概要
Milano Wine Week is the largest wine event in Milan and one of the most influential wine weeks in Italy, transforming the entire city into an open-air wine hub for nine days. Created to bring the world of wine to an urban, international, and lifestyle-oriented audience, the event connects producers, consortia, buyers, sommeliers, journalists, and wine lovers through tastings, masterclasses, business meetings, and citywide experiences.
The format is diffuse and immersive. Instead of a single fairground, tastings and events take place in historic palazzi, luxury hotels, design districts, wine bars, restaurants, and pop-up wine spaces across Brera, Tortona, Navigli, Isola, and the city center. The heart of the event has traditionally been Palazzo Bovara in Corso Venezia, which serves as headquarters for press, trade, and flagship tastings, while the rest of Milan hosts hundreds of satellite events.
Since its launch, Milano Wine Week has grown into an international reference for Italian wine communication, with strong participation from major Italian wine regions such as Lombardy, Piedmont, Veneto, Tuscany, and Franciacorta, as well as international guests. It combines a serious B2B program with an accessible B2C program, making it ideal for both professionals and curious drinkers who want to discover new labels in a vibrant urban setting.
このフードイベントを特別なものにしているのは何でしょうか？
Citywide wine festival concept: Unlike traditional wine fairs inside exhibition centers, Milano Wine Week uses the entire city as venue, turning Milan into a wine district where every neighborhood offers tastings and pairings.
International business hub: Milan is Italy’s financial and media capital. The event attracts importers, distributors, and buyers from Europe, USA, and Asia, with dedicated Wine Business Forum and B2B matching.
Headquarters in a historic palace: Palazzo Bovara, an 18th century palace in the fashion district, hosts top wineries, vertical tastings, and press conferences in an elegant, central location.
Strong Lombardy focus: The event gives major visibility to Lombardy wines including Franciacorta DOCG, Oltrepò Pavese, Valtellina Superiore, Lugana, and Moscato di Scanzo, alongside national icons.
Wine and lifestyle crossover: The program blends wine with fashion, design, music, and gastronomy, reflecting Milan’s identity. Events include wine and design talks, fashion brand collaborations, and DJ sets with wine tastings.
Education for all levels: From Wine Generation for young consumers to high-level masterclasses with Masters of Wine, the educational ladder is broad and inclusive.
Sustainability and innovation: Recent editions have emphasized sustainable viticulture, low-intervention wines, and digital innovation in wine traceability and communication.
食べ物、料理、特産品
Franciacorta and sparkling wines: Franciacorta DOCG in all styles from Satèn to Rosé and Riserva is a cornerstone, with dedicated sparkling bars and aperitivo hours.
Lombardy reds and whites: Valtellina Nebbiolo including Sforzato, Oltrepò Pavese Pinot Nero, Botticino, Curtefranca, Lugana, and Riesling from Oltrepò.
Italian icons: Barolo, Barbaresco, Brunello di Montalcino, Amarone della Valpolicella, Chianti Classico, Etna Rosso, and Vermentino from all major regions.
International guests: Selected Champagne houses, Spanish, French, and New World wineries participate in international tasting sessions.
Wine and food pairings: Signature pairings include Risotto alla Milanese with Franciacorta, Cotoletta alla Milanese with Valtellina, gorgonzola with passito wines, and panettone with sparkling wines.
Street food and gourmet bites: During the week, partner restaurants and street food stations offer mondeghili, pizzoccheri, casoncelli, focaccia, and Lombard cheese boards designed to match wine flights.
Low-intervention and natural wines: A growing section dedicated to natural, biodynamic, and PIWI wines, with producers explaining minimal sulfite and organic practices.
シェフ、レストラン、食品販売業者
Consortia and wineries: More than 300 wineries participate each edition, including consortia of Franciacorta, Chianti Classico, Barolo Barbaresco Alba Langhe e Dogliani, Prosecco DOC, Valpolicella, and Oltrepò Pavese.
Host restaurants: Milan’s top restaurants such as Cracco, Seta, Il Luogo di Aimo e Nadia, Berton, and Langosteria create special MWW menus with wine pairings.
