Full fashion programme
Maredamare is an international trade fair dedicated to beachwear, swimwear, lingerie, resortwear and related fashion accessories. The event brings together established fashion companies, designers, manufacturers, buyers, distributors and retailers from Italy and international markets.
The 2027 edition is expected to showcase the latest collections for upcoming beachwear and resort seasons, with professional visitors able to discover new products, materials, silhouettes, colours and commercial trends.
The detailed 2027 programme has not yet been published. Product presentations, collection previews, business meetings and professional activities are expected to form the core of the event.
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Designers & fashion houses
Maredamare brings together specialist swimwear and beachwear brands rather than operating as a traditional designer fashion week. Participating companies represent different segments of the international beachwear, lingerie and resortwear market.
Design focus: Women’s and men’s swimwear, beachwear, lingerie, resort collections, accessories and complementary fashion products.
Collection focus: Contemporary designs, seasonal trends, technical fabrics, sustainable materials, prints, colours and commercial collections intended for professional buyers.
The final 2027 designer and brand participation list will be announced by the organiser as exhibitor registrations progress.
Runway shows & collections
Maredamare’s collection presentation format is centred primarily on the professional exhibition environment, where buyers and industry visitors can view new swimwear and beachwear collections directly from participating brands.
Selected collections may be presented through fashion-focused displays, presentations and other promotional activities connected with the trade fair. The exact 2027 presentation programme has not yet been released.
The event provides an opportunity for retailers, distributors and buyers to examine upcoming collections and compare products across different market segments.
Show schedule
Programme status: 2027 schedule not yet published
Format: Professional trade-fair programme
Main activities: Collection presentations, product discovery, business meetings, trend-focused activities and exhibitor presentations
The detailed timetable for presentations and any special fashion events will be announced through the official Maredamare channels. Visitors should consult the organiser’s programme once the 2027 edition information is released.
Fashion week dates
Tiempo: Julio 2027 (Fechas por determinar)
The organiser has not yet announced the specific 2027 dates. The event is expected to return to Florence during July, but visitors should not rely on a specific day until the official announcement is made.
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Venues & show locations
City: Florence, Italy
Lugar: Fortezza da Basso
Maredamare has traditionally been hosted at Florence’s Fortezza da Basso, a major exhibition and events complex located close to the city’s historic centre. The venue provides exhibition halls and spaces suitable for fashion-industry presentations and professional meetings.
The exact hall allocation and 2027 floor plan will be published by the organiser when preparations for the new edition are finalised.
Ticket & invitation information
Maredamare is a professional trade fair and access is primarily intended for qualified operators in the fashion and beachwear industry.
Visitor access: Professional accreditation
Ticket status: 2027 registration information not yet published
Invitation: Exhibitors and professional participants may use the event’s registration and invitation procedures to facilitate business attendance.
No confirmed 2027 visitor pricing has been announced. As Maredamare is a B2B trade event, visitors should check the official registration system for the final accreditation requirements rather than assuming a public admission model.
VIP & industry access
The event is designed around professional access, making it particularly relevant to buyers, retailers, distributors, agents, manufacturers, fashion professionals and other industry operators.
Professional visitors: Buyers and sector professionals can access exhibitors and collection presentations.
Business meetings: The trade-fair environment provides opportunities for direct discussions between brands and commercial buyers.
Industry networking: Participants can establish new supplier relationships, review collections and discuss distribution and commercial opportunities.
Any dedicated VIP services, buyer programmes or premium access arrangements for 2027 have not yet been announced.
Fashion exhibitions & presentations
The exhibition floor is the principal platform for discovering new beachwear, swimwear, lingerie and resortwear collections.
Visitors can explore collections directly at individual exhibitor stands, allowing buyers to examine fabrics, construction, colours, prints, accessories and product ranges.
The 2027 programme may also include presentations or special initiatives connected with emerging trends and the development of the swimwear and beachwear sector, although the final schedule has not yet been released.
Brands & participating companies
Maredamare’s exhibitor community consists of specialist companies operating across swimwear, beachwear, lingerie, resortwear and fashion accessories.
Swimwear: Women’s, men’s and children’s swimwear collections.
Beachwear: Cover-ups, resort clothing and complementary seasonal products.
Lingerie: Underwear and related intimate apparel collections.
Accessories: Fashion accessories and products designed to complement beach and resort collections.
The complete 2027 exhibitor directory has not yet been published. The official website should be checked for the confirmed participating companies once registration and exhibitor information are updated.
Street style & fashion events
Maredamare is primarily an indoor professional trade fair rather than a city-wide fashion week with extensive public street-style programming.
