Motodays returns to Fiera Roma for its fifteenth edition, continuing its reign as the definitive motorcycle event for Central and Southern Italy. Since 2009, this gathering has grown into a commercial and cultural platform strategically positioned at the dawn of the Italian riding season, in what has become Europe’s largest urban market by vehicle registration volumes. The province of Rome alone counts approximately 800,000 registered two-wheeled vehicles, a figure that transforms every edition into a natural accelerator for the sector’s business .
The event is far more than a static exhibition. It is a dynamic, experience-driven format that guarantees visitors direct contact with the latest market offerings through test rides, confrontations with industry technicians, and entertainment via interviews and outdoor shows. The 2027 edition is expected to build upon the ambitious programme that defined the 2026 event, which introduced a broader cultural and social dimension to the fair, addressing themes of safety, youth engagement, and the evolving identity of the motorcyclist.
For 2027, visitors can expect an even more expansive exhibition area showcasing Italian and international excellence across the motorcycle, scooter, e-bike, and accessory sectors. The programme will feature live demonstrations, demo rides on road and off-road, competitions, and experiential areas. The fair is not merely a marketplace; it is a total experience for those who love two wheels, a journey through the many facets of the motorcycling universe .
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Motodays 2027 will take place over three consecutive days: Friday 5 March, Saturday 6 March, and Sunday 7 March 2027. The event follows the established rhythm of recent editions, which have consistently occupied the early March slot at Fiera Roma. In 2026, the fair ran from 6 to 8 March, and the 2027 dates maintain this pattern, offering a weekend-plus-Friday format that accommodates both weekday professionals and weekend enthusiasts .
Exhibition and programme hours are expected to align with previous editions:
Detailed hourly programming will be published on the official website as the event approaches, allowing attendees to plan their visit around specific demonstrations, competitions, and test ride opportunities .
Fiera Roma serves as the host venue for Motodays 2027, continuing a partnership that has positioned the fair as a central fixture in the Italian motorcycling calendar. Located at Via Portuense 1645-1647, 00148 Rome, the exhibition centre sits strategically between the city centre and Rome Fiumicino Airport, making it accessible for both domestic and international visitors.
The venue’s modern infrastructure includes multiple pavilions, conference facilities, and extensive outdoor areas designed to accommodate large-scale professional events. The East Entrance, accessed via Viale Alexandre Gustave Eiffel, serves as the main visitor entrance, while the North Entrance on Via Portuense handles specific access requirements including disabled parking .
The 2026 edition utilised Pavilions 2, 3, 4, 5, and 6 for exhibition space, with approximately 40,000 square metres of exhibition area and nearly 30,000 square metres of outdoor space dedicated to dynamic activities. The venue offers over 7,000 external parking spaces, ensuring ample capacity for visitors arriving by car .
The full event programme at Motodays is extensive and multidisciplinary, spanning commercial exhibitions, experiential activities, competitions, educational sessions, and cultural celebrations. The fair is structured around several thematic pillars that have become signatures of the Motodays experience.
The exhibition area showcases the latest offerings from major manufacturers across pavilions and outdoor zones. For 2026, over 25 brands were represented, with 18 brands participating in dynamic test ride activities. The outdoor areas are dedicated to demo rides on road and off-road, allowing visitors to experience the season’s new models firsthand before making purchasing decisions .
Educational and safety programming has become increasingly prominent. The Young Riders initiative, themed “Young Riders, You’re Welcome!” in 2026, includes the Young Academy with a mini circuit dedicated to Ohvale motorcycles, a safe riding course reserved for under-30s, and a day of edutainment involving over 3,000 students alongside the Traffic Police, FMI, ACI, DEKRA, and Italian Red Cross .
Competitions and sporting events add adrenaline to the programme. The Massenzio Battle off-road competition takes place in the North track area, while the Italian Trial Indoor Championship and E-Bike Cross events have featured in recent editions .
Cultural and historical elements are also integrated into the fair. Classic in Roma celebrates vintage motorcycles, and the 2026 edition marked the 80th anniversary of the Vespa with a dedicated exhibition. The Italian Army stand combines history and technology, displaying historic motorcycles, electric vehicles, quads, and even a robot dog .
Tourism and travel programming includes the Welcome Bikers stage, which hosts operators and associations from around the world. The 1000 Curve competition, part of the National Adventouring Mototourism Championship, has seen dozens of riders compete on routes through the Lazio region .
The racing and competition schedule at Motodays 2027 will follow the established pattern of recent editions, with events distributed across the three days and various venue areas. Based on the 2026 timetable, the general structure is as follows.
