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Overview

Anteprima del Vino Nobile di Montepulciano is the most important annual appointment for lovers of one of Italy’s great historic wines and the official preview of the new vintage before it reaches the international market. Organized by the Consorzio del Vino Nobile di Montepulciano in the imposing Fortezza di Montepulciano, the event brings together all the producers of the denomination for a comprehensive tasting that showcases the evolution, character, and future of Italy’s first DOCG.

The Anteprima is not a generic wine fair. It is a focused, territory-driven event where the absolute protagonists are the latest releases of Vino Nobile di Montepulciano and its Riserva, alongside Rosso di Montepulciano DOC. Visitors have the unique opportunity to taste the new vintage side by side, directly from the producers who made it, and to understand the differences in terroir, winemaking philosophy, and aging potential that define each estate. The event is structured over several days, with sessions reserved for national and international press, trade operators, and wine enthusiasts, ensuring that both professionals and passionate consumers can experience the wines in optimal conditions.

Held within the medieval fortress that dominates the town, the tasting is complemented by a rich program of seminars, masterclasses, and cultural initiatives that link wine to territory, sustainability, and history. For anyone who wants to understand Tuscan Sangiovese at its most elegant and age-worthy, this is the essential event.

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What Makes This Food Event Special

What makes this event special is its exclusivity and historical significance. Vino Nobile di Montepulciano was the first wine in Italy to receive the DOCG designation, and its history is deeply intertwined with the Renaissance and with figures such as Francesco Redi, the seventeenth-century scientist and poet who celebrated Vino Nobile as the king of all wines. The Anteprima is the moment when that history meets the present, as the new vintage is presented for the first time.

Unlike large commercial wine fairs where hundreds of denominations are present, the Anteprima focuses solely on Montepulciano and its denominations, allowing for unparalleled depth. You can taste more than fifty producers in one location, compare the same vintage across different crus, and speak directly with winemakers about vineyard management, climate challenges, and cellar choices. The event has also become a leader in sustainability, being one of the first denominations to launch a carbon footprint project that calculates emissions per bottle, now a model on a national scale.

The setting amplifies the experience. The Fortezza di Montepulciano, with its massive walls, vaulted halls, and panoramic terraces overlooking the Valdichiana and Val d’Orcia, provides an atmospheric venue that reflects the nobility of the wine itself. The tasting is not rushed, but conducted with professional glassware, spittoons, and ample space, encouraging thoughtful evaluation rather than casual drinking.

Food, Cuisine & Specialties

The cuisine at the Anteprima is inseparable from the wine and reflects the rich gastronomic tradition of southern Tuscany. While the focus is on wine tasting, food is presented as the natural companion to Vino Nobile, with carefully curated pairings that highlight local products.

The main specialty is Vino Nobile di Montepulciano DOCG itself, a red wine based predominantly on Prugnolo Gentile, the local clone of Sangiovese, with small additions of Canaiolo and other native varieties. The wine is known for its elegant structure, firm yet refined tannins, aromas of dark cherry, plum, violet, and tobacco, and its ability to age gracefully for many years. Alongside it, visitors taste Rosso di Montepulciano DOC, often described as the baby Nobile, a younger, fresher, and more approachable expression of the same terroir, perfect for everyday drinking. The Riserva bottlings, which require longer aging in oak and bottle, showcase greater depth, complexity, and longevity.

Food pairings emphasize local excellence. You will find tastings of Pecorino Toscano DOP, aged and fresh, Prosciutto Toscano DOP, and Finocchiona IGP, the Tuscan fennel salami. Other specialties include Pici, the thick hand-rolled pasta typical of the area, often served with wild boar ragu or aglione tomato sauce, and Chianina beef, the prized breed from the Valdichiana, served as bistecca or in traditional stews. Extra virgin olive oil from Montepulciano, with its peppery and fruity character, and traditional almond cantucci with Vin Santo are also featured during hospitality moments.

Chefs, Restaurants & Food Vendors

The vendors at the Anteprima are the wineries themselves. More than forty to fifty producers of Vino Nobile di Montepulciano participate each year, ranging from historic estates that have defined the appellation for centuries to small, family-run organic and biodynamic wineries that represent the new wave of Tuscan winemaking.