Florence nevertheless provides a strong fashion setting around the exhibition, with the Fortezza da Basso located close to the historic centre and major shopping areas.
Any official outdoor presentations, special fashion events, collection launches or promotional activities connected with Maredamare 2027 will depend on the organiser’s final programme.
Event rules & access
Professional event: Access is primarily intended for fashion and beachwear industry professionals.
Accreditation: Visitors should complete the official registration procedure before attending.
Exhibitor access: Exhibitors must follow the organiser’s participation and venue regulations.
FotografÃa: Photography and recording within individual stands may be subject to exhibitor restrictions.
Visitor conduct: Attendees must follow the instructions of Maredamare and Fortezza da Basso staff.
The final 2027 visitor regulations and accreditation requirements will be available through the official event information.
Cómo llegar
En coche: Florence can be reached from the A1 motorway, with road connections leading towards the city centre and Fortezza da Basso.
From Florence Airport: The city centre is connected to Florence Airport by the tram network and road transport.
En tren: Firenze Santa Maria Novella railway station is located very close to Fortezza da Basso, making rail travel particularly convenient.
En taxi: Taxis operate between Florence Airport, Santa Maria Novella station and the exhibition area.
Transporte público y aparcamiento
TranvÃa: The Florence tram network provides connections between the airport, central Florence and the area around Fortezza da Basso.
Rail: Firenze Santa Maria Novella is the principal railway station and is within walking distance of the venue.
Autobús: Local ATAF/Autolinee Toscane services connect the city centre and surrounding neighbourhoods with the exhibition area.
Aparcamiento: Limited city-centre parking is available around the Fortezza da Basso area, so visitors travelling by car should consider park-and-ride or public transport.
Zonas de alojamiento
Santa MarÃa Novela: One of the most convenient areas for visitors attending the fair, with hotels close to the railway station and Fortezza da Basso.
San Lorenzo: Located immediately around the exhibition area and within easy walking distance of the venue.
Centro histórico de la ciudad: Offers a wide selection of hotels, restaurants, shops and attractions within walking distance.
Santa Croce: A central Florence neighbourhood suitable for visitors wanting to combine the trade fair with sightseeing.
Porta al Prato: A useful accommodation area with access to tram services and the city centre.
Accesibilidad
Fortezza da Basso is a major exhibition venue with facilities designed to accommodate large professional events.
Visitors requiring specific accessibility assistance should contact the organiser before attending to confirm accessible entrances, routes, seating and other arrangements for the 2027 edition.
Organizador: Underbeach
Teléfono: +39 055 204 8199
Correo electrónico: social@underbeach.eu
Previous season’s highlights
Previous Maredamare editions have brought together international beachwear brands, buyers, distributors, retailers and fashion professionals in Florence.
The event has developed into an important B2B meeting point for the beachwear and resortwear industry, providing opportunities to preview collections and identify upcoming commercial trends.
Previous editions have featured women’s and men’s swimwear, beachwear, lingerie, accessories, resort collections and specialist products from both established and emerging companies.
Información oficial del evento
Evento: Maredamare 2027
Ubicación: Florence, Italy
Tiempo: Julio 2027 (Fechas por determinar)
Organizador: Underbeach
Teléfono: +39 055 204 8199
Correo electrónico: social@underbeach.eu
Página web oficial: https://maredamare.underbeach.eu/
The specific 2027 dates, exhibitor directory, collection presentation schedule, venue layout and registration details should be confirmed through the official Maredamare website when released.
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Preguntas frecuentes
What are the primary focus areas of the Maredamare exhibition?
The event focuses heavily on international beachwear, resortwear, intimate lingerie, and coastal fashion accessories. It unites leading global brands, boutique retail buyers, and textile manufacturers under one professional trade roof.
Who is the intended audience for this trade exhibition in Florence?
The exhibition is tailored exclusively for professional retail buyers, fashion agents, department store executives, and industry journalists. General public access is restricted to ensure an optimized environment focused strictly on professional business transactions.
How can international buyers register and access the event venue?
Registered trade participants complete their accreditation online through the official event web portal weeks prior to the opening dates. Approved visitors receive digital passes that grant direct entry into the exhibition halls upon arrival at Fortezza da Basso.
Are translation or support services available for foreign delegations?
Multilingual support staff and professional interpreters operate throughout the venue to assist international visitors during commercial talks and networking sessions. Major fashion presentations and trend seminars also incorporate clear structural communication support to facilitate global participation.
What types of educational sessions and trend showcases are offered?
The event features an extensive schedule of runway shows, color forecasting seminars, and young designer incubator showcases. These sessions provide attendees with deep practical insights into upcoming seasonal styles and evolving retail market dynamics.
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