The Massenzio Battle, an off-road competition and one of the most anticipated shows of the weekend, typically runs throughout the event in the North track area. This spectator-friendly battle format delivers continuous action and is a highlight for off-road enthusiasts .
The Italian Trial Indoor Championship has featured as a second-round event at Motodays, with competition among Italy’s top trial riders. The 2025 edition saw Matteo Grattarola triumph ahead of Francesco Titli and Lorenzo Gandola, with Andrea Sofia Rabino winning the women’s category .
The 1000 Curve competition, part of the National Adventouring Mototourism Championship, is a mototourism challenge that has seen 70 riders compete on spectacular routes through northern Lazio. The 2025 final classification awarded first place ex aequo to Berardino Ciotola on Ducati Multistrada 1200 Enduro and Andrea Agostini on KTM 1290, with Costanza Dolfini winning the women’s category and the pair of Pasquale Zaffino and Antonia Castravet winning the couple’s category .
The E-Bike Cross Italian Championship has made its debut at Motodays, with Lorenzo Manuzzi winning the Dirt Evo category and Samuele Manuzzi winning the Dirt Stock category in 2025 .
Test rides and demo sessions run continuously throughout the event. In 2025, over 4,200 test drives were conducted across the three days, confirming the experiential nature of the fair as a primary attraction for visitors .
Motodays attracts a diverse field of competitors and riders across its various competitions and demonstration activities. The trial competitions feature Italy’s top indoor trial specialists, with names like Matteo Grattarola, Francesco Titli, and Lorenzo Gandola competing for podium positions. In the women’s trial category, Andrea Sofia Rabino, Alessia Bacchetta, and Martina Gallieni have been prominent competitors .
The 1000 Curve mototourism competition draws riders of varying experience levels, from seasoned adventurers to enthusiastic amateurs. The 2025 event saw competitors riding a diverse range of motorcycles including Ducati Multistrada, KTM 1290, Yamaha XSR 700, and BMW F750GS, competing over routes that measured success by the number of curves navigated .
The Massenzio Battle attracts off-road specialists competing in a battle format on the North track. This competition has become a signature element of the Motodays sporting programme .
Young riders are increasingly integrated into the competitive and demonstration programme. The Young Academy features riders on Ohvale motorcycles, with professional pilot Simone Corsi lending his presence and expertise to the initiative .
The event also hosts appearances by iconic figures from the motorcycling world. The Welcome Bikers stage has welcomed adventurers and travellers such as Beppe Gualini and Anthony Schlesser, who have shared their experiences with the public .
While Motodays is fundamentally a motorcycle-focused event, the automotive dimension extends to adjacent and supporting categories that enrich the visitor experience. The e-mobility sector has gained significant prominence, with Talaria animating Pavilion 3 with a dedicated arena for electric vehicles in 2026. This “Ride Life” area represented the growing zero-emission segment of the market .
The E-Bike Cross competitions represent the intersection of traditional off-road motorcycling and emerging electric mobility, with dedicated categories such as Dirt Evo and Dirt Stock .
The Italian Army stand has showcased a remarkable array of military mobility vehicles, combining history and technology. Displays have included historic motorcycles from the Military Motorization Museum, iconic Cagiva models, electric vehicles, quads, and Light Tactical All Terrain Vehicles of the Special Forces. Simulators for motorcycle riding and Mangusta helicopter piloting have also been featured, along with the Q-UGV “Cesare” robot dog .
Accessories, apparel, and equipment form a significant portion of the exhibition offering, with brands showcasing the latest in rider safety technology, touring equipment, and performance gear. Sponsoring companies include vehicle manufacturers, accessory and apparel brands, event organisers, and service providers, all interested in direct contact with potential customers from the Central and Southern Italian market .
Motodays operates with a straightforward ticketing structure designed for accessibility and flexibility. The open ticket format, which allows entry on any one of the three days, has become standard and is expected to continue for 2027.
For the 2026 edition, ticket pricing was as follows:
The FMI convention offers a $4.00 USD discount for members, obtainable through the MyFMI platform. The ticket is open, allowing one entry on a choice of the three event days. For those purchasing at the box office, the full price applies .
Specific 2027 pricing has not yet been announced, but the 2026 rates provide a reliable reference for expected costs.
Motodays is primarily a public-facing event without extensive VIP or hospitality packages in the traditional sense. However, several avenues for enhanced engagement exist for visitors seeking a more premium experience.
The FMI member discount provides a form of preferential access, with reduced ticket pricing available through the MyFMI platform. This convention has been maintained across multiple editions and offers savings for members of the Italian Motorcycle Federation .
