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Myplant & Garden takes place at Fiera Milano Rho, Strada Statale Sempione 28, 20017 Rho, Milan, Italy. Fiera Milano Rho is the largest and most modern exhibition centre in Italy, offering climate-controlled pavilions with natural light solutions suitable for live plant display, extensive water supply for nursery exhibits, and advanced logistics for handling plants, machinery, and large landscape installations. The venue is located just minutes from Milan city centre and is easily accessible by metro and motorway.<\/p>\n\n\n\n
The exhibition site is organized to showcase the 8 key sectors in dedicated but interconnected areas, allowing visitors to follow green supply chain from propagation to final garden care. Pavilions feature specialized infrastructure including cold storage for cut flowers, display ponds for aquatic plants, outdoor areas for large machinery demonstrations, and landscape show gardens where designers create full-scale garden installations. The venue’s high ceilings and wide aisles accommodate tall trees, large pots, and garden structures.<\/p>\n\n\n\n
As sole trade fair in Italy supporting entire green industry, the site is configured to host live plant material requiring careful climate control, irrigation, and handling. The International Green Expo utilizes both indoor halls and outdoor exhibition areas, creating immersive green experience that demonstrates plants in realistic settings. The location in Milan, European capital of design, reinforces connection between horticulture, landscape architecture, and design excellence.<\/p>\n\n\n\n
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The full event programme at Myplant & Garden combines exhibition, education, and innovation, offering comprehensive overview of green industry trends and business opportunities.<\/p>\n\n\n\n
Exhibition Programme:<\/strong> Core exhibition showcasing 8 key sectors including nurseries with ornamental trees, shrubs, perennials, and bedding plants; flowers with cut flowers, foliage, and potted flowering plants; decoration with Christmas decorations, artificial flowers, and home decor; landscape with landscape architecture projects, urban greening solutions, and green infrastructure; machinery with garden machinery, tools, and equipment; services including logistics, software, and marketing services for green sector; garden care with fertilizers, substrates, plant protection, and irrigation; and pots and containers with wide range of pots, planters, and vases.<\/p>\n\n\n\nConferences and Congresses:<\/strong> International Green Expo hosts high-level conferences on urban forestry, green cities, landscape architecture, nursery production innovation, flower market trends, and sustainability in horticulture. Sessions feature international landscape architects, urban planners, and researchers discussing climate adaptation through green infrastructure.<\/p>\n\n\n\nLandscape Architecture Showcases:<\/strong> Dedicated areas where leading landscape architects create show gardens and installations demonstrating latest trends in garden design, urban greening, and ecological landscaping. These live installations serve as inspiration for professionals and as portfolio pieces for designers.<\/p>\n\n\n\nBusiness Matching:<\/strong> Organized B2B meetings connecting Italian nurseries and manufacturers with international buyers from garden centres, large-scale retail, and landscape contractors, supported by Myplant & Garden Consortium and international trade promotion.<\/p>\n\n\n\nThe programme is designed for trade professionals seeking to discover new products, learn about market trends, and establish business relationships across green supply chain.<\/p>\n\n\n\n
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Myplant & Garden features comprehensive range of companies representing entire green industry, from small artisan nurseries to large international manufacturers, reflecting its position as sole trade fair supporting whole sector.<\/p>\n\n\n\n
Nurseries and Growers:<\/strong> Leading Italian and European nurseries presenting ornamental trees, shrubs, Mediterranean plants, perennials, roses, and young plants, including specialized growers for urban forestry, hedging, and flowering plants.<\/p>\n\n\n\nFlower Producers and Traders:<\/strong> Cut flower growers, importers, and distributors showcasing roses, chrysanthemums, tulips, orchids, and seasonal flowers, alongside foliage and potted flowering plants for florist and retail channels.<\/p>\n\n\n\nMachinery and Equipment Manufacturers:<\/strong> Companies presenting garden machinery including mowers, trimmers, chainsaws, hedge trimmers, as well as nursery machinery for potting, transplanting, and irrigation, and landscape machinery for soil preparation and maintenance.<\/p>\n\n\n\nDecoration and Pot Suppliers:<\/strong> Manufacturers of Christmas decorations, artificial flowers, home decor items, and extensive range of pots including terracotta, ceramic, plastic, and innovative lightweight materials, with focus on Italian design.<\/p>\n\n\n\nLandscape Architecture and Services:<\/strong> Landscape architecture studios, urban planning consultancies, green roof and green wall system providers, irrigation companies, and service providers including software for garden centre management and logistics for plant transport.<\/p>\n\n\n\nThe exhibitor base includes members of Myplant & Garden Consortium which represents companies from sector, ensuring strong representation of Italian excellence alongside international exhibitors from Netherlands, Germany, Denmark, Spain, and other horticultural nations.<\/p>\n\n\n\n
