Enovitis Business 2026 – Milan, Italy

• November 17, 2026
  Event date:
• November 20, 2026
  Event end:

What to expect

Enovitis Business is the international exhibition of techniques for viticulture and olive growing, organized by Unione Italiana Vini, and it represents the only indoor fair in Italy entirely dedicated to technologies for growing vineyards and olive groves. What to expect is a complete, business-oriented overview of the technological solutions that are transforming the vineyard, from plantation to cultivation, from treatments to both manual and mechanical harvesting. The exhibition is held alongside SIMEI, the International Exhibition of Machinery for Winemaking and Bottling, creating a unique international trade fair event for the entire wine production chain, from the vine to the bottle.

As a visitor, you will move through halls that concentrate on vineyard technology meets innovation, with tractors, implements, pruning systems, precision viticulture tools, irrigation and water management, soil management and cover crops, nursery and planting material, protection and biostimulants, harvesting machines, and digital solutions for vineyard monitoring. The offering is further enriched by demonstration formats such as Enovitis in campo and Enovitis extrême, which allow visitors to directly test the effectiveness of solutions through practical trials in real vineyard conditions. The indoor edition in Milan focuses on technology, components and services that can be presented inside an exhibition centre, while still maintaining a strong link to field performance.

The event is strictly professional and international, with delegations from dozens of foreign countries, hundreds of exhibitors, and thousands of qualified operators including winegrowers, olive growers, agronomists, oenologists, cooperatives, contractors and distributors. You can expect qualified B2B networking, technical conferences, and direct comparison of solutions that help you reduce costs, improve grape quality, manage climate variability and meet sustainability targets.

Event dates

Event Dates: November 17–20, 2026
Duration: 4 days
Opening Hours: 09:30 AM – 06:00 PM daily, with extended hours for exhibitors and professional operators
Co-located Event: SIMEI 2026 – International Enological and Bottling Equipment Exhibition
Venue: Fiera Milano, Rho, Milan, Italy
Organizer: Unione Italiana Vini soc. coop., Via San Vittore al Teatro 3, 20123 Milano
Official Website: https://www.enovitisbusiness.it/
Contact: +39 02 72222825/26/28 Fax +39 02 866575, info@enovitis.it

The dates are officially listed in the international trade fair calendar and the event is held every two years in Milan.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

Venue Name: Fiera Milano – Rho
Full Address: Strada Statale Sempione, 28, 20017 Rho, Milan, Italy
Exhibition Centre Profile: Fiera Milano is one of the largest and most modern exhibition complexes in Europe, with ultra-modern and functional halls, advanced logistics, photovoltaic systems, and extensive services for international exhibitors and visitors.

Enovitis Business is located in halls 9 and 11 of the complex in recent editions, alongside SIMEI halls, creating a continuous itinerary from vineyard to bottling. The venue offers wide aisles, high ceilings suitable for displaying large machinery, heavy-load flooring, and direct access for trucks and forklifts. The site includes conference rooms, business lounges, press areas, restaurants and service centres.

The fairground is designed for international trade shows with efficient visitor flows, security, surveillance services, and support for customs and shipping. The indoor format allows exhibitors to present machinery in controlled conditions with power connections, demonstration areas and meeting spaces integrated into the stands.

Full event programme

Programme Overview: The full event programme covers the entire vineyard and olive grove management cycle and is structured to provide both commercial exhibition and technical knowledge.

Exhibition Core: Display of techniques for viticulture and olive growing including tractors and specialized vineyard tractors, soil tillage and management equipment, planting and trellising systems, pruning machines and tools, canopy management equipment, crop protection sprayers, precision application technologies, irrigation systems, harvesting machines and transport solutions.

Technology Focus Areas: Precision viticulture with sensors, drones, satellite imagery and GPS guidance, digital platforms for vineyard monitoring and decision support, sustainable viticulture inputs including organic and biodynamic solutions, biostimulants and biocontrol, nursery technologies and certified planting material, and olive growing specific technologies for pruning, harvesting and grove management.

Conferences and Workshops: Technical conferences on climate adaptation, water use efficiency, soil health and regenerative viticulture, integrated pest management, robotics and automation in the vineyard, and economic analysis of technology adoption. The programme also includes award ceremonies for the Lucio Mastroberardino Innovation Challenge that highlights the most innovative solutions presented at SIMEI and Enovitis Business.

Demonstration Formats: The exhibition is enriched by Enovitis in campo and Enovitis extrême, demonstration formats that allow visitors to directly test effectiveness through practical trials, ensuring that indoor exhibits are linked to real field performance.