Demonstration and test ride opportunities represent the most significant premium experience available to visitors. The ability to personally test ride the latest models from major manufacturers is the fair’s defining feature and a primary attraction for enthusiasts. Over 4,200 test drives were conducted in 2025, with 18 brands participating in dynamic testing in 2026 .
For industry professionals, the fair facilitates B2B meetings and networking opportunities. Sponsoring companies are primarily interested in direct contact with potential customers from the Central and Southern Italian basin, creating a structured environment for business development and relationship building .
Motodays consistently assembles an impressive roster of motorcycle and scooter manufacturers, accessory brands, and service providers. The 2026 edition featured over 25 brands represented across the pavilions, with 18 brands participating in dynamic test ride activities .
The major Italian and international manufacturers are well represented. Honda has been a key partner with an entire pavilion dedicated to its latest range. Ducati has brought a substantial fleet of 25 motorcycles across indoor and outdoor areas. Yamaha has maintained a structured presence with dedicated road test opportunities .
The premium segment features Triumph, Moto Guzzi, Aprilia, and Kawasaki, alongside Royal Enfield, Zontes, Indian, Polaris, Peugeot, and SYM. CF Moto and Voge are present through their dealer networks, while Talaria animates Pavilion 3 with an electric-focused arena .
The 2026 UIGA Moto Europa Award finalists represented the diversity of the market: Aprilia Tuono 457, BMW R 1300 GS, Ducati Multistrada V4, Royal Enfield Bear 650, and Yamaha R9. The Ducati Multistrada V4 ultimately received the award, determined by combined public and journalist jury votes .
Accessories, apparel, and equipment brands also feature prominently, with the exhibition spanning vehicle manufacturers, aftermarket suppliers, rider gear specialists, and service providers. The sponsoring companies include vehicle manufacturers, accessory and clothing brands, event organisers (both sporting and non-sporting), and service companies, predominantly interested in direct contact with potential customers from the target basin .
Motodays operates within the regulatory framework of Fiera Roma and applicable Italian event and safety regulations. Several specific rules apply to attendees and participants.
Ticket holders must present valid identification where required, particularly for reduced-rate tickets such as the FMI member discount, which requires presentation of a valid FMI card at entry. For disabled visitors claiming free entry, a disability document (100% certification) must be presented at the ticket offices .
Test ride participants must comply with safety requirements, including the use of appropriate protective equipment. Specific rules for test rides, including licensing requirements and age restrictions, are communicated at the test ride registration areas.
Photography and video recording may be subject to restrictions in certain areas, particularly during competitions and demonstrations. Attendees are advised to respect any posted restrictions.
The ticket is strictly personal and valid for one entry on a choice of the three event days. The open ticket format does not permit multiple entries on the same day or re-entry after exiting the venue.
Fiera Roma is strategically located between Rome’s city centre and Fiumicino Airport, with multiple transport options available for visitors.
Driving directions:
The East Entrance is accessed via Viale Alexandre Gustave Eiffel, while the North Entrance is at Via Portuense 1645-1647. Estimated travel time from Piazza Venezia is approximately 40 minutes, and from Rome Fiumicino Airport approximately 10 minutes by taxi or car .
Public transport connections to Fiera Roma are well established and convenient.
For those driving, the venue offers over 7,000 external parking spaces plus internal parking capacity, providing ample accommodation even during peak attendance days .
Rome offers a vast range of accommodation options to suit various budgets and preferences. Visitors seeking proximity to the venue may find hotels in the western suburbs convenient, while those wishing to combine the fair with sightseeing may prefer accommodation in central Rome, with easy access to the FL1 train line for the journey to Fiera Roma.
Properties in the immediate vicinity of Fiera Roma include the Ibis Roma Fiera, located approximately 0.6 miles from the Roma-Fiumicino motorway exit and a 5-minute drive from the exhibition centre. The hotel offers modern air-conditioned rooms, free Wi-Fi, an on-site restaurant, and free parking. Rates typically start from approximately $96 USD per night for a double room .
The Nuova Fiera Aparthouse in Fiumicino offers apartment-style accommodation just a 3-minute drive from Fiera di Roma and 7 minutes from Parco Leonardo. This bed and breakfast option provides free self-parking and complimentary Wi-Fi .
Mid-range and budget options are plentiful throughout the city and in the vicinity of Fiera Roma. For those seeking a retreat-style experience, Rome and its surrounding region offer agriturismos, spa resorts, and wellness retreats in the countryside and coastal areas.
Food and drink options at Motodays and Fiera Roma cater to the diverse needs of visitors throughout the three-day event. The venue typically hosts a variety of food and beverage outlets across the pavilions and outdoor areas, offering Italian classics, quick service options, and refreshments.
