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April 3, 2027
Event date:
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April 11, 2027
Event end:
What to expect in 2027
Nuova Fiera Primavera 2027 will return to Genoa from April 3–11, 2027, bringing the historic spring fair back to the city’s Waterfront di Levante. The event will take place inside the modern Blue Pavilion of Fiera di Genova and will combine shopping, home and furnishing products, automotive, food, gardening, outdoor living, leisure and artisan products.
The organizers describe the fair as a broad consumer exhibition where visitors can discover products, meet exhibitors, explore new ideas for the home and garden, enjoy food and browse Italian and international goods. Admission to the public is confirmed as free.
Event dates
- Dates: April 3–11, 2027
- Duration: 9 days
- Venue: Fiera di Genova, Blue Pavilion
- Saturday, April 3: 10:00 AM–11:00 PM
- Sunday, April 4: 10:00 AM–10:00 PM
- Monday, April 5–Friday, April 9: 3:00 PM–10:00 PM
- Saturday, April 10: 10:00 AM–11:00 PM
- Sunday, April 11: 10:00 AM–9:00 PM
These dates and public opening hours are published by the official event website.
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Venue & exhibition site
Nuova Fiera Primavera 2027 will be held at Fiera di Genova’s Blue Pavilion in the Waterfront di Levante area.
- Venue: Fiera di Genova, Padiglione Blu
- Address: Piazzale John Fitzgerald Kennedy 1, 16129 Genoa, Italy
- Exhibition area: Blue Pavilion and associated outdoor areas
The official event information identifies the Blue Pavilion as the main venue.
Full event programme
The detailed 2027 programme has not yet been fully published. The event is planned around several major exhibition themes covering the home, automotive, shopping, food and drink, outdoor living, gardening and leisure.
The organizers have already confirmed that the fair will feature exhibition stands, product discovery, food areas and outdoor displays. Individual demonstrations, activities and special events can be added as the 2027 programme develops.
Key speakers & keynote speakers
No confirmed 2027 keynote speaker list has been published.
Nuova Fiera Primavera is primarily a consumer-oriented exhibition rather than a conference-led event, so the programme focuses more heavily on exhibitors, product demonstrations, shopping, food experiences and visitor activities than on a formal keynote programme.
Conference sessions & tracks
A formal 2027 conference schedule and dedicated conference tracks have not yet been announced.
The exhibition format is centered on themed commercial and lifestyle areas, including home and furnishing, automotive, shopping and crafts, food and drink, outdoor living, gardening and leisure.
Session times & schedule
The official 2027 public opening schedule is already available:
- April 3: 10:00 AM–11:00 PM
- April 4: 10:00 AM–10:00 PM
- April 5–9: 3:00 PM–10:00 PM
- April 10: 10:00 AM–11:00 PM
- April 11: 10:00 AM–9:00 PM
A detailed timetable for individual demonstrations and special activities has not yet been published.
Ticket types & registration
Public admission for Nuova Fiera Primavera 2027 is confirmed as free.
- General public admission: Free
- Visitor registration: No paid admission ticket has been announced
- Exhibitor participation: Separate commercial registration applies
The official website prominently states free admission for the public. No paid visitor ticket price is currently published for 2027.
Registration deadlines
No 2027 visitor registration deadline has been announced because general public admission is free.
Exhibitors and commercial participants have a separate participation process managed by the organizers. Businesses interested in exhibiting should contact the commercial secretariat for availability and participation information.
Exhibitor list & major companies
The final 2027 exhibitor list has not yet been published.
The previous 2026 exhibitor list included businesses from furniture, home improvement, fashion, food, beverages, gardening, automotive, wellness, cosmetics, crafts and other consumer sectors. Examples included Vorwerk Italia, NIMS, Genova Camper, Distillerie Gualco, Officina della Birra, Fabbrica Sofà , Italian Bed, Beautiful Garden and several Ligurian food producers.
The 2027 exhibitor lineup should be checked against the official exhibitor directory once it is released.
Exhibition halls & floor plan
The 2027 exhibition will be centered on the Blue Pavilion at Fiera di Genova, with outdoor areas also used for selected displays.
The official event description places approximately 10,000 square metres of exhibition space on the ground floor of the Blue Pavilion for home and furnishing solutions. The upper floor is dedicated to shopping and crafts, while the external quay area is used for outdoor living, gardening and leisure displays.
A detailed 2027 floor plan showing individual stands and exhibitor positions has not yet been published.
Networking & business meetings
Nuova Fiera Primavera is primarily designed as a consumer exhibition, giving visitors direct opportunities to meet exhibitors, discover products and discuss purchases or services.
For participating businesses, the fair provides face-to-face exposure to consumers and potential customers across several different product categories. The organizers position the exhibition as a place where visitors can explore products, compare offers and interact directly with businesses.