Wine bars and enoteche: Historic enoteche like N’Ombra de Vin, Cantine Isola, La Dogana del Buon Gusto, and Wine Shop Milano host daily tastings and winemaker dinners.
Hotels as venues: Luxury hotels including Four Seasons, Mandarin Oriental, Bulgari Hotel, and Armani Hotel host masterclasses and wine suite tastings.
Street vendors and pop-ups: Pop-up wine bars in Piazza Gae Aulenti, Brera, and Darsena offer flights and glasses for walk-in visitors.
Chefs and sommeliers: Guest chefs from the Jeunes Restaurateurs and top Italian sommeliers from AIS and FISAR lead pairing dinners and educational sessions.
食体験
Wine tasting at Palazzo Bovara: Walk-in and seated tastings of hundreds of labels, with sommeliers guiding through regional flights and vintage comparisons.
マスタークラス: High-level seated masterclasses led by Masters of Wine, critics, and top producers, focusing on terroir, aging potential, and blind tastings.
Wine Business Forum: For trade visitors, B2B meetings, roundtables on export, climate change, and digital marketing, held in the conference rooms of the headquarters.
Citywide aperitivo: The Milanese aperitivo ritual is reinvented as wine aperitivo, with wine bars offering special MWW wine lists and small bites from 6 PM onwards.
Winemaker dinners: Exclusive dinners where winemakers present their wines directly at the table, explaining vineyards and vintages course by course.
Wine and design tours: Guided tours combining wine tastings with design districts, including Tortona and Brera Design District, where wineries exhibit inside showrooms.
Consumer-friendly experiences: Tasting trains, wine e-bikes, and guided walks that connect wine with urban discovery, ideal for first-time wine enthusiasts.
日程とスケジュール
イベント日程: 2027年10月（日程未定）
期間: The event typically lasts nine days, from Saturday to the following Sunday, covering two weekends.
Daily schedule: Palazzo Bovara headquarters is usually open from 11:00 AM to 8:00 PM for tastings and masterclasses. Business forum sessions run from 10:00 AM to 5:00 PM on weekdays. Citywide wine bars and restaurants host events from 6:00 PM to late evening.
オープニングイベント: The opening night traditionally takes place in a landmark location with institutional greetings, ribbon cutting, and a showcase toast with Franciacorta.
Weekend focus: Weekends are dedicated to consumer tastings, large walk-around events, and street festivals, while weekdays focus more on trade, press, and educational activities.
このイベントにご参加ですか?ここにいる間、素晴らしいアクティビティや地元の体験をお見逃しなく。.
場所と会場
都市: Milan, Lombardy, Italy.
Headquarters: Palazzo Bovara, Corso Venezia 51, 20121 Milano. This historic palace in the fashion quadrilatero area serves as press center, business hub, and main tasting venue.
Diffuse venues: Events are spread across Brera art district, Tortona design district, Navigli canals, Isola, Porta Romana, and Gae Aulenti. Each area has its own wine personality, from natural wine bars in Navigli to luxury tastings in Montenapoleone.
設定: Milan is Italy’s most international city, known for fashion, finance, and design. The event leverages this identity, using elegant palazzi, rooftop terraces, and industrial lofts as tasting spaces.
Accessibility of venues: Most main venues are at street level or accessible via elevators. Palazzo Bovara has step-free access and accessible restrooms.
イベントへの参加方法
空路: Milan is served by three airports: Milano Linate at 7 kilometers from center, Milano Malpensa at 50 kilometers, and Milano Bergamo Orio al Serio at 45 kilometers. From all airports, you can reach the center via bus, train, or taxi.
電車で: Milano Centrale and Milano Garibaldi stations connect to high-speed trains from Turin, Venice, Florence, Rome, and international trains from Switzerland and France. Palazzo Bovara is 10 minutes by metro from Centrale.