Featured companies & exhibitors

Exhibitor Profile: Enovitis Business brings together leading Italian and international manufacturers of vineyard and olive growing technologies, with a strong presence of Made in Italy excellence combined with international brands.

Types of Companies: Tractor manufacturers specializing in narrow and crawler tractors for vineyards, implement producers for soil management, pruning, tying and canopy management, sprayer manufacturers for precision and low-drift applications, irrigation companies, nursery and vine propagation specialists, companies offering trellising, nets and covers, digital agriculture startups offering sensors, drones and farm management software, and suppliers of biostimulants, biocontrol and sustainable crop protection.

Olive Sector: Dedicated exhibitors for olive harvesting equipment including shakers and nets, pruning equipment, and grove management solutions.

International Presence: The fair attracts exhibitors from across Europe and delegations from dozens of foreign countries, reflecting its international positioning as the only fair completing the wine production chain from cuttings to bottles.

Quality Selection: All exhibitors are selected for relevance to viticulture and olive growing, ensuring that visitors meet suppliers with direct application to their operations rather than general agriculture.

Agriculture & environmental sectors

Primary Sectors: Agriculture and livestock, specifically viticulture and olive growing, with secondary relevance to agritech, precision agriculture, environmental protection and sustainable farming.

Sustainable Viticulture: Focus on green processes in oenology, liquid food, oil, beer and spirits that meet Enovitis Business vineyard cultivation technologies, with emphasis on reducing chemical inputs, optimizing water use, preserving soil biodiversity and lowering carbon footprint.

Precision Agriculture: Integration of data-driven technologies for variable rate application, canopy monitoring, yield prediction and traceability, supporting both quality improvement and environmental compliance.

Circular Economy: Solutions for biomass valorization, composting of pruning residues, water recycling, and energy efficiency in vineyard operations.

Biodiversity and Soil Health: Technologies promoting cover cropping, inter-row management, organic matter preservation and beneficial organism protection, aligned with EU sustainability goals.

Products, technologies & innovations

Plantation and Establishment: Vine planting machines, trellising systems, support structures, protection tubes, and GPS-guided planting systems.

Soil and Canopy Management: Inter-row cultivators, mowers, shredders, leaf removers, trimmers, pre-pruners and pruning machines, tying machines, and canopy management implements.

Crop Protection: Advanced sprayers with recovery systems, low-drift nozzles, precision spraying based on canopy sensing, and equipment for organic and biodynamic treatments.

Irrigation and Water Management: Drip irrigation systems for vineyards, smart irrigation controllers, soil moisture sensors and water storage solutions.

Harvesting: Grape harvesting machines, olive shakers, transport bins, and logistics equipment for rapid transfer from field to cellar.

Digital and Precision Tools: Drones for vineyard mapping, satellite monitoring platforms, weather stations, soil sensors, farm management software, and autonomous guidance systems.

Nursery and Genetics: Certified virus-free planting material, rootstocks, clones, and biotech solutions for disease resistance.

Sustainability Innovations: Biostimulants, biocontrol agents, organic fertilizers, biodegradable materials, and energy-efficient machinery that are often highlighted in the Innovation Challenge.

Demonstrations & workshops

Indoor Demonstrations: Exhibitors present working models of pruning machines, tying systems, sprayers with live calibration, and software platforms with real vineyard data, allowing hands-on evaluation.

Technical Workshops: Small-group sessions on calibration of sprayers, pruning techniques, trellising installation, irrigation scheduling and use of digital monitoring tools, led by agronomists and company technicians.

Innovation Presentations: Dedicated stage for exhibitors to present new launches, with focus on technical benefits, return on investment and sustainability impact.

Enovitis in campo Link: Although the main Milan event is indoor, the programme references Enovitis in campo, the only dynamic fair in Italy entirely dedicated to viticulture technology held in vineyards, where visitors can directly test machines in the field. This creates a year-round learning path between field trials and indoor exhibition.

Olive Focus Workshops: Practical sessions on olive grove pruning, harvesting optimization and oil quality preservation.

Ticket types & registration

Visitor Tickets: Based on previous editions of SIMEI and Enovitis Business at Fiera Milano, professional visitor tickets are typically structured as follows, converted to USD.

Online Pre-registration Trade Ticket: $38 USD, converted from approximately €35, provides daily access to both Enovitis Business and SIMEI exhibition areas. Online registration is recommended for faster entry and reduced rate.

