto pubblico locale: ATV Verona bus lines connect Verona city center to Lazise and Pacengo with frequent services. Taxi services are available from Peschiera and Verona stations with estimated cost of USD 35 to USD 55.

Car Pooling: Event app includes carpooling feature to connect participants coming from same area.

Aree di alloggio

As event takes place inside a congress hotel, accommodation is extremely convenient.

On-Site Hotel: Hotel Parchi del Garda itself offers four-star accommodation with hundreds of rooms. Special rates for summit participants are available from approximately USD 130 to USD 180 per night including breakfast. Early booking is recommended as hotel sells out during summit.

Lazise and Pacengo Area: Within short distance there are numerous three and four-star hotels, B&Bs and agritourisms with prices ranging from USD 80 to USD 150 per night.

Peschiera del Garda and Bardolino: Located a few kilometers away, these lake towns offer wider choice of hotels and resorts, ideal for combining business with lake tourism. Prices range from USD 90 to USD 200 per night.

Verona City: For those preferring city accommodation, Verona center offers all categories from budget to luxury, connected by shuttle and bus.

Momenti salienti dell'anno precedente

Recent editions have shown consistent growth in both quantity and quality, confirming the format as reference point for digital marketing community in Italy.

Participants and Meetings: In recent editions, the event hosted hundreds of qualified visitors and over thirty exhibitors, generating thousands of pre-scheduled one2one meetings. Average satisfaction rate for agenda relevance was above ninety percent.

Conference Success: Programme featured around twenty-one to thirty conferences plus round table. Topics that attracted greatest attendance were future of retail, SEO to GEO transition, performance marketing and CRM activation, and AI Commerce disintermediation. Round table with multiple experts was particularly valued for open discussion.

Feedback: Exhibitors praised quality of contacts and absence of dispersion typical of large fairs. Visitors highlighted efficiency of personalized agenda that allowed meeting only relevant suppliers in short time, plus value of case histories with measurable results and networking aperitif on Lake Garda.

Registrazione ufficiale e biglietti

All registrations must be made exclusively through official channel to ensure qualification and agenda creation.

Sito ufficiale: https://gedsummit.it/
Visitor Registration: Via official website pre-registration form – Free ticket, value USD 0, includes meetings, conferences, lunches and networking events. Subject to qualification.

Exhibitor Information: For exhibitor packages and sponsorship opportunities, contact organization directly at Email organisation@concordia-events.it or Phone 011 07 45 674. Exhibitor pricing in USD starts from USD 3900 for standard packages. Previous editions pricing is used as reference.

Nota importante: Avoid third-party ticket vendors. Concordia Professional Oriented Events is sole organizer and does not authorize other resellers for visitor tickets.

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