The Ibis Roma Fiera, located near the venue, features the Oopen restaurant serving traditional Italian dishes and freshly grilled meat, with an on-site bar for visitors seeking a sit-down meal before or after the fair .
Within Fiera Roma, food options range from cafeteria-style service to grab-and-go counters, ensuring attendees can maintain their energy levels while navigating the extensive exhibition and demonstration areas. Local specialities and international options are generally available, with dietary requirements increasingly accommodated.
The surrounding area, including nearby Parco Leonardo and Fiumicino, offers additional dining options for visitors extending their stay or seeking meals outside the venue.
Fiera Roma is designed to accommodate visitors with diverse needs, with accessible entrances, pathways, and facilities throughout the venue. The exhibition centre’s modern infrastructure includes lifts, ramps, and accessible restrooms.
Motodays offers specific provisions for visitors with disabilities. Free entry is provided for people with disabilities (100% certification) and one accompanying person, with a disability document required for presentation at the ticket offices .
For visitors with disabilities who require vehicle access to the venue, a parking reservation must be requested by email to park@motodays.it. Access with a car for people with disabilities is admitted exclusively through the North vehicle entrance, which is reserved for this purpose. This arrangement ensures better service and improved safety conditions for visitors with mobility requirements .
Visitors with specific accessibility requirements are encouraged to plan their journey in advance and to contact the organisers at info@motodays.it or +39 06 6507 4200 to ensure a smooth experience.
Determining the “best” attractions depends on individual interests, but certain programme elements consistently draw strong attendance and offer high value.
The 2026 edition of Motodays, the fourteenth, set a high standard for the 2027 event with a programme that balanced commercial exhibition, experiential activities, youth engagement, and cultural celebration. The fair welcomed thousands of visitors across three days, with 18 brands participating in dynamic test rides and over 25 brands represented in total .
Entre los principales momentos destacados de 2026 se encuentran:
The 2025 edition, the thirteenth, demonstrated the event’s experiential power with over 200 exhibitors, more than 4,200 test drives, and significant participation in competitions and activities. The Agility Camp issued 170 diplomas, the tourguiding involved 45 motorcyclists, and the 1000 Curve attracted 70 riders. The Welcome Bikers stage hosted over 60 operators and associations from three continents, with a special focus on Africa as an emerging destination for adventure motorcycling .
Official tickets for Motodays 2027 will be available through the event’s official website and authorised ticketing platforms. While 2027 pricing has not yet been announced, the 2026 edition offers a reference for ticket categories and costs.
The open ticket format, valid for one entry on any of the three event days, has become standard. Online pre-sale tickets typically offer a discount compared to box office prices. FMI members can access reduced rates through the MyFMI platform, obtaining a discount code for use during purchase .
Tickets can be purchased through the Vivaticket platform and at the box office during the event. The official Motodays website at www.motodays.it provides updated information on ticket purchasing, including any early-bird offers and programme announcements as the event approaches .
Participants wishing to test-drive motorcycles on the outdoor tracks must present a valid, active motorcycle license appropriate for the engine displacement class they wish to ride. International visitors should ensure they carry valid international driving permits alongside their domestic credentials for verification at the track registration desks. On-site staff will strictly verify documentation and require appropriate safety gear before granting access to any test-ride motorcycle.
Dedicated internal parking zones are reserved specifically for visitors arriving on their own motorcycles, offering convenient and secure spaces close to the entrance gates. These managed parking areas allow riders to leave their jackets, helmets, and gear with peace of mind while they explore the exhibition halls. Clear directional signage guides arriving motorists directly from the main arterial roadways into the designated two-wheeler parking sectors.
While basic loaner helmets and protective jackets are available at select manufacturer booths for test-ride participants, visitors are strongly encouraged to bring their own personal gear. Bringing your own properly fitted helmet, gloves, and riding jacket ensures maximum comfort, hygiene, and safety during dynamic track evaluations. Staff reserve the right to refuse test-ride access to anyone lacking appropriate minimum protective clothing.
Pets are generally not permitted inside the indoor exhibition pavilions due to loud engine noises, large crowds, and health regulations governing public indoor trade spaces. Certified service animals assisting individuals with disabilities represent the sole exception to this rule, provided proper documentation is shown at the gates. Visitors traveling with animal companions are kindly asked to make alternative care arrangements prior to arriving at the venue.
Multiple food courts, cafes, and diverse catering trucks offering hot meals, snacks, and beverages are distributed conveniently throughout the indoor halls and outdoor areas. Whether you are looking for a quick coffee break between test rides or a relaxed sit-down lunch, the dining options cater to all dietary preferences. Designated seating lounges near the food hubs allow attendees to rest and converse before returning to the exhibition floors.
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