On-Site Daily Ticket: $54 USD, converted from approximately €50, purchased at the entrance ticket office with professional accreditation.

Multi-Day Pass: $108 USD, converted from approximately €100, valid for all four days for operators requiring extended B2B meetings.

Student and Association Reduced Ticket: $22 USD, converted from approximately €20, for students, agronomists and members of partner associations with valid ID.

Exhibitor Stand Rates: According to general regulations, stand with 1 open side $81 USD per sqm converted from €75, corner stand or on 2 aisles $86 USD per sqm converted from €80, front stand with 3 open sides $130 USD per sqm converted from €120. Additional costs include registration fee, power and insurance as per Fiera Milano eshop.

All tickets include access to conference programme, Innovation Challenge display area, and B2B matchmaking platform.

Professional & trade visitor access

Target Audience: Winegrowers, olive growers, vineyard managers, agricultural contractors, cooperatives, nursery operators, agronomists, oenologists, distributors of agricultural machinery, researchers and institutional representatives.

Trade Accreditation: Professional accreditation is required and can be completed online with company details or association membership. Trade visitors receive priority entry, access to business lounges and invitation to B2B meetings.

International Buyer Programme: Organized incoming delegations from foreign countries, with translation support, guided tours and matchmaking with exhibitors, reflecting the international nature of the event with delegations from 50 foreign countries in recent editions.

Press and Media: Dedicated press office and accreditation for trade media covering viticulture, agriculture and beverage industries.

Student and Research Access: Facilitated entry for agricultural universities and research centres to foster link between research and industry.

Exhibition halls & floor plan

Hall Location: Enovitis Business is located in halls 9 and 11 of Fiera Milano Rho, adjacent to SIMEI halls, creating a logical flow from vineyard technologies to cellar and bottling technologies.

Floor Plan Structure: Halls are organized by technology sectors with clear signage for tractors, implements, digital solutions, nursery and olive technologies. Wide aisles allow display of large machinery and safe visitor circulation.

Stand Types: Raw space and pre-built options with single open side, corner stands and island stands with three open sides, with modular solutions for SMEs and large custom stands for major manufacturers.

Services: Each hall includes service points for logistics, technical assistance, catering, rest areas and meeting rooms. Fiera Milano provides specific surveillance services and logistics support including forklift and storage.

Navigation: Interactive floor plan available on official website and mobile app, with search by exhibitor, product category and hall.

Sustainability & environmental initiatives

Green Fairground: Fiera Milano Rho is equipped with extensive photovoltaic systems, waste separation, water recycling and energy-efficient infrastructure, making it one of the greenest fairgrounds in Europe.

Sustainable Exhibits: Focus on technologies that reduce environmental impact, including low-drift sprayers, precision application that reduces chemical use, electric and low-emission tractors, and tools for soil conservation.

Circular Economy Focus: Promotion of biomass valorization, composting of pruning residues, and solutions for water and energy efficiency that support sustainable viticulture certifications.

Innovation Challenge: The Lucio Mastroberardino Innovation Challenge awards innovations that demonstrate ecological, social and economic sustainability in viticulture and beverage production.

Paperless and Digital: Online ticketing, digital catalogues and app-based navigation reduce paper consumption and improve visitor experience.

Event rules

Professional Nature: Event is reserved for trade professionals and operators over 18 years. Minors are not admitted even if accompanied.

Badge Requirement: All visitors must wear visible entry badge and present professional accreditation or invitation upon request.

Exhibitor Presence: Exhibitors must ensure their presence or that of their staff at the stand during all opening hours, maintaining professional standards and safety compliance.

Photography and Filming: Photography for personal documentation is allowed, but commercial filming requires prior authorization from organizer. Respect for exhibitor intellectual property and prototype confidentiality is required.

Safety and Logistics: Compliance with Fiera Milano safety regulations, including use of personal protective equipment in demonstration areas, adherence to forklift and logistics schedules, and respect for assigned parking places.

Smoking and Conduct: Smoking is prohibited inside halls. Professional and respectful conduct is expected throughout the venue.

How to get there

By Car: Fiera Milano Rho is easily accessible by car via the A4 Torino-Venice and A8/A9 motorways, with direct connection to the fairground via the Rho-Fiera Milano exit. The fairground is located at Strada Statale Sempione, 28, with extensive signage from all directions.

By Metro: Take the Milan Metro Red Line M1 and get off at Rho-Fieramilano stop, which is directly connected to the fairground via a covered pedestrian walkway.