You can expect to meet estates such as Avignonesi, Boscarelli, Contucci, Dei, Fattoria del Cerro, La Braccesca, Lombardo, Poliziano, and many other members of the Consorzio. Each winery has its own tasting booth within the Fortezza, where the winemaker or estate manager personally pours and discusses the wines. This direct contact is one of the most valued aspects of the event, as it allows visitors to ask detailed questions about vineyard altitude, soil composition, fermentation techniques, and aging regimes.

In addition to the wineries, the event hosts a selection of territorial partners who showcase local food products, including cheese makers, charcuterie producers, olive oil mills, and artisan bakeries. The Consorzio del Vino Nobile organizes the central hospitality, while local restaurants in Montepulciano create special Anteprima menus that pair the new vintages with traditional dishes, allowing the tasting experience to continue into the evening.

Food Experience

The food experience at the Anteprima is centered on professional tasting, education, and discovery. Visitors receive a tasting glass upon entry and move freely between producer booths, where they can taste the new Vino Nobile vintage and Riserva side by side. The layout encourages comparison, as you can taste wines from different zones of the appellation, such as the higher, cooler vineyards near the town versus the lower, warmer parcels toward the Valdichiana, to appreciate how terroir influences the wine.

The experience is enriched by guided seminars and masterclasses. These include vertical tastings that trace the evolution of Vino Nobile over several vintages, thematic sessions such as Le Pieve del Vino Nobile that explore historic sub-zones, and presentations on sustainability and climate adaptation. Experts such as journalists, sommeliers, and agronomists lead these sessions, providing context that goes beyond simple tasting notes.

The broader experience extends outside the Fortezza. During the days of the Anteprima, many wineries open their cellars for guided tours that include barrel tastings and vineyard walks. The town of Montepulciano itself becomes part of the experience, with its historic underground cellars carved from tuff, where gigantic oak barrels rest beneath Renaissance palaces. Tasting Vino Nobile in these atmospheric cellars, followed by a plate of pici and a glass of Rosso, is the quintessential Montepulciano experience.

Date & Schedule

Anteprima del Vino Nobile di Montepulciano 2027 is scheduled for February 2027, with exact dates to be announced. The event traditionally spans three days, with the first days reserved for national and international press and trade operators, sales agents, and sommeliers, and the final day open to wine enthusiasts and the general public. Opening hours for public tasting are typically from 11:00 a.m. to 7:00 p.m., with special seminars in the afternoon. The full program, list of participating wineries, and ticket pre-sale information will be available on the official portal www.anteprimavinonobile.it.

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Location & Venue

The exclusive venue for the Anteprima is the Fortezza di Montepulciano, located at Via di San Donato 21 in Montepulciano, Siena, Tuscany. This imposing medieval fortress, with its massive bastions and internal courtyards, dominates the highest point of the town and offers breathtaking views over the Tuscan countryside, from the Valdichiana to the Val d’Orcia and Mount Amiata.

The Fortezza has been carefully restored to host cultural events and houses the Enoteca of the Consorzio. Inside, vaulted halls and modern exhibition spaces are set up with professional tasting booths, each equipped with spittoons, water, and neutral breadsticks. The fortress also includes panoramic terraces where visitors can take a break between tastings and enjoy the landscape that produces the wine they are tasting.

The entire historic center of Montepulciano participates in the event. Piazza Grande, the main square designed by Michelangelo, serves as the gateway to the Fortezza, while underground cellars such as those of Contucci, De’ Ricci, and Ercolani, located directly beneath the square, offer additional atmospheric tasting locations. All venues are within walking distance in the compact medieval town.

Getting to the Event

Montepulciano is located in southern Tuscany, in the province of Siena, close to the border with Umbria. The most convenient way to reach it is by car. From Florence or Rome, take the A1 Autostrada del Sole and exit at Chiusi-Chianciano Terme, then follow signs for Montepulciano. The drive from Florence takes about ninety minutes, from Rome about two hours, and from Siena about an hour.

