TirrenoCT Trade Fair 2027 – Carrara, Italien

• 28. Februar 2027
  Veranstaltungsdatum:
• 3. März 2027
  Veranstaltungsende:

What to expect

TirrenoCT is the reference trade fair for Ho.Re.Ca. for Central and Northern Italy and one of the most important hospitality trade fairs on the Tuscan coast. Now at its 47th edition, the event brings together the entire Ho.Re.Ca. supply chain in a single location, with a massive presence of trade associations, qualified exhibitors, conferences, round tables, tastings, international competitions and live demonstrations. This formula is considered the key to the success of the exhibition and the reason why it continues to grow year after year.

Organized at CarraraFiere, the fair attracts approximately 400 exhibitors representing roughly 850 to 1,000 commercial brands, and more than 25,000 qualified visitors, including restaurateurs, bar owners, hotel managers, beach entrepreneurs, pastry chefs, gelato makers, buyers and distributors. The event not only serves as a marketplace but also as a platform for industry professionals to exchange ideas and discover the latest innovations, ensuring participants are well prepared for the upcoming summer season and beyond.

The fair is structured around three formats in one event, allowing exhibitors to choose the format most suitable for their business and meet professionals, buyers and Ho.Re.Ca. operators directly. Expect a dense program of business meetings, product launches, live cooking shows and technical seminars, all set in the modern exhibition complex of Carrara Fiere, with ample indoor and outdoor space for discussions, product showcases and collaborative opportunities.

Veranstaltungstermine

Event Dates: February 28 – March 3, 2027

Veranstaltungsdauer: 4 days, 47th edition

Opening Hours: Based on previous editions, opening hours are typically from 10:00 AM to 6:30 PM daily for professional visitors. The conference and business program is usually published closer to the event date. Evening networking events and competitions may extend beyond standard hours.

Lage: Carrara Fiere, Via Maestri del Marmo Ingresso N.5, Carrara, MS 54033, Italy

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Veranstaltungsort und Ausstellungsgelände

Main Venue: CarraraFiere Exhibition Complex, Marina di Carrara

CarraraFiere is located on the Tuscan coast, close to the Apuan Alps and the famous marble quarries, with easy access from the A12 motorway. The complex offers large pavilions, outdoor exhibition areas and conference halls, providing ample space for heavy equipment, large installations and live demonstrations. The outdoor environment adds another layer of excitement, providing space for food trucks, mobile kitchens and hospitality setups.

The fair is organized with a clear sector layout that allows visitors to navigate the entire supply chain efficiently. The venue is fully equipped for professional catering demonstrations, with water, power and extraction systems for cooking equipment, coffee machines and gelato labs.

Address: Carrara Fiere, Via Maestri del Marmo Ingresso N.5, Carrara, MS 54033, IT

Erreichbarkeit: The complex is on one level with accessible entrances, wide aisles suitable for trolleys and equipment, and parking directly adjacent to the halls.

Vollständiges Veranstaltungsprogramm

The full event programme combines exhibition, training and entertainment, making TirrenoCT much more than a fair.

Ausstellung: More than 400 exhibitors showcase products across all Ho.Re.Ca. categories, from food and beverage brands to large kitchen systems, from gelato ingredients to hotel furnishings. This year’s showcases will attract approximately 500 exhibitors in co-located events, illustrating significance within the Italian trade fair scene.

Conferences and Round Tables: A massive presence of trade associations ensures a rich calendar of conferences on industry trends, regulatory changes, sustainability, digitalization of hospitality and new consumer habits. Topics include modernizing beach establishments, outdoor tourism trends, architecture and design for hospitality, and reform of safety and concession laws.

Live Demonstrations and Tastings: Continuous demonstrations by chefs, pizza makers, pastry chefs and bartenders take place on dedicated stages. Visitors can taste new products, from artisanal beers and wines to baked goods and gelateria supplies.

Wettbewerbe: International competitions are a hallmark of TirrenoCT. Events include the Culinary Pentathlon, the Triathlon with Microwave, pizza championships, gelato and pastry competitions, and bartending contests. These competitions highlight the talents of chefs and kitchen staff through various competitive challenges curated by celebrated chef professionals.

Hauptredner & Hauptredner

While the final list of speakers for the upcoming edition will be announced closer to the event, TirrenoCT is known for bringing together leading voices from hospitality, catering and beach industries.

Confederazione Italiana Cuochi e Artigiani per l’Enogastronomia: The formation of CICA-E, which seeks to unite chefs, artisans and entrepreneurs within the culinary industry, was inaugurated during previous editions. Its representatives present keynote visions on innovation and improvement of the Italian gastronomic sector.