By Train: Trenord suburban lines S5, S6, S11 and regional and high-speed trains stop at Rho Fiera Milano station, providing direct access to the exhibition centre.

By Plane: Milan Malpensa, Milan Linate and Bergamo Orio al Serio airports are connected to the fairground via shuttle, train and metro combinations, with taxi services available.

Accessibility from City: The fairground is a few minutes drive from Milan city centre and well connected by public transport, making daily commuting feasible for visitors staying in Milan.

Public transport & parking

Metro Ticket: To reach Rho-Fieramilano station on the M1 Red line, use the 3 zone Mi1–Mi3 ticket costing approximately $2.40 USD converted from €2.20. A daily ticket costing approximately $8.20 USD converted from €7.60 is also available, valid for 24 hours from validation with unlimited trips in Milan municipality including urban rail lines.

Shuttle Services: During major international events, dedicated shuttle services from airports and city centre are activated, and an efficient system of shuttles from airports is organized to allow operators to reach the exhibition complex quickly.

Parking: Fiera Milano offers extensive parking with thousands of spaces, including multi-storey and surface lots, with rates varying by lot and duration. Pre-booking parking through Fiera Milano eshop is recommended for exhibitors.

Sustainable Mobility: Encouragement of public transport use to reduce congestion and emissions, with combined metro and fair entry tickets sometimes available.

Accommodation areas

Rho and Pero Area: Immediate proximity to fairground with business hotels and 3 to 4-star properties ideal for exhibitors requiring early access and late departure, including Welcome Hotel Legnano and similar properties catering to fair visitors.

Milan City Centre: Wide range of hotels from budget to luxury, with direct metro connection via M1 to Rho-Fieramilano. Popular areas include Milano City Life, Fiera District and central Milan near Duomo and Central Station.

Legnano and North-West Milan: Cost-effective options with good road connections and shuttle services to the fairground, often offering special rates for fair exhibitors and visitors.

Average Rates: During fair periods, average hotel rates range from $110 USD to $220 USD per night for 3 to 4-star properties, with higher demand during co-located SIMEI days. Early booking through official hospitality partners is recommended to secure best rates and proximity.

Accessibility

Physical Accessibility: Fiera Milano Rho is fully accessible with step-free access, elevators, wide aisles and accessible restrooms in all halls, complying with international accessibility standards.

Services: Wheelchair rental, accessible parking near entrances, and assistance for visitors with mobility needs available upon request through visitor services.

Visual and Hearing Support: Clear signage, information points and staff assistance available throughout the venue, with conference rooms equipped for translation and audio support.

Family and Additional Services: Family facilities, first aid, and support for international visitors with multilingual staff and information materials.

Previous year’s highlights

Scale and Participation: The previous co-located edition of Enovitis Business and SIMEI featured more than 480 to 540 exhibitors, with growth of over 13 percent in participation, delegations from 50 foreign countries and around 25,000 professional visitors, confirming its position as the only international trade fair for the entire wine production chain from cuttings to bottles.

Innovation Focus: Highlights included award ceremonies for the Lucio Mastroberardino Innovation Challenge, partnership with Distillo fair dedicated to micro-distilleries, first edition of Beer Forum, Olio Officina Oil Bar and Enovitis Business as the indoor event dedicated to technologies for vineyard cultivation, demonstrating the expansion of beverage sectors alongside wine.

Technology Trends: Strong focus on green processes in oenology, robotics and automation, precision viticulture, sustainable inputs and digital monitoring, with exhibitors presenting solutions for climate adaptation and resource efficiency.

International Recognition: Positive feedback from international buyers and trade media on the quality of exhibits, B2B organization and completeness of the wine chain representation.

Official tickets & registration

Official Website: https://www.enovitisbusiness.it/
Registration Portal: Online ticket purchase and professional accreditation available through official website and Fiera Milano TicketOnline platform.
Organizer Contact: Unione Italiana Vini, Via San Vittore al Teatro 3, 20123 Milano, Tel +39 02 72222825/26/28 Fax +39 02 866575, info@enovitis.it
Venue Contact: Fiera Milano, Strada Statale Sempione 28, Rho, Tel +39 02 4997.1

Ticket Summary in USD: Online pre-registration trade ticket $38 USD, on-site daily ticket $54 USD, multi-day pass $108 USD, student and association reduced ticket $22 USD. Exhibitor stand rates from $81 USD per sqm for single side to $130 USD per sqm for three open sides, plus services. All prices converted from EUR official rates and include access to both Enovitis Business and SIMEI when held jointly.

Location

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