Public transport is possible but requires connections. The nearest train stations are Chiusi-Chianciano Terme and Montepulciano Station, both located in the valley below the hill town. From these stations, local buses operated by Autolinee Toscane connect to Montepulciano town center in about thirty minutes. Direct buses also run from Siena and Florence to Montepulciano, though less frequently. During the Anteprima, the Consorzio often organizes shuttle services from the valley stations to the Fortezza for accredited guests.

For international visitors, the closest airports are Florence Peretola, Pisa Galileo Galilei, and Rome Fiumicino, all connected to Chiusi by train. Taxi services are available from the stations to the town, and advance booking is recommended during the event.

Where to Stay Nearby

Staying in Montepulciano during the Anteprima allows you to experience both the daytime tastings and the evening food events in town. The historic center offers boutique hotels, restored Renaissance palaces converted into guesthouses, and charming bed and breakfasts within walking distance of the Fortezza. These properties often include cellars and terraces with views over the vineyards.

The surrounding countryside offers some of Tuscany’s most beautiful agriturismi and wine resorts, many of which belong to Vino Nobile producers themselves. Staying in a winery estate provides the opportunity to combine the official tastings at the Fortezza with private estate visits, vineyard walks, and dinners paired with older vintages. Areas such as Sant’Albino, Valiano, and Gracciano offer tranquil settings just a few minutes drive from town.

For those who prefer larger towns, nearby Pienza, Cortona, and Montalcino offer additional accommodation options and are within thirty to forty minutes drive. The spa town of Chianciano Terme, located at the foot of Montepulciano hill, provides larger hotels with wellness facilities, ideal for combining wine tasting with relaxation. Early booking is strongly recommended, as the town fills quickly during the Anteprima.

Things to Do Before or After the Event

Montepulciano and its surroundings offer endless possibilities to extend your wine experience. Before the tasting sessions, you can explore the historic center, with its Renaissance palaces, the magnificent Duomo, and the underground cellars where gigantic oak barrels age beneath the town. The Temple of San Biagio, a masterpiece of Renaissance architecture located just outside the walls, is a must-visit.

The Val d’Orcia, a UNESCO World Heritage site, is at your doorstep. You can drive through iconic landscapes of cypress trees, rolling hills, and hilltop villages such as Pienza, famous for Pecorino cheese, and Montalcino, home of Brunello. The Valdichiana offers opportunities to visit Chianina cattle farms and taste the famous bistecca.

After the tastings, many visitors enjoy a cooking class focused on pici pasta, or a truffle hunting experience in the surrounding woods. Hot springs in Bagno Vignoni and San Casciano dei Bagni provide perfect relaxation after a day of tasting. For those interested in deeper wine education, private appointments can be made at individual wineries for more extensive vertical tastings and cellar tours.

Restaurants & Local Food to Try

While the Anteprima focuses on wine, Montepulciano’s restaurants offer an exceptional culinary scene that showcases how Vino Nobile pairs with local food. In town, seek out traditional trattorias that serve pici all’aglione, a simple yet flavorful tomato and garlic sauce, or pici with wild boar ragu. Another local specialty is ribollita, the hearty Tuscan bread and vegetable soup, and zuppa di fagioli with local beans.

For meat lovers, the Chianina beef from the Valdichiana is served as a thick, rare bistecca alla Fiorentina, as well as in stews and as tartare. Game dishes such as wild boar and pigeon are common in winter months. For cheese, try Pecorino di Pienza aged in various styles, often served with honey and walnuts.

For a fine dining experience, several restaurants in Montepulciano hold Michelin recommendations and offer tasting menus that pair each course with different expressions of Vino Nobile and Rosso. For a casual experience, wine bars in Piazza Grande offer crostini with chicken liver pate, bruschetta with lardo di Cinta Senese, and generous cheese and charcuterie boards designed for sharing with a glass of Vino Nobile.

Dietary & Food Allergy Information

The event is primarily a wine tasting, so dietary considerations focus on accompanying food offerings. Wines themselves are naturally gluten-free and vegan, though some vegans should be aware that traditional winemaking may use animal-based fining agents. Many producers now clearly label vegan-friendly wines and use bentonite or other non-animal alternatives, and they are happy to provide this information at their booths.