Trade Association Leaders: Presidents and technical experts from Italian catering, bar, gelato, pastry and hotel associations lead seminars on market evolution and regulatory topics.

Renowned Chefs and Consultants: Celebrated chef professionals curate skills-based tests for the Culinary Pentathlon and lead demonstrations on topics such as Baby Menu 4.0, aimed at transforming family-friendly dining from mediocre to exemplary, and Slurp Kids protocol, aimed at enhancing overall family dining experience.

Architects and Designers: Prominent figures such as architect Alessandro Lombardini have led seminars on Architecture and Design for Beach Establishments, showing how design impacts customer experience and operational efficiency.

Konferenzsitzungen & Tracks

The conference program is organized into thematic tracks that cover the entire hospitality ecosystem.

Food & Beverage Trends Track: Sessions on latest trends, products and innovations in food and beverage, covering everything from baked goods to gelateria supplies, with special emphasis on artisanal beers and wines showcasing rising popularity, bio, vegan and gluten-free proposals for catering.

Grandi Impianti & Technology Track: Focus on large kitchen systems, refrigeration, energy efficiency and smart kitchen technologies. Demonstrations of large plants and professional equipment for high-volume catering.

Gelato & Pastry Track: Technical sessions on ingredients, machinery and techniques for gelato and pastry, led by master gelatieri and pastry chefs from brands like Babbi, which exhibited at the 46th edition as a key event for professionals in the gelato, pastry and Ho.Re.Ca. sectors.

Hotel & Beach Hospitality Track: Seminars on modernizing beach establishments, outdoor tourism trends, evolution of outdoor-related services, and legal developments concerning beach concession agreements. Mondo Balneare, serving as official media partner, hosts detailed discussions on regulatory topics including reform of safety and concession laws.

Family Hospitality & Innovation Track: Sessions such as Baby Menu 4.0 initiative aimed at transforming family-friendly dining, demonstrating importance of quality cuisine for younger diners.

Sitzungszeiten und Zeitplan

Based on previous editions, the daily schedule follows a structured format to maximize business opportunities.

Morning Sessions: From opening time, pavilions open for business visits and product sourcing. Morning is ideal for one-to-one meetings with exhibitors and for attending technical conferences with limited seating. Seminars such as Architecture and Design for Beach Establishments have traditionally been held in morning slots.

Midday Demonstrations: From late morning to early afternoon, live cooking shows, pizza and gelato demonstrations take center stage. Food tasting and beverage sampling peak during lunch hours, with exhibitors offering full menu tastings.

Afternoon Program: Afternoon features panels on Outdoor Tourism Trends, beach concession laws and procedures, and hands-on workshops. The Culinary Pentathlon and other competitions typically run throughout afternoon with final judging in late afternoon.

Evening Networking: Some days include extended networking events, award ceremonies and themed aperitifs organized by exhibitors. The schedule is published with detailed room allocations closer to the event.

Fahrkartentypen & Registrierung

TirrenoCT is a professional trade fair reserved for operators in the hospitality sector.

Free Pre-Registration for Operators: Based on previous editions, entry is free for qualified professional visitors who pre-register online on the official website. Categories include restaurateurs, hoteliers, bar owners, beach operators, chefs, pastry chefs, gelato makers, buyers, distributors and hospitality facility operators. Pre-registration generates a QR code for fast entry.

On-Site Registration: Visitors who do not pre-register can register at the entrance reception. On-site registration typically incurs a fee of approximately $22.00 USD, which includes access to all pavilions, conferences and demonstration areas for the entire duration.

Exhibitor Passes: Exhibitors receive a set number of exhibitor badges based on stand size, with additional badges available for purchase at approximately $11.00 USD each.

Student and Association Passes: Students from hospitality schools and members of partner trade associations may receive discounted or free entry upon presentation of credentials and pre-registration through their association.

Anmeldefristen

Registration is managed through the official platform to ensure qualified attendance.

Online Pre-Registration: Online pre-registration typically opens several months before the fair and remains open until the day before opening. Early pre-registration is strongly recommended to avoid queues and to receive updates on conference bookings.

Conference Booking: Some conferences and seminars have limited capacity and require separate booking after general registration. Booking for high-demand sessions such as beach concession law panels and Baby Menu demonstrations closes once capacity is reached.

Exhibitor Registration: Exhibitor applications close well in advance to allow for floor plan allocation. Interested companies should contact the organizing office via info@tirrenotrade.it or (+39) 0585 791770 to request participation forms.

Ausstellerliste & bedeutende Unternehmen

The fair attracts approximately 400 exhibitors representing roughly 850 to 1,000 commercial brands, from large brands to niche excellences.

