MIR – Multimedia Integration Expo 2027, Rimini, Italy

• April 4, 2027
  Event date:
• April 6, 2027
  Event end:

Overview

MIR – Multimedia Integration Expo 2027 is a professional exhibition dedicated to audio, video, lighting, control systems and audiovisual technologies for live entertainment and commercial environments. The event will take place from 4 to 6 April 2027 at Rimini Expo Centre in Rimini, Italy.

Organised by Italian Exhibition Group (IEG), MIR brings together technology manufacturers, audiovisual specialists, system integrators, lighting designers, sound engineers, event production companies and professionals responsible for installing or operating AV systems. Its scope extends across live concerts, corporate events, education, museums, retail, broadcasting and other environments that rely on professional audiovisual technology.

One of the exhibition’s defining features is its emphasis on practical demonstrations. Rather than simply displaying equipment, exhibitors can demonstrate operating systems and technologies so visitors can hear, see and test how different solutions work in real-world applications.

MIR is also a business and professional development platform, combining product demonstrations with training, industry discussions and networking opportunities. For businesses looking to invest in audiovisual equipment or develop technical partnerships, the event offers a focused environment for comparing solutions and meeting suppliers.

Expo Theme & Vision

MIR’s central focus is the practical application of audiovisual and entertainment technology. The exhibition connects equipment manufacturers with professionals who design, integrate, install and operate systems for different types of venues and productions.

The 2027 edition continues this emphasis on hands-on innovation, professional development and commercial connections. Visitors can explore how sound, lighting, video and control technologies work together, whether for a concert stage, a museum installation, a retail environment or a modern corporate workspace.

The event also reflects the growing importance of integrated AV systems. Businesses increasingly need technologies that communicate reliably, support hybrid working and deliver consistent experiences across physical spaces. Solutions involving immersive media, digital displays, networked AV and centralised control are therefore relevant to many of the industries represented.

The final 2027 conference programme, featured products and individual demonstrations should be checked through the official event website as further details become available.

Business & Professional Opportunities

MIR is designed for professionals who purchase, specify, integrate or operate audiovisual equipment. It gives them an opportunity to compare products directly, discuss technical requirements with manufacturers and assess whether a solution is suitable for a particular project.

Live-event production companies can investigate sound systems, lighting equipment, staging technology and control platforms. System integrators may focus on conference-room installations, networked AV, digital signage and immersive environments, while broadcasters and content-production businesses can explore relevant video and production technologies.

For manufacturers and distributors, MIR provides an opportunity to demonstrate products to an audience that understands technical performance and purchasing requirements. Live testing can make discussions more practical, helping potential customers assess sound quality, image performance, compatibility and ease of operation.

The event is also useful for businesses developing new venues or upgrading existing installations. Visitors can compare alternative systems, meet potential installation partners and discuss the technical requirements of their projects before making investment decisions.

Exhibition Areas & Main Themes

MIR covers several interconnected areas of professional audiovisual technology. The precise 2027 exhibitor directory and floor plan should be consulted when planning a visit, as the participating brands and product displays may change from one edition to another.

Audio is a core category, including professional sound equipment and technologies used in live performances, venues, conferences and other installations. Visitors can compare systems and discuss the practical considerations involved in sound reinforcement and audio distribution.

Lighting is another major focus, serving concert production, theatre, clubs, events and architectural installations. Professionals can explore lighting fixtures, control systems and solutions for creating different visual environments.

Video and control cover technologies used to display, manage and coordinate audiovisual content. These products can be relevant to live productions, corporate presentations, education, broadcast facilities and commercial spaces.

Other areas include staging, special effects, DJ equipment and broadcast-related technology. Together, these categories give visitors an overview of the equipment and systems required to produce professional events and operate sophisticated audiovisual environments.

Industries & Sectors Represented

MIR serves a diverse professional audience across entertainment, technology and commercial installations. Its relevance extends beyond the music industry to businesses that use audiovisual systems as part of their everyday operations.

The main sectors include:

• Live events, concerts and touring productions.
• Professional audio and sound engineering.
• Stage lighting, theatre and performance venues.
• DJ equipment, electronic music and club technology.
• Video production and broadcasting.
• Corporate AV and conference-room installations.
• Education and audiovisual learning environments.
• Museums, galleries and cultural institutions.
• Retail displays and digital signage.
• System integration and building control.
• Immersive installations and experiential environments.
• Event production, staging and technical services.

The event can also be valuable for consultants, project managers, venue operators and procurement teams responsible for selecting or maintaining AV systems.