Industry sectors & highlights
The main sectors planned for the 2027 fair include:
- Home & furnishing: Furniture, interior design, renovation and household solutions
- Automotive: New cars, certified used vehicles and commercial vehicles
- Shopping & crafts: Artisan products, leather goods, fashion, accessories and cosmetics
- Food & drink: Regional specialties, Italian food, sweets, savory products and catering
- Outdoor & gardening: Garden furniture, plants, ovens, barbecues and heating products
- Leisure: Products and services connected with recreation and free time
These areas reflect the official exhibition structure announced for the renewed Nuova Fiera Primavera.
Event rules & visitor information
The detailed 2027 visitor regulations have not yet been published.
Visitors should follow the instructions of event staff concerning access, safety, exhibition areas and exhibitor stands. Any specific policies concerning animals, photography, bags, children or restricted areas should be checked in the final visitor information before attending.
How to get there
The fair is located at Fiera di Genova in the Waterfront di Levante, with the Blue Pavilion at Piazzale John Fitzgerald Kennedy 1.
The organizers recommend Genova Brignole railway station as the main rail arrival point. From the station, visitors can walk to the fairgrounds in approximately 20 minutes or use bus line 31.
Public transport & parking
- Train: Genova Brignole is the recommended railway station.
- Walking: The fairgrounds are approximately 20 minutes on foot from the station.
- Bus: Line 31 operates from the station toward Via V Maggio, with the Marconi 1/Fiera stop serving the exhibition area.
- Piazza della Vittoria: Approximately 600 outdoor parking spaces.
- Piazza Paolo da Novi: Approximately 88 outdoor parking spaces.
- Park Vittoria: Approximately 500 covered spaces.
- Lambruschini Park: Approximately 560 covered spaces.
These parking and public-transport details are provided by the official event information.
Accommodation areas
The event organizers state that some partner hotels are available for exhibitors and visitors.
Useful areas for visitors include:
- Foce and Waterfront di Levante: Convenient for direct access to the fair
- Brignole: Practical for railway connections and local transport
- Central Genoa: Useful for combining the fair with historic attractions and restaurants
- Albaro: A residential area with access to the waterfront and city centre
The official event website provides information about partner accommodation options.
Previous year’s highlights
The 2026 edition marked the return of Fiera Primavera to Genoa after a six-year pause. It took place from March 21–29, 2026, at the Blue Pavilion and surrounding former fairground areas, with free public admission.
The 2026 exhibition included approximately 10,000 square metres dedicated to home and furnishing, an automotive area, shopping and artisan products, food and drink, outdoor furniture, gardening and leisure. The exhibitor list included a broad mix of Italian businesses covering furniture, fashion, food, beverages, cosmetics, gardening, automotive and household products.
Official registration & tickets
Public admission for Nuova Fiera Primavera 2027 is officially announced as free, so visitors do not currently need to purchase a paid ticket.
For the latest visitor information, exhibitor announcements, programme updates and any changes to access arrangements, visit https://www.nuovaprimavera.it/.
Commercial enquiries are handled by Pubblì S.r.l. at +39 059 212194 and commerciale@hiddendoor.it.
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FAQ
What is Nuova Fiera Primavera and who is the target audience?
Nuova Fiera Primavera is Genoa's premier multi-sectoral spring exhibition celebrating commerce, home living, and outdoor leisure. The event welcomes a diverse audience, including general public shoppers, families, home renovators, automotive enthusiasts, and commercial buyers. Attendees gather to explore interior trends, shop consumer goods, taste regional foods, and enjoy live entertainment.
Where is the exhibition hosted and how can attendees reach the venue?
The fair is hosted at the sprawling Porto Antico and Fiera di Genova complex situated along the waterfront in Genoa, Italy. The venue benefits from exceptional transportation links, including close proximity to major motorways, bus lines, and the city's central railway stations. Comprehensive transit maps and parking directions are readily available on the official event portal.
What core sectors and product categories are featured throughout the exhibition pavilions?
Key exhibition areas showcase contemporary home furniture, interior design solutions, garden plants, automotive showrooms, and regional gastronomy. Visitors can also explore handmade crafts, green building technologies, wellness products, fashion apparel, and children's entertainment zones. This diverse multisectoral formula successfully bridges traditional craftsmanship with modern market innovations.
How can visitors secure admission tickets and enter the exhibition grounds?
Attendees can easily secure admission credentials online in advance through the official event web portal or register directly at the entrance gates upon arrival. The exhibition offers free admission for all visitors, ensuring open access to all commercial pavilions, food markets, and entertainment stages. Pre-registration is recommended to facilitate smooth entry into the venue.
What family-friendly attractions and visitor services are available on-site?
The fair features dedicated children's entertainment zones, interactive magic shows, amusement attractions, live musical performances, and daily theatrical show spectacles. Additionally, visitors can utilize comprehensive information desks, medical first aid posts, accessible mobility ramps, and rest areas distributed across the grounds. These supportive amenities guarantee a comfortable and joyful experience for every attending guest.
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