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Myplant & Garden covers agriculture and environmental sectors with focus on ornamental horticulture, urban greening, and environmental services rather than broad agriculture.<\/p>\n\n\n\n
Nursery and Floriculture Sector:<\/strong> Core sector encompassing production of ornamental plants, cut flowers, and young plants for professional market, including breeding innovation, propagation technologies, and sustainable growing practices.<\/p>\n\n\n\nLandscape and Urban Greening:<\/strong> Sector dedicated to landscape architecture, urban forestry, green infrastructure, and public green space management, addressing challenges of climate change, biodiversity, and livability of cities through green solutions.<\/p>\n\n\n\nGarden Care and Environmental Management:<\/strong> Sector covering garden care including organic fertilizers, biocontrol, integrated pest management, substrates, and soil improvers, as well as environmental services for maintenance of parks, gardens, and urban forests.<\/p>\n\n\n\nMachinery for Green Maintenance:<\/strong> Sector for machinery and tools for professional green maintenance, including electric and battery-powered equipment reducing emissions and noise in urban areas, and precision irrigation systems saving water.<\/p>\n\n\n\nDecoration and Circular Economy:<\/strong> Sector exploring sustainable decoration including recycled pots, biodegradable materials, and circular economy approaches in floriculture and nursery production.<\/p>\n\n\n\nAs AIPH-approved exhibition, Myplant & Garden contributes to global framework supporting sustainable development in ornamental horticulture, promoting environmentally responsible practices across its 8 key sectors.<\/p>\n\n\n\n
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Products, technologies, and innovations at Myplant & Garden showcase latest developments across entire green supply chain, with emphasis on sustainability, digitalization, and design.<\/p>\n\n\n\n
Live Plants and Flowers:<\/strong> Innovations in breeding including new varieties with improved disease resistance, drought tolerance, and extended flowering, alongside novel colour combinations and compact growth habits suitable for urban environments. New introductions of ornamental trees for urban forestry with tolerance to pollution and climate stress.<\/p>\n\n\n\nGarden Equipment and Machinery:<\/strong> Latest generation of battery-powered garden tools, robotic mowers, and smart irrigation systems controlled via apps, plus nursery automation including potting robots, automatic grading, and climate control systems for greenhouses.<\/p>\n\n\n\nPots and Containers:<\/strong> Innovative pots including lightweight terracotta alternatives, self-watering containers, biodegradable pots made from recycled materials, and designer pots combining aesthetics with functionality for urban balconies and interiors.<\/p>\n\n\n\nDecoration and Landscape Materials:<\/strong> Trends in Christmas decoration, artificial flowers made from recycled materials, outdoor furniture made from sustainable timber and recycled plastics, and permeable paving and green roof systems for sustainable landscape construction.<\/p>\n\n\n\nServices and Digital Technologies:<\/strong> Software for garden centre management, e-commerce platforms for plant sales, logistics solutions for live plant transport maintaining cold chain, and marketing services for green industry.<\/p>\n\n\n\nSustainability Innovations:<\/strong> Biocontrol products, organic fertilizers, peat-free substrates, water-saving technologies, and carbon footprint reduction strategies for nursery production, reflecting industry commitment to sustainable development.<\/p>\n\n\n\n\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7<\/h3>\n\n\n\n
Demonstrations and workshops are central to Myplant & Garden experience, offering hands-on learning and live inspiration for trade professionals.<\/p>\n\n\n\n