Conferences, Seminars & Business Programme

MIR combines its exhibition areas with opportunities for professional learning. Previous editions have included conferences, masterclasses, technical training and specialist events for people working in audiovisual production and integration.

These sessions can help attendees keep up with developments in sound engineering, lighting design, AV networking, production workflows and emerging technologies. They may also provide opportunities to hear from experienced practitioners and discuss technical challenges with other professionals.

The organiser has highlighted practical demonstrations and training as important parts of the MIR experience. The exact sessions, speakers, workshop requirements and daily timetable for 2027 should be confirmed when the final programme is published.

Visitors interested in particular subjects should review the schedule before arrival. Some activities may require advance registration or have limited capacity, so checking the conditions for individual sessions is advisable.

Networking & Business Opportunities

MIR provides an environment for meeting equipment manufacturers, distributors, system integrators, technical specialists and event-production businesses. These contacts can be useful when sourcing equipment, developing installation projects or expanding a professional supplier network.

For buyers, the opportunity to compare systems in operation can make conversations with exhibitors more productive. Instead of discussing specifications alone, visitors can ask questions while equipment is being demonstrated and explore how it might perform under their own working conditions.

Manufacturers and service providers can use the exhibition to introduce products, meet potential customers and strengthen relationships with existing partners. Professionals from different sectors may also discover applications for technologies they have not previously considered.

To make the most of the event, attendees should identify relevant exhibitors in advance, prepare a list of technical requirements and schedule important meetings around the programme.

Date & Opening Hours

MIR – Multimedia Integration Expo 2027 is scheduled for:

Dates: Sunday 4 April to Tuesday 6 April 2027

Venue: Rimini Expo Centre, Rimini, Italy

Organiser: Italian Exhibition Group (IEG)

Published opening hours are:

• Sunday 4 April: 10:00 a.m.–6:30 p.m.
• Monday 5 April: 10:00 a.m.–6:30 p.m.
• Tuesday 6 April: 10:00 a.m.–5:00 p.m.

These hours are listed by Rimini’s official tourism information service. Visitors should check MIR’s official website before travelling for the latest registration details, event timetable and any changes to access arrangements.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Location & Expo Site

The exhibition will be held at Rimini Expo Centre, also known as Fiera di Rimini, at Via Emilia 155, 47921 Rimini, Italy.

The venue is a major exhibition complex outside Rimini’s central seaside area. It hosts international trade fairs and professional events, with exhibition halls suited to product displays, technical demonstrations and industry gatherings.

Because MIR features live demonstrations and operating equipment, visitors may benefit from planning their route around specific technology categories and exhibitors. Checking the official floor plan before arrival can help reduce unnecessary walking and make it easier to attend scheduled sessions.

Rimini’s city centre and coastal districts offer additional dining and accommodation options, but visitors should account for the journey between their hotel and the exhibition centre when arranging meetings.

Getting to MIR in Rimini

By train: Rimini railway station connects the city with destinations across Italy. During major exhibitions, visitors may have access to dedicated transport services between the station and the fairground. Confirm the 2027 arrangements with the organiser before relying on a particular shuttle.

By air: Federico Fellini International Airport serves Rimini and the surrounding area, although flight options may be limited depending on the origin. Bologna Guglielmo Marconi Airport is another option for international travellers, with onward rail or road connections to Rimini.

By car: Rimini can be reached through the regional road network and the A14 motorway. Visitors driving to the venue should check the organiser’s parking information and allow extra time during busy arrival periods.

By local transport: Local buses, taxis and other transfer options can connect the railway station, accommodation areas and exhibition centre. The best option will depend on where you are staying and your daily schedule.

For international visitors, checking the complete journey from the airport to the hotel and then to the fair can make business travel more predictable.

Business Travel & Accommodation

Rimini offers hotels near the exhibition centre as well as accommodation around the city centre and Adriatic coastline. Visitors attending all three days may prefer a hotel with a convenient transport connection to the fair, particularly if they have early meetings or need to carry equipment and demonstration materials.

Staying near the railway station or in central Rimini can provide a useful balance between access to the exhibition and evening dining options. Hotels along the coast may offer a broader choice of accommodation, although travel time to the venue should be considered.

April is part of the spring events season in Rimini, and hotel availability can vary according to the wider exhibition calendar. Booking ahead is sensible for visitors travelling in groups or needing flexible cancellation conditions.

Before confirming accommodation, check whether the hotel offers transport to the fair and how long the journey is likely to take. A convenient location can be especially valuable when the day’s programme includes meetings, demonstrations and evening networking.