Food & Catering: Wide variety of food and beverage brands, including baked goods, cured meats, cheeses, pasta, sauces, frozen foods and specialty ingredients for hospitality. Past exhibitors include Pizza New SpA, Italian company founded in 1988 committed to pizza sector, and numerous artisanal producers of Tuscan and Italian specialties.

Coffee Roasters and Beverage: Torrefazioni and beverage companies showcasing coffee blends, coffee machines, artisanal beers, wines, spirits and soft drinks. Companies specializing in water filtration and beverage dispensing systems.

Grandi Impianti: Manufacturers of professional kitchen equipment, ovens, refrigeration systems, dishwashing systems and large-scale catering plants.

Gelato & Pastry: Leading brands for gelato and pastry ingredients, machinery, display cases and accessories. Companies such as Babbi, Domenis1898, Fructital, Dolciaria Acquaviva and Techfood by Sogabe have regularly exhibited, presenting novelties for gelato and pastry combined with new market trends.

Furniture and Contract: Arredo Contract and hotel supply companies offering furniture, tableware, linen, amenities and interior design solutions for restaurants, bars and hotels.

Media and Associations: Trade magazines such as Ristorazione Italiana Magazine, CON.PA.IT Confederazione italiana, and associations including Confederazione Italiana Cuochi e Artigiani per l’Enogastronomia.

A complete exhibitor list with hall and stand numbers is published on the official website approximately one month before the fair.

Ausstellungshallen & Grundriss

The CarraraFiere complex is organized into multiple interconnected halls with clear sector zoning.

Sector-Based Halls: Each hall is dedicated to specific commodity sectors: Food & Catering, Torrefazioni, Grandi Impianti, Gelato & Pasticceria, Horeca, Arredo Contract, Attrezzature e Forniture Alberghiere. This layout allows visitors to cover the entire supply chain efficiently.

Demonstration Areas: Dedicated stages for Triathlon with Microwave, Pentathlon of Cuisine, pizza and gelato competitions, and live cooking demonstrations are located centrally to maximize visibility.

Outdoor Areas: Outdoor spaces host large equipment, mobile kitchens, food trucks and hospitality setups, as well as networking areas.

Floor Plan Access: The official floor plan with exhibitor locations, conference rooms and service points is available online and via the fair app. Visitors can plan their route by sector or by brand.

Networking & Geschäftstreffen

TirrenoCT is designed as a business accelerator for hospitality professionals.

Direct Meetings with Buyers: The format emphasizes direct meetings with buyers, distributors and Ho.Re.Ca. operators. Exhibitors can schedule one-to-one meetings in advance via the online matching platform.

Trade Association Meetings: Massive presence of category associations facilitates networking among restaurateurs, bar owners, beach entrepreneurs, hotel managers, architects and spa consultants.

Balnearia Co-location: The simultaneous staging with Balnearia trade show for beach industries creates additional cross-sector networking opportunities, allowing beach entrepreneurs and hotel managers to meet food and beverage suppliers in one location.

Informal Networking: Aperitifs, tastings and evening events organized by exhibitors provide relaxed networking opportunities. The outdoor environment of Carrarafiere adds ample space for discussions and collaborative opportunities.

Branchen & Highlights

Hospitality and Catering: The core sector, covering restaurants, trattorias, pizzerias, fast food and catering services. Highlights include latest trends in menu design, sustainable sourcing and digital ordering.

Bar and Coffee Shops: Torrefazioni and beverage sector with focus on specialty coffee, craft beers, mixology and wine lists.

Gelato and Pastry: One of the strongest sectors, with live production of gelato and pastry, new flavors, vegan and gluten-free proposals, and equipment innovations.

Large-Scale Equipment: Professional kitchens, refrigeration and laundry systems for hotels and large restaurants.

Hotel and Accommodation: Equipment and supplies for hotels, B&Bs, beach resorts and outdoor accommodations.

Beach and Outdoor Tourism: Through co-location with Balnearia, focus on beach services, outdoor furniture, shading systems, safety equipment and regulatory compliance.

Furniture and Design: Arredo Contract solutions that combine aesthetics, functionality and durability for high-traffic hospitality environments.

Veranstaltungsregeln & Besucherinformationen

Professional Nature: TirrenoCT is reserved for professional operators. Visitors may be asked to show business credentials, trade association cards or company documentation at entrance. The fair is not open to general public and minors under 16 are generally not admitted, except for students from hospitality schools accompanied by teachers.

Dress Code: Business casual is recommended. Comfortable closed shoes are essential due to large exhibition area and standing during demonstrations.

Fotografie: Photography for personal and business use is generally allowed, but exhibitors may restrict photography of specific new products. Always ask permission before photographing stands in detail.

Sampling: Food and beverage sampling is offered by many exhibitors as part of product presentation. Visitors are expected to maintain professional conduct and not waste products.