Live Garden Construction:<\/strong> Landscape architects and garden builders construct show gardens in real time during fair, demonstrating techniques for garden design, planting, stone work, and water features, allowing visitors to observe professional craftsmanship.<\/p>\n\n\n\nFloral Design Demonstrations:<\/strong> Master florists and flower designers present live demonstrations of bouquet making, wedding floral decoration, and large-scale floral installations, showcasing trends in floral art and techniques for retail florists.<\/p>\n\n\n\nMachinery Demonstrations:<\/strong> Outdoor areas host live demonstrations of garden machinery including mowers, trimmers, chainsaws, and nursery equipment such as potting machines and transplanting lines, allowing visitors to test equipment and compare performance.<\/p>\n\n\n\nWorkshops and Masterclasses:<\/strong> Hands-on workshops covering topics such as pruning techniques, integrated pest management, irrigation system installation, green roof construction, and visual merchandising for garden centres, led by experts and providing practical skills.<\/p>\n\n\n\nConference Workshops:<\/strong> Interactive workshops within conference programme where landscape architects and urban planners collaborate on design challenges for green cities, including urban forestry planning and climate adaptation strategies.<\/p>\n\n\n\nThese demonstrations and workshops facilitate knowledge exchange and market access, supporting professional development across green industry.<\/p>\n\n\n\n
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Myplant & Garden is reserved for trade professionals, with ticket policy designed to encourage pre-registration and professional qualification.<\/p>\n\n\n\n
Pre-registered Professional Ticket:<\/strong> USD 16.20
Ticket price is EUR 15.00 with preregistration on website www.myplantgarden.com. Previously EUR 15.00, equivalent to approximately USD 16.20. Provides access to all exhibition halls, conference sessions, and demonstration areas for all days of fair. Requires online pre-registration with company details, professional role, and VAT number, ensuring trade-only audience. Provides fast-track entry and access to exhibitor directory.<\/p>\n\n\n\nOn-site Ticket Without Preregistration:<\/strong> USD 19.44
Ticket price is EUR 18.00 without preregistration, previously EUR 18.00, equivalent to approximately USD 19.44. Available at venue ticket offices during fair for trade professionals who did not pre-register online. Provides same access as pre-registered ticket but may involve waiting times and requires professional verification on site.<\/p>\n\n\n\nExhibitor Pass:<\/strong> USD 0.00
Reserved for exhibiting companies and their staff, allowing access during setup, exhibition days, and dismantling, including access to exhibitor services and business lounge.<\/p>\n\n\n\nStudent and Press Accreditation:<\/strong> USD 0.00
Free accreditation for students of horticulture, landscape architecture, and related fields, as well as accredited press, upon online registration with credentials, providing access to exhibition and selected conference sessions.<\/p>\n\n\n\nAll tickets include access to 8 key sectors and are valid for entire duration of International Green Expo. Early pre-registration strongly recommended for discounted rate and to access business matching services.<\/p>\n\n\n\n
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Professional and trade visitor access to Myplant & Garden is strictly B2B, ensuring qualified audience of decision-makers from green industry.<\/p>\n\n\n\n
Admitted categories include nursery owners and growers, cut flower producers, garden centre owners and buyers, florists, landscape architects, garden designers, urban planners, municipalities and public green space managers, large-scale retail buyers for garden departments, DIY store buyers, facility managers, and importers and distributors of horticultural products.<\/p>\n\n\n\n
Registration requires company details, VAT number, and professional role verification, reflecting its position as sole trade fair supporting entire green industry. After registration, visitors receive e-ticket with QR code for entry, providing access to exhibition halls and conference programme. The fair provides business matching services through platform that allows visitors to find exhibitors by company name and product category, schedule appointments, and manage meetings.<\/p>\n\n\n\n
International buyers are supported through ICE Agency and Myplant & Garden Consortium network, with assistance for travel and accommodation, and dedicated international buyer programme including guided tours and translation services. The professional nature ensures high-quality networking and focused business discussions across nursery, flower, decoration, landscape, machinery, services, garden care, and pots sectors.<\/p>\n\n\n\n
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Myplant & Garden occupies significant exhibition area at Fiera Milano Rho, organized to showcase 8 key sectors in logical flow from production to retail and landscape application.<\/p>\n\n\n\n