Meetings, Dining & Business Networking in Rimini

Rimini offers a range of restaurants, cafés and casual dining options for business visitors. The historic centre and seafront districts provide places for informal meetings and dinners after the exhibition, while the area around the venue can be practical for visitors with limited time between appointments.

Local food is an appealing part of the experience. Regional specialities include piadina, a flatbread traditionally served with cheese, cured meats or vegetables, as well as fresh pasta, seafood and other dishes from Emilia-Romagna.

For business dinners, consider reserving a table in advance, particularly if you are meeting a larger group. Allow sufficient time to travel from the exhibition centre, especially if your hotel or restaurant is located near the coast or in the historic centre.

Visitors with additional time can explore Rimini’s Roman and medieval heritage, including the Arch of Augustus, the Tiberius Bridge and the old town. These attractions can provide a pleasant break from a technology-focused business trip.

Who Should Attend?

MIR is especially relevant to professionals working with audio, video, lighting and control technologies. Sound engineers, lighting designers, AV technicians, system integrators, event producers and equipment buyers can all find opportunities to compare solutions and meet suppliers.

Corporate technology teams may be interested in conference-room systems, hybrid-work technologies and digital displays. Museums, retailers, educational institutions and cultural venues can explore audiovisual installations tailored to their environments.

The event can also benefit manufacturers, distributors and technical service companies seeking to develop business relationships or demonstrate their products. Music makers and DJ professionals may find relevant equipment and community activities, particularly within MIR’s specialist areas.

Visitors should review the official event information to understand the admission conditions and whether any particular sessions or demonstrations require separate registration.

Tickets, Registration & Business Participation

Admission to MIR is paid, according to the event information published by Rimini’s tourism service. Ticket prices and the detailed registration conditions for 2027 should be confirmed through the official organiser, as the full ticketing information may be released closer to the exhibition.

Visitors should register through the official MIR website when tickets become available. It is also worth checking whether the organiser offers different admission options for professionals, students or particular programme activities.

Businesses interested in exhibiting can contact Italian Exhibition Group through MIR’s official commercial channels. Exhibitors should verify the available participation packages, stand requirements, demonstration arrangements and technical services directly with the organiser.

Those planning to attend workshops, training sessions or specialist demonstrations should check whether these activities are included in the standard admission ticket or require additional booking.

Practical Information for International Visitors

April in Rimini is generally a spring travel period, but conditions can be variable. Bring a light jacket and comfortable shoes, especially if you plan to move between the exhibition centre, hotels and city attractions.

International visitors should verify their Italian entry requirements and, where necessary, arrange a Schengen visa well before departure. Keep your registration confirmation, hotel details and return itinerary accessible during your journey.

For a more productive visit, prepare a shortlist of exhibitors and technologies relevant to your work. If you are evaluating equipment for a project, bring technical requirements and questions about compatibility, installation, servicing, warranties and ongoing support.

The event’s emphasis on hands-on demonstrations means it can be useful to allocate enough time to test and compare solutions rather than trying to visit every stand. Check the latest programme, hall layout and transport guidance shortly before departure.

Why Attend MIR – Multimedia Integration Expo 2027?

MIR offers a practical way to explore the technologies that support modern events, entertainment and commercial audiovisual installations. Its combination of audio, video, lighting, control and system-integration solutions allows professionals to compare products and speak directly with the companies developing them.

The exhibition’s live demonstrations are particularly valuable for visitors who need to assess how equipment performs in realistic conditions. Training sessions and networking opportunities add further value for technical teams looking to update their skills or develop new supplier relationships.

For businesses planning upgrades, new installations or future productions, MIR can help turn research into more informed purchasing decisions. A visit to Rimini can also be combined with meetings and sightseeing in one of Italy’s established coastal cities.

Official Event Information

Event: MIR – Multimedia Integration Expo 2027
Dates: 4–6 April 2027
Venue: Rimini Expo Centre, Rimini, Italy
Address: Via Emilia 155, 47921 Rimini, Italy
Organiser: Italian Exhibition Group (IEG)
Main sectors: Audio, video, lighting, control, broadcast, staging, special effects, DJ technology and system integration
Audience: AV professionals, event producers, system integrators, manufacturers, buyers and technical specialists
Admission: Paid; check official registration details
Opening hours: Sunday and Monday, 10:00 a.m.–6:30 p.m.; Tuesday, 10:00 a.m.–5:00 p.m.

Official website: https://www.mirtechexpo.com/it

Visitors should use the official website for ticket availability, exhibitor details, special areas, programme announcements and transport updates.

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