Global Summit Marketing & Digital 2027 – Lazise, Italy

• 2월 24, 2027
  행사 날짜:
• 2월 25, 2027
  이벤트 종료:

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Global Summit Marketing & Digital is the reference point among Italian digital events and is the B2B event of reference for marketing and digital communication, where companies, professionals and suppliers of strategies, services and solutions meet to develop new relationships and business opportunities. This is not a traditional trade fair with large booths and crowded aisles. It is the most qualified and dynamic business event created to generate valuable relationships between companies through a personalized format.

You can expect two days of b2b appointments, conferences, workshops and networking moments to foster meeting and confrontation, sharing and exchange of ideas and knowledge among participants. The format is built around personalized agenda that combines business matching meetings, conferences and workshops, designed to valorize the time of participants and favor targeted comparisons. Each participant receives a personalized schedule that allows them to meet only companies of interest and to attend sessions relevant to their role.

The event is completely focused on the Marketing, Digital and Communication Business Community, proposing a new format for the marketing communications business community with return to completely physical event offering personalized participation divided between in-depth analysis, workshops, round tables and one-to-one meetings with exhibitors to find out about proposals, services and solutions. Last edition recorded more than 2,000 one-to-one meetings, 50 exhibiting companies, more than 350 directors and managers in marketing and digital, and 72 average participants per exhibitor conference, testifying to success and value of appointment that puts at center confrontation and construction of valuable professional relationships.

행사 일정

Event Dates: February 24 | 25, 2027

Format: Two-day B2B summit with personalized agenda combining one-to-one business matching, conferences, workshops and networking moments.

장소: Hotel Parchi del Garda Congress Center – Centro Congressi Hotel Parchi del Garda – Pacengo di Lazise, Verona, Italy

Edition: 27th Global Summit Marketing & Digital, organized by Concordia Events.

Timings: Full day programme from morning until evening with b2b meetings, conference sessions and evening networking.

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장소 및 전시 장소

장소 이름: Centro Congressi Hotel Parchi del Garda – Pacengo di Lazise, Via Brusà 16/18, 37017 Pacengo di Lazise, Verona, Italy. Located on the shores of Lake Garda, this congress center is set within the TH Lazise – Hotel Parchi del Garda resort, offering modern conference facilities, hotels, restaurants and leisure areas in a scenic environment.

Congress Center: The center offers multiple conference rooms for workshops and conferences, a large exhibition area for sponsors and exhibitors, B2B meeting tables, networking lounges and catering zones. The layout is designed to facilitate movement between meetings, conferences and exhibition area within short walking distance.

Hotel Integration: Participants can stay directly at Hotel Parchi del Garda and adjacent hotels, allowing continuous networking from morning until evening, including breakfast meetings and evening aperitifs by the lake.

Facilities: Modern AV technology, business center, press area, cloakroom, free parking for participants, Wi-Fi, translation services and accessibility services. The venue is fully equipped for international B2B events.

Atmosphere: Unlike large urban fairs, the venue offers an intimate and professional atmosphere away from city distractions, providing immersive, networking-first environment ideal for marketing and digital leaders.

전체 행사 프로그램

The full event programme of Global Summit Marketing & Digital is structured to transform every meeting into an opportunity for meeting, confrontation and updating.

The programme includes personalized one-to-one business matching meetings that are scheduled before the event via proprietary platform. Exhibitors and sponsors are agencies and companies offering strategies, services and solutions for marketing, digital and communication, including digital marketing, e-commerce, social media, content creation, performance marketing, marketing automation, CRM, data analytics and creative services. Buyers are directors and managers of marketing, communication and digital from leading Italian companies.

Conferences and workshops are the reference stage for best experts and companies in sector. The agenda combines strategic conferences with practical workshops, allowing participants to discover ideas, strategies and innovations told by protagonists. Topics cover future of marketing between purpose, digital and new consumer habits, beyond video, performance and branding balance, AI in creative and media buying, tracking and attribution, and growth, retention and lifecycle for e-commerce and DTC brands.