For food, most local specialties contain gluten, dairy, or meat. However, vegetarian options are widely available, including pici with tomato sauces, ribollita, and a variety of vegetable antipasti. Gluten-free pasta options are increasingly offered in local restaurants, and many agriturismi can accommodate gluten-free requests with advance notice.

Visitors with severe allergies are encouraged to communicate directly with winery staff and restaurant teams, as many tastings include small bites of cheese, salami, and bread that may contain allergens. The Consorzio hospitality desk at the Fortezza can provide information about ingredients used in official catering and help direct guests to suitable alternatives.

Ticket Information

Access to the Anteprima is managed through pre-sale tickets and professional accreditations available on the official portal. Based on previous editions, pricing is structured to differentiate between trade and public access.

For wine enthusiasts and the general public, a daily tasting ticket for the open day is typically priced around $27 to $33, which includes a tasting glass, glass holder, and free access to all producer booths and seminars. Early bird pre-sale tickets are often discounted to approximately $22. For trade operators, sommeliers, journalists, and press, accreditation is free upon verification but must be requested in advance through the Consorzio.

For the general public day, it is highly recommended to purchase tickets online in advance, as entry is limited to ensure comfortable tasting conditions and the event often sells out. Tickets include unlimited tastings, though spitting is encouraged for professional evaluation. Prices are converted to USD and based on previous editions, as final pricing for the upcoming edition will be confirmed on the official website.

Official Event Information

All official information, including the final program, list of participating wineries, ticket pre-sale, and accreditation for press and operators, is available through the official portal www.anteprimavinonobile.it. The website provides updates in both Italian and English, including maps of the Fortezza, seminar schedules, and accommodation suggestions.

The event is organized by the Consorzio del Vino Nobile di Montepulciano, based in the Fortezza itself. For direct inquiries, the Consorzio can be contacted through the website’s contact form. During the event, an information desk at the entrance to the Fortezza provides tasting glasses, programs, and assistance.

Additional cultural events linked to the Anteprima, such as exhibitions dedicated to Francesco Redi and the history of Vino Nobile, are often hosted in the Fortezza in the months surrounding the main tasting, extending the celebration of the territory beyond the official days.

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FAQ

Is Anteprima del Vino Nobile open to the general public?

Yes, while the first days are reserved for press and trade professionals, one day is traditionally open to wine enthusiasts and the general public. This open day allows anyone with a ticket to taste the new Vino Nobile vintage and Riserva directly from all participating producers in the Fortezza. It is recommended to buy tickets online in advance, as capacity is limited to ensure a comfortable tasting experience.

What wines will I be able to taste at the Anteprima?

You will taste the new vintage of Vino Nobile di Montepulciano DOCG and its Riserva, which requires longer aging, as well as Rosso di Montepulciano DOC, the younger and more approachable expression of the same terroir. All wines are presented by the producers themselves, offering a comprehensive overview of the appellation’s stylistic range in one location. Some wineries also pour older vintages for comparison.

Do I need to be a wine expert to enjoy the event?

Not at all. While the event is highly respected by professionals, it is designed to be accessible to all wine lovers, from curious beginners to experienced collectors. Producers are welcoming and happy to explain their wines in simple terms, and seminars include introductory sessions. The atmosphere is educational rather than intimidating, making it an excellent opportunity to learn about Tuscan Sangiovese directly from its makers.

Can I buy wine at the Anteprima?

The Anteprima itself is a tasting and educational event, not a direct sales market, so purchases are not made at the booths inside the Fortezza. However, all participating wineries have cellar shops in Montepulciano or nearby, where you can buy the wines you tasted, often at cellar door prices. Many estates also offer shipping services internationally, and the Consorzio can provide information on where to find specific wines after the event.

How should I prepare for the tasting?

It is advisable to wear comfortable shoes, as the Fortezza has stone floors and stairs, and to eat a light breakfast before tasting. Professional tasters recommend using the spittoons provided to pace yourself, as more than fifty wines are available. Bringing a notebook or using a tasting app to record impressions is helpful, and staying hydrated with water between tastings enhances the experience.

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