メトロ別: Milan metro lines M1, M2, and M3 connect all event districts. Palestro station on M1 is closest to Palazzo Bovara. For Navigli, use Porta Genova M2. For Brera, use Lanza M2 or Montenapoleone M3.
車での移動: Driving in central Milan is not recommended due to Area C congestion charge and limited parking. If driving, park in peripheral parking and use metro.
By bike and on foot: Central Milan is highly walkable and bike-friendly. BikeMi bike sharing stations are available near all main venues. Walking between Brera, Corso Venezia, and Duomo takes 10 to 20 minutes.
近くの宿泊施設
Near Palazzo Bovara and Montenapoleone: Luxury hotels like Four Seasons Milano, Mandarin Oriental, Armani Hotel, and Portrait Milano are steps away from headquarters. Rates from $350 USD to $700 USD per night.
Brera and Duomo area: Boutique hotels such as Hotel Brera, The Grand Hotel et de Milan, and Palazzo Moscova offer central locations ideal for evening events. Rates from $200 USD to $400 USD.
トルトーナとナヴィッリ： Design hotels like Magna Pars Suites, Nhow Milano, and 21 House of Stories offer creative atmospheres close to design district events. Rates from $150 USD to $300 USD.
Business hotels: Near Centrale and Garibaldi stations, hotels like Excelsior Hotel Gallia and Hyatt Centric Milano Centrale offer good value for trade visitors. Rates from $180 USD to $350 USD.
Budget options: In Isola and Porta Romana, B&Bs and 3-star hotels offer rates from $90 USD to $170 USD. Book early as the week attracts many professionals.
イベントの前後にやるべきこと
Duomo and Galleria: Visit Milan’s Gothic cathedral and the historic Galleria Vittorio Emanuele II, both minutes from tasting venues.
Brera Art Gallery: Pinacoteca di Brera hosts masterpieces by Caravaggio, Mantegna, and Raphael, perfect for a cultural break between tastings.
Design districts: Explore Brera Design District and Tortona with furniture showrooms and art galleries that often host MWW events themselves.
Navigli canals: Walk along the canals, browse vintage markets, and enjoy aperitivo culture that inspired the wine week format.
Sforza Castle and Parco Sempione: Relax in Milan’s largest park after a day of tastings.
Day trips: Franciacorta wine region is one hour away by car, offering cellar tours and lake views at Lake Iseo. Valtellina is two hours north for mountain Nebbiolo.
買い物: Via Montenapoleone and Via della Spiga offer high fashion, while Eataly Smeraldo offers food shopping.
おすすめのレストラン＆地元料理
Milanese classics: Risotto alla Milanese with saffron, Cotoletta alla Milanese, Ossobuco, and Cassoeula during cooler period. Best paired with Lombardy reds.
Modern Milan: Restaurants like Contraste, Seta by Antonio Guida, and Il Luogo di Aimo e Nadia reinterpret Lombard cuisine with contemporary techniques.
Wine bars: N’Ombra de Vin, Cantine Isola, La Prosciutteria Milano, and Enoteca Naturale offer extensive by-the-glass lists and cheese boards.
屋台の食べ物: Panzerotti from Luini, mondeghili meatballs, and focaccia from bakeries in Brera are perfect for lunch between events.
Cheese and charcuterie: Try Gorgonzola DOP, Taleggio, Bitto Storico, and Salame Milano with Franciacorta or Lambrusco pairings.
Sweet finish: Panettone tasting is often part of the week, as Milan is the birthplace of panettone, paired with Moscato and sparkling wines.
食事と食物アレルギーに関する情報
Vegetarian options: Most wine tastings are vegetarian friendly. Food pairings include vegetarian risotto, cheese boards, and vegetable antipasti. Ask about use of animal rennet in cheeses.
Vegan options: Wines themselves are generally vegan, but some may use animal-based fining. Many wineries now label vegan wines. Vegan food options include farro salads, grilled vegetables, and olive oil focaccia. Dedicated vegan pairing events are often listed in the program.
Gluten-free: Wines are naturally gluten-free. Food pairings may contain gluten. Restaurants participating in the week usually offer gluten-free alternatives and mark allergens.