Networking moments include coffee breaks, lunch, evening aperitif and dinner, fostering valuable relationships in relaxed setting by Lake Garda.

주요 연사 및 기조 연설자

The speaker faculty includes leading experts, CEOs, directors and agency leaders who animate the conference rooms during the event.

Agency Leaders: Heads of agencies such as Elisa De Portu, Head of Client and Innovation at Integra Solutions, and other leaders from top digital agencies presenting case histories on video strategy, creative innovation and client management.

Marketing Directors: Directors and managers of marketing and digital from major brands who share experiences on purpose-driven marketing, digital transformation and new consumer habits.

Technology Providers: CEOs and CTOs of martech, adtech and e-commerce solution providers presenting proposals, services and platforms for tracking, attribution, media buying at scale and AI in creative.

Consultants and Experts: Specialists in SEO, social media, content marketing, influencer marketing, e-commerce and data analytics, offering frameworks for growth and retention.

컨퍼런스 세션 및 트랙

Track 1 – Digital Marketing and Performance: Performance marketing, media buying at scale, tracking and attribution, search, TikTok and native traffic, programmatic and growth strategies.

Track 2 – Content, Creative and Video: Content creation, video strategy beyond video, creative innovation, AI in creative, storytelling and brand purpose.

Track 3 – Social Media and Communication: Social media strategy, influencer marketing, community management, brand communication and purpose-driven communication.

Track 4 – E-commerce and DTC: E-commerce growth, retention and lifecycle, conversion optimization, customer experience, CRM and marketing automation.

Track 5 – Data, AI and Marketing Technology: Data analytics, marketing technology stack, AI in marketing, compliance, personalization and future of search.

세션 시간 및 일정

Morning Block: 9:00 AM to 1:00 PM – One-to-one business matching meetings, conferences and workshops in parallel. Participants alternate between pre-scheduled meetings and conference sessions according to personalized agenda.

Lunch and Networking: 1:00 PM to 2:30 PM – Buffet lunch, exhibition area visits and informal networking by lake.

Afternoon Block: 2:30 PM to 6:30 PM – Continuation of business matching, conferences and workshops. Meetings are typically 25 minutes with 5 minutes transition.

Evening Networking: 6:30 PM to 8:30 PM – Evening aperitif, networking and social events fostering valuable relationships in relaxed environment.

Personalized Agenda: Each participant receives detailed schedule before event, combining meetings and sessions based on interests and business matching preferences, ensuring optimized time.

티켓 종류 및 등록

All pricing is based on previous editions and converted to USD, as official pricing for upcoming edition is announced close to event and many categories are free for qualified buyers.

Buyer and Delegate – Free Invitation: USD 0. For directors, managers and decision makers in marketing, communication, digital and e-commerce from end-user companies. Includes personalized agenda, one-to-one meetings, access to all conferences and workshops, lunch and networking events, coffee breaks and evening aperitif. Requires qualification by organizer.

Exhibitor and Sponsor Package: Starting from USD 4,400 to USD 12,000 depending on package including meeting table, company presentation slot, logo visibility, number of guaranteed one-to-one meetings, exhibition space and lead generation. Enrollment includes exhibitor badges, catalogue entry and access to platform for scheduling meetings.

Represented Company Fee: Additional fee for each additional brand or company represented on same stand, ranging from USD 330 to USD 660 plus VAT.

Visitor and Supplier – On Request: For companies that are not qualified as buyers but wish to attend as visitors, access is evaluated by organizer and may require paid ticket if not exhibiting.

등록 마감일

Buyer Registration: Open until two weeks before event. Qualification process required, including company role and purchasing authority verification. Early registration ensures better matching and more meetings.

Exhibitor Registration: Closes approximately one month before event due to meeting scheduling and space planning. Early booking recommended to secure preferred location and maximize number of meetings.

