Service Day 2026 – Verona, Italy

• October 15, 2026
  Event date:
• October 16, 2026
  Event end:

Overview

Service Day stands as the premier Italian convention and networking hub dedicated entirely to the automotive aftersales industry. It brings together key players from across the sector, including car dealerships, authorized and independent repairers, automotive manufacturers, technology suppliers, and service providers. The gathering focuses intensely on driving operational excellence, navigating emerging technological shifts, and redefining customer experiences within modern workshops and dealerships.

Participants immerse themselves in a dynamic environment designed to address the complex challenges and opportunities shaping the future of mobility services. Through high-level plenary sessions, interactive workshops, and focused discussions, attendees explore strategies for enhancing business profitability and efficiency. The exhibition floor also showcases cutting-edge equipment, diagnostic software, and digital solutions tailored to modernize daily operations for automotive professionals.

The event serves as an indispensable platform for fostering valuable industry partnerships and exchanging market insights across the automotive ecosystem. Professionals gain direct access to industry leaders, analysts, and innovators who share actionable knowledge on scaling service departments and adopting new organizational models. By combining strategic foresight with practical tools, the conference empowers businesses to stay competitive in a rapidly evolving marketplace.

Event Highlights

• Strategic Plenary Sessions: Industry experts deliver keynote presentations and panel discussions addressing major macroeconomic trends, digital transformation, and the future of automotive aftersales.
• Training Garages: Short, highly practical sessions offer attendees hands-on methods, tools, and approaches that can be applied immediately to daily workshop operations.
• Exhibition Area: A comprehensive showcase features leading technology vendors, parts manufacturers, and service solution providers displaying their latest products and innovations.
• B2B Networking Opportunities: Dedicated meeting spaces and networking areas allow automotive operators to connect with brand executives, suppliers, and potential commercial partners.

Why Attend

Attending this premier convention is essential for automotive professionals aiming to future-proof their operations and stay ahead of industry disruptions. The program provides deep dives into critical topics such as artificial intelligence, workflow automation, advanced management skills, and innovative customer retention tactics. Business owners and managers learn how to optimize internal structures and leverage new digital tools to maximize workshop productivity and profitability.

This gathering is ideal for dealership principals, aftersales directors, independent garage owners, service managers, and automotive parts distributors. Participants benefit from direct access to exclusive market research, peer-led case studies, and practical training that directly translates into improved business performance. Attendees leave equipped with a clearer strategic vision and the concrete methodologies required to excel in a competitive marketplace.

Date & Duration

• Event Date: October 15-16, 2026
• Event Duration: Two full days of conferences, workshops, and exhibition showcases

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Ticket Information

• How Tickets Are Sold: Passes and registration credentials are available exclusively online through the official event portal prior to the start date.
• Admission Type: Professional trade registration required for business operators, executives, technicians, and corporate representatives within the automotive sector.
• Ticket Pricing: Free Admission
• Special Seating Options: Open theater seating and unreserved auditorium arrangements are available for all plenary sessions and keynote presentations on a first-come basis.
• VIP Options: Corporate hospitality passes and priority workshop access packages can be arranged for enterprise partners and sponsoring organizations.

Venue / Location

• City and Country: Verona, Italy
• Venue Name: Veronafiere
• Google Maps Address: Viale del Lavoro, 8, 37135 Verona VR, Italy

Contact Information

• Email: info@serviceday.it
• Phone Number: +39 0422 262997
• Official Website: https://www.serviceday.it/

Accommodation Options

Verona offers a wide array of lodging choices ranging from historic boutique hotels near the city center to modern business-class properties located conveniently close to the exhibition grounds. Staying near the Verona historical center allows visitors to combine professional attendance with cultural sightseeing, enjoying easy access to local landmarks, dining establishments, and atmospheric piazzas.

Alternatively, hotels situated closer to the trade fair district provide streamlined transit options and rapid connections for early-morning arrivals at the venue. These strategic locations ensure seamless logistics, allowing participants to maximize their time between conference pavilions, high-profile keynote stages, and evening networking receptions without enduring long commutes.