Nut and other allergies: Some food pairings, especially desserts and pesto, may contain nuts. Cheese boards may contain nuts and honey. Always inform staff of allergies before tasting.
支援: The headquarters info point can provide allergen information for official tasting sessions. For severe allergies, carry your medication and ask for ingredient sheets at each venue.
チケット情報
General admission to city events: Many citywide tastings, aperitivo events, and pop-up bars are free to access, with pay-per-glass consumption. This has been the policy in previous editions.
Palazzo Bovara tastings: Walk-around tastings at the headquarters require a ticket. From previous editions, a single day entry was from $33 USD to $55 USD. A full week pass was around $110 USD to $165 USD.
マスタークラス: Seated masterclasses with top producers and Masters of Wine are ticketed and limited. From previous editions, prices ranged from $27 USD to $85 USD per masterclass depending on rarity of wines.
Winemaker dinners: Exclusive pairing dinners in restaurants and hotels ranged from $85 USD to $220 USD per person in past editions.
Wine Business Forum: Trade access is free for accredited buyers, importers, and press upon registration and validation. Consumer business sessions may require separate registration.
予約： Tickets are sold online on milanowineweek.com and at Palazzo Bovara during the event. Early bird discounts are usually available for full passes.
公式イベント情報
Official organizers: MWW Group, with patronage from Comune di Milano, Regione Lombardia, and in collaboration with Consorzio Franciacorta, Consorzio Tutela Vini Oltrepò Pavese, and other regional consortia.
公式ウェブサイト: For updated program, ticket sales, and venue map, check milanowineweek.com. The website publishes the full calendar, exhibitor list, and masterclass bookings.
連絡先: General info at info@milanowineweek.com. Press and trade accreditation contacts are listed on the website under Press and Business sections.
Sustainability policy: The event promotes use of reusable tasting glasses, recycling, and carbon footprint reduction for travel and logistics. Many participating wineries are certified sustainable.
言語: Official language is Italian and English. Most masterclasses and business sessions are held in English or with simultaneous translation.
ビデオ
所在地
FAQ
Do I need to be a wine professional to attend Milano Wine Week?
No, Milano Wine Week is designed for both trade and consumers, with distinct programs for each audience. While weekdays include B2B forums and press tastings that require accreditation, weekends and evenings offer walk-around tastings, city aperitivi, and masterclasses open to all wine lovers. It is an ideal event for beginners who want to learn, as sommeliers guide tastings and explain regions in accessible language.
How does the diffuse city format work for visitors?
Instead of staying in one exhibition hall, you move between venues across Milan using metro, walking, or bike sharing, similar to fashion week. Palazzo Bovara serves as main headquarters where you can pick up maps, glasses, and daily programs. Satellite events in Brera, Navigli, and Tortona are listed with addresses and times, allowing you to build your own itinerary based on wine interests and neighborhoods.
Are tastings at Palazzo Bovara included in one ticket or pay per glass?
At Palazzo Bovara, a daily ticket typically includes access to walk-around tasting areas with many wineries pouring samples included in the entry price. Special masterclasses, vertical tastings of rare vintages, and premium labels may require a separate ticket or supplement. Citywide wine bars and restaurants outside headquarters usually operate on a pay-per-glass or set menu basis rather than all-inclusive tickets.
Can I buy wines directly at the event?
Many wineries offer the possibility to order wines at the event with shipment to your home or office, especially for Lombardy and hard-to-find labels. Direct retail sale of bottles to take away is available at some pop-up shops and at Eataly and partner enoteche during the week. For international visitors, exhibitors often have export contacts and can arrange shipping through distributors.
Is it necessary to book restaurants and winemaker dinners in advance?
Yes, winemaker dinners and exclusive pairing events have very limited seats, often 20 to 40 places, and they sell out quickly, especially those hosted in luxury hotels and starred restaurants. Booking online as soon as the program is released is highly recommended. For general aperitivo events in wine bars, you can usually walk in, but arriving early ensures a seat during peak evening hours.
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