Meeting Scheduling: Platform for scheduling one-to-one meetings opens three weeks before event and closes a few days before event, allowing both buyers and exhibitors to request and confirm meetings.

Conference Booking: Workshop and conference booking opens with personalized agenda and closes during event based on seat availability.

출품업체 목록 및 주요 기업

The exhibitor and sponsor list includes 50 exhibiting companies in recent editions, representing complete ecosystem for marketing and digital solutions.

Digital Agencies: Full-service digital agencies, creative agencies, media agencies, performance agencies and content agencies such as Integra Solutions, Tc Rec and others.

Martech and Adtech: Providers of marketing automation, CRM, email marketing, programmatic, data analytics, tracking and attribution, AI tools and personalization platforms.

E-commerce and Platforms: E-commerce platforms, payment solutions, customer experience tools and marketplace integration providers.

서비스: Social media agencies, influencer marketing platforms, video production companies, SEO and content marketing specialists.

Consulting: Consulting firms and training providers for digital transformation.

전시관 및 평면

Congress Center Layout: The congress center at Hotel Parchi del Garda offers multiple rooms: large plenary hall for opening and keynotes, 3 to 4 breakout rooms for conferences and workshops, exhibition area for 50 sponsors and exhibitors with meeting tables, and B2B meeting area with numbered tables for one-to-one appointments.

B2B Meeting Area: Dedicated area with tables for pre-scheduled 25-minute meetings, organized by number and supported by hostesses and digital agenda.

Conference Rooms: Rooms equipped with projector, microphone, translation and seating for 40 to 100 participants for workshops and round tables.

Networking Zones: Foyer, bar, terrace overlooking lake and restaurant areas for coffee breaks, lunch and evening networking.

Floor Plan Access: Detailed floor plan and table numbering provided via platform and printed agenda, allowing easy navigation between meetings.

네트워킹 및 비즈니스 미팅

One-to-One Business Matching: Core format of summit is more than 2,000 one-to-one meetings recorded in last edition, each 25 minutes, pre-scheduled via platform based on matching of buyer needs and exhibitor offer, ensuring qualified and valuable meetings.

Personalized Agenda: Platform allows buyers to select exhibitors of interest and exhibitors to select buyer profiles, with algorithm proposing optimal schedule maximizing mutual interest.

Networking Moments: Coffee breaks, lunch, evening aperitif and dinner foster informal networking beyond scheduled meetings, with Lake Garda setting encouraging relaxed conversations.

Conferences and Workshops: Average 72 participants per exhibitor conference provide additional networking opportunities with speakers and participants sharing same interests.

Community Continuity: Blog and content platform continues all year with insights, interviews and case histories, allowing community to stay connected and discover ideas and innovations.

산업 부문 및 주요 특징

Marketing and Digital Communication: Focus on marketing, communication and digital, with emphasis on purpose, digital and new consumer habits, providing complete view of modern marketing.

Performance and Growth: Emphasis on performance marketing, media buying at scale, tracking and attribution, growth, retention and lifecycle for e-commerce and DTC brands.

Content and Creative: Content creation, video strategy, AI in creative and creative innovation.

Technology Highlights: AI in creative and media buying, tracking and attribution, future of search, TikTok and native traffic, compliance and data analytics.

B2B Meeting Model: Personalized participation divided between in-depth analysis, workshops, round tables and one-to-one meetings, transforming every meeting into opportunity.

행사 규칙 및 방문객 정보

B2B Qualified Event: Global Summit is a qualified B2B event reserved for professionals. Registration requires company details, role and purchasing responsibility verification. Organizer Concordia Events reserves right to qualify and refuse registrations that do not meet target profile.

Badge Policy: Badge personal, non-transferable and must be worn visibly. Grants access to B2B area, conferences, exhibition and catering based on category.

Meeting Etiquette: One-to-one meetings are pre-scheduled and must be respected. Cancellation should be communicated via platform. Punctuality required due to tight schedule.