Getting There

• Nearest Airport: Verona Villafranca Airport, located approximately ten kilometers away from the exhibition grounds with regular shuttle and taxi services available.
• Nearest Train/Metro Station: Verona Porta Nuova Railway Station, situated just a short distance from the venue and well-connected by local transport routes.
• Bus Routes or Public Transport Options: Accessible via local urban bus lines including numbers 21, 22, 24, 61, 73, 93, and 98 operated by ATV Verona.
• Parking Availability: Veronafiere provides extensive on-site parking facilities across multiple designated lots surrounding the exhibition complex.
• Directions by Car: Easily accessible via the A4 Verona Sud motorway exit, which leads directly toward the main entrance and surrounding parking sectors of the venue.

Dining Recommendations

• Breakfast Recommendations:
  • Pasticceria Flego for artisanal pastries and premium espresso in a refined setting.
  • Caffè Borsari for specialized coffee blends and freshly baked Italian breakfast treats.
  • Pasticceria Cordioli for traditional local sweets and classic morning cappuccinos.
• Lunch Recommendations:
  • Ristorante Scaligero for quick yet elegant business lunches featuring regional dishes.
  • Osteria al Duomo for traditional local plates served in a relaxed atmosphere.
  • Caffè Monte Baldo for authentic local cicchetti and light midday meals.
• Dinner Recommendations:
  • Trattoria Al Pompiere for classic regional gastronomy and an extensive local wine selection.
  • Ristorante Il Desco for an upscale fine dining experience celebrating gourmet Italian cuisine.
  • Osteria Sottocosta for traditional local recipes served in a historic piazza setting.
• Local Specialties to Try:
  • Risotto all Amarone, a rich rice dish prepared with local red wine and authentic broth.
  • Pastissada de caval, a slow-cooked traditional horse meat stew served with polenta.
  • Pandoro di Verona, the world-famous sweet golden sponge cake originating from the city.

What is this event?

Service Day is the premier national convention and business forum dedicated exclusively to the automotive aftersales and dealership sector in Italy. It unites auto makers, dealers, independent repairers, and service suppliers to discuss industry evolution, digital tools, and operational management.

The two-day gathering features an intensive lineup of professional seminars, interactive training sessions, and an expansive exhibition showcasing modern automotive technologies. It serves as the definitive meeting ground for professionals looking to optimize workshop performance and build sustainable networks within the mobility market.

Why is it popular?

The event commands strong popularity due to its targeted focus on the tangible business challenges faced by modern automotive service operators and dealers. Attendees value the unique combination of high-level strategic panel discussions and hands-on training workshops that address real-world workshop needs.

It provides an unmatched networking environment where industry leaders, emerging tech providers, and workshop owners can collaborate under one roof. The actionable insights and technological demonstrations presented each year consistently help businesses remain competitive in a fast-paced market.

Tips before you go

• Register online well in advance to secure your badge and receive timely updates regarding conference schedules and workshop access.
• Review the seminar and training garage timetables beforehand to plan your daily agenda and prioritize key sessions.
• Download the official event app or digital floor plan to navigate the exhibition halls and locate specific vendor booths efficiently.
• Bring plenty of business cards and professional contact materials to maximize networking opportunities with industry peers.
• Arrive early at popular plenary sessions and practical workshops to ensure comfortable seating and optimal visibility.

Tips for First-Time Visitors

• Plan your transit route ahead of time, keeping in mind that morning traffic around the Verona Sud highway exit and exhibition center can experience higher density during peak hours.
• Wear comfortable footwear because exploring the expansive exhibition halls and navigating between different conference pavilions requires a significant amount of walking throughout the day.
• Take full advantage of the interactive training garages by preparing specific operational questions for industry experts and technical instructors in advance.
• Make time to explore the dedicated networking zones during mid-morning and afternoon breaks to connect with key suppliers and fellow workshop owners in a relaxed setting.
• Keep your schedule flexible so you can easily adapt to spontaneous networking opportunities or visit unexpected vendor demonstrations on the exhibition floor.
• Remember to explore the historic city center of Verona in the evening after the exhibition closes to experience local culture and world-class dining.

Attendee Experiences

• The convention offered incredible networking opportunities and provided profound insights into the future direction of automotive aftersales technologies.
• Participating in the hands-on training garages gave our team practical strategies that we implemented directly inside our workshop the following week.
• The scale of the exhibition floor and the quality of professional discussions made attending this annual gathering an invaluable investment for our business.

Location

FAQ