Halls are dedicated to specific sectors: nurseries area with large spaces for trees and shrubs requiring high ceilings and outdoor access; flowers area with climate-controlled environment for cut flowers and potted plants; decoration and pots area with design-focused displays; landscape area with show gardens and green infrastructure installations; machinery area with indoor and outdoor spaces for equipment display and live demonstrations; services and garden care area with technical product displays.<\/p>\n\n\n\n
Floor plan includes central boulevard connecting sectors, conference rooms for international congresses, and outdoor exhibition areas for large trees, machinery demonstrations, and landscape installations. Show garden areas are located in prominent positions, allowing landscape architects to create immersive installations that serve as focal points.<\/p>\n\n\n\n
Interactive floor plan is available through official website and app, allowing visitors to find exhibitors by company name and product category, locate stands, and plan route efficiently across green industry sectors. Service areas include business centre, press office, and catering, with specialized services for live plant handling.<\/p>\n\n\n\n
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Sustainability and environmental initiatives are core to Myplant & Garden identity as AIPH-approved exhibition supporting sustainable development in ornamental horticulture.<\/p>\n\n\n\n
Green City and Urban Forestry:<\/strong> Conferences and showcases promoting urban forestry, green infrastructure, and nature-based solutions for climate adaptation, including green roofs, green walls, urban forests, and biodiversity corridors that improve livability and resilience of cities.<\/p>\n\n\n\nSustainable Nursery Production:<\/strong> Focus on peat-free substrates, biocontrol and integrated pest management reducing pesticide use, water-saving irrigation technologies, renewable energy for greenhouse heating, and circular economy approaches including recycling of pots and growing media.<\/p>\n\n\n\nBattery and Electric Machinery:<\/strong> Promotion of electric and battery-powered garden machinery reducing emissions and noise pollution in urban green maintenance, alongside robotic solutions optimizing resource use.<\/p>\n\n\n\nCircular Economy in Decoration:<\/strong> Innovations in pots made from recycled materials, biodegradable pots, and sustainable Christmas decorations, encouraging reduction of plastic and waste in green industry.<\/p>\n\n\n\nKnowledge Exchange for Sustainability:<\/strong> As Affiliate Member of AIPH, Myplant & Garden forms part of wider framework supporting global knowledge exchange on sustainable ornamental horticulture, hosting sessions on carbon footprint, life cycle assessment, and sustainable sourcing.<\/p>\n\n\n\nThe fair itself implements sustainable practices including waste sorting, energy-efficient lighting, and encouragement of public transport, reflecting commitment to environmental responsibility across 8 key sectors.<\/p>\n\n\n\n
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Trade Professionals Only:<\/strong> Myplant & Garden is reserved for trade professionals. Minors under 16 are not admitted, even if accompanied. Professional status must be proven during registration with company details and VAT number.<\/p>\n\n\n\n\u30d0\u30c3\u30b8\u30dd\u30ea\u30b7\u30fc\uff1a<\/strong> Entry badge must be worn visibly at all times. Badges are personal and cannot be transferred. Online pre-registration and valid ID required for badge collection.<\/p>\n\n\n\nLive Plant Handling:<\/strong> Visitors are asked not to damage live plant displays. Handling of plants and machinery demonstrations must follow staff instructions and safety signage.<\/p>\n\n\n\n\u5199\u771f\u64ae\u5f71:<\/strong> Personal photography allowed, but professional photography and filming of specific products may require exhibitor permission due to breeders’ rights and commercial confidentiality. Drones prohibited inside venue.<\/p>\n\n\n\nSafety Regulations:<\/strong> Machinery demonstrations require compliance with safety regulations, including safety barriers and protective equipment. Visitors must follow staff instructions in demonstration areas.<\/p>\n\n\n\nCompliance:<\/strong> Organization reserves right to deny entry or remove visitors who do not comply with regulations or who disrupt professional business environment. All events subject to programme changes agreed with exhibitors and consortium.<\/p>\n\n\n\n\u884c\u304d\u65b9<\/h3>\n\n\n\n
Myplant & Garden takes place at Fiera Milano Rho, Strada Statale Sempione 28, 20017 Rho, Milan, easily reachable from Milan city centre, airports, and major highways.<\/p>\n\n\n\n
By metro, Red Line M1 directly serves Fiera Milano Rho station, Rho Fiera Milano stop, with journey from central Milan approximately 25 minutes. Station is connected to fair entrances via covered walkways, providing convenient access for visitors carrying catalogs and samples.<\/p>