Code of Conduct: Professional and respectful behavior required. Organization promotes inclusive, respectful dialogue and does not tolerate discriminatory or disruptive behavior.

사진술: Personal photography allowed. Recording of workshops may be restricted and require speaker permission.

지속 가능성: Event encourages paperless agenda via platform and minimal printed materials, with recycling points.

가는 방법

Address: Centro Congressi Hotel Parchi del Garda, Via Brusà 16/18, 37017 Pacengo di Lazise, Verona, Italy. Located on eastern shore of Lake Garda, easily accessible by car and shuttle from Verona.

From Verona Airport: Taxi approximately 25 minutes to Pacengo, or shuttle organized by hotel.

From Verona Porta Nuova Railway Station: Take bus to Lazise or Pacengo, or taxi 30 minutes. Organizer may provide shuttle service during event.

From Milan and Venice: Take A4 highway exit Peschiera del Garda or Lazise, follow signs to Pacengo di Lazise and Hotel Parchi del Garda.

자동차로: Large free parking available at hotel and congress center for participants, with dedicated areas for exhibitors.

대중교통 및 주차

Shuttle and Bus: ATV bus lines serve Pacengo and Lazise from Verona and Peschiera. Special shuttle services often organized by organizer during summit days between Verona station, airport and venue.

기차: Nearest railway stations are Peschiera del Garda and Verona Porta Nuova, with bus or taxi connection to Pacengo.

주차: Free parking for participants at Hotel Parchi del Garda, including open-air and covered areas. Early arrival recommended.

Bike and Scooter: Bike sharing and scooter parking near venue, with scenic lake routes.

Taxi and Ride Services: Taxi ranks at venue and in Lazise, with ride-hailing services operating in area.

숙박 구역

Hotel Parchi del Garda: On-site accommodation at TH Lazise – Hotel Parchi del Garda, allowing participants to stay at congress location and network continuously, with special rates for summit participants.

Lazise and Pacengo: Hotels, resorts, bed and breakfasts and agritourisms within walking or short drive distance, ideal for exhibitors and visitors wanting lake view.

Bardolino and Garda: Hotels in nearby towns on eastern shore of Lake Garda, 5 to 10 minutes drive, offering boutique hotels and resorts.

Verona City: Business and boutique hotels in Verona, 30 minutes drive, offering cultural attractions and city life.

Peschiera del Garda: Hotels near lake and highway, convenient for those arriving from Milan or Venice.

전년도 하이라이트

The previous edition held as 20th and 27th editions at Centro Congressi Hotel Parchi del Garda confirmed Global Summit Marketing & Digital as reference point among Italian digital events.

The edition recorded more than 3,900 one-to-one meetings planned on common and shared interests and 60 agencies in 20th edition, and more than 2,000 one-to-one meetings, 50 exhibiting companies and more than 350 directors and managers in marketing and digital in recent editions, plus average 72 participants per exhibitor conference, testifying to success and value of appointment that puts at center confrontation and construction of valuable professional relationships.

Highlights included return to completely physical event offering personalized participation divided between in-depth analysis, workshops, round tables and one-to-one meetings with exhibitors, and conferences on future of marketing between purpose, digital and new consumer habits. The fair was completely focused on Marketing, Digital and Communication Business Community, with immersive, networking-first environment away from city distractions.

공식 등록 및 티켓

공식 웹사이트: https://gmsummit.it/ for official programme, exhibitor list, conference agenda, registration and contact.

Buyer Registration: Free invitation for qualified directors and managers in marketing, communication and digital via official website, with qualification by organizer.

Exhibitor Registration: Companies wishing to exhibit can apply via official website or contact organizer at organisation@concordia-events.it or phone 011 0745 674.

연락처: Email organisation@concordia-events.it, Phone 011 0745 674, Website https://gmsummit.it/ for exhibitor services, visitor information and press accreditation.

Meeting Platform: Upon registration confirmation, participants receive credentials to access platform for scheduling one-to-one meetings and building personalized agenda.

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