Business Materials: Bring plenty of business cards and company materials for networking. Many exhibitors offer QR codes for digital catalogs.

Safety: Large equipment demonstrations follow strict safety protocols. Visitors must respect barriers and instructions from staff during live cooking and machinery demonstrations.

Wie man dorthin kommt

By Car: CarraraFiere is located at Via Maestri del Marmo Ingresso N.5, Marina di Carrara, directly accessible from A12 Genoa – Livorno motorway, exit Carrara. From Florence and central Tuscany, take A11 to Viareggio then A12 north. Ample on-site parking is available for visitors and exhibitors.

By Train: The nearest stations are Carrara-Avenza and Massa Centro on the Genoa – Pisa line. Both stations are approximately 5 kilometers from the fairground and are served by regional and intercity trains. Shuttle buses are typically organized during fair days.

By Air: The closest airports are Pisa International Airport, approximately 50 kilometers away, and Florence Amerigo Vespucci Airport, approximately 110 kilometers away. Both airports have car rental, bus and train connections to Carrara.

By Bus: Long-distance buses connect Carrara with major Italian cities. Local buses connect Carrara city center with Marina di Carrara and the fairground.

Öffentlicher Nahverkehr und Parken

Shuttle Services: During fair days, free shuttle buses typically connect Carrara-Avenza train station, Massa Centro station and the fairground, running at regular intervals from morning to evening.

Local Buses: Public bus lines connect the fairground with Carrara, Massa and surrounding areas. Timetables are intensified during the fair.

Parken: CarraraFiere offers large visitor parking areas adjacent to the halls, including spaces for cars, vans and buses. Parking fee is typically included in registration or costs approximately $5.50 to $11.00 USD per day. Reserved parking for exhibitors and disabled visitors is available near entrances.

Taxi: Taxis are available at train stations and can be booked for transfers to the fairground. Ride-sharing services operate in the area.

Unterkunftsbereiche

Marina di Carrara: Closest area to the fairground, with hotels within walking or short shuttle distance. Ideal for exhibitors who need early access and for visitors who want to maximize time at the fair. Hotels range from business hotels to seaside resorts.

Carrara City Center: Approximately 5 kilometers from the fairground, Carrara center offers boutique hotels, B&Bs and historic accommodations near marble workshops and cultural sites. Good for combining business with cultural visits.

Massa and Forte dei Marmi: Nearby coastal towns offering wide range of hotels, from budget to luxury, with beach access and dining options. Forte dei Marmi is popular for upscale accommodation and evening entertainment.

Viareggio and Versilia Coast: Larger resort area approximately 25 kilometers south, with extensive hotel infrastructure, suitable for visitors who combine TirrenoCT with meetings along the Versilia coast.

Booking Advice: Accommodation fills quickly during TirrenoCT and co-located Balnearia due to high number of exhibitors and visitors. Early booking is strongly recommended, especially for hotels with shuttle services and for properties offering business facilities.

Höhepunkte des Vorjahres

Previous editions have drawn significant crowds and maintained high levels of attendance, emphasizing both key players attending and immersive nature of program.

Scale: The most recent editions attracted approximately 500 exhibitors representing roughly 1,000 commercial brands in combined Tirreno CT and Balnearia shows, illustrating significance within Italian trade fair scene.

Innovation Focus: Recent highlights included Baby Menu 4.0 initiative aimed at transforming family-friendly dining from mediocre to exemplary, with demonstrations led by renowned chefs illuminating importance of quality cuisine for younger diners as part of Slurp Kids protocol.

Wettbewerbe: The third edition of Culinary Pentathlon highlighted talents of chefs and kitchen staff through various competitive challenges, with five skills-based tests curated by celebrated chef professionals pushing creativity and culinary prowess.

Regulatory Insights: Balnearia focus on recent legal developments concerning beach concession agreements provided invaluable insights, with Mondo Balneare hosting detailed discussions on reform of safety and concession laws.

Networking: The outdoor environment of Carrarafiere provided ample space for discussions, product showcases and collaborative opportunities, playing significant role in shaping future of Italy’s tourism and hospitality sectors.

Offizielle Anmeldung & Tickets

Offizielle Website: https://www.tirrenoct.it/

Contact Email: info@tirrenotrade.it

Contact Phone: (+39) 0585 791770

Address: Carrara Fiere, Via Maestri del Marmo Ingresso N.5, Carrara, MS 54033, IT

Registrierung: Online pre-registration for professional operators is available on the official website. Free entry for qualified operators who pre-register. On-site registration available at approximately $22.00 USD.

Exhibitor Information: Companies interested in exhibiting can contact the organizing office via email or phone to request participation forms and floor plan information. Early application is recommended for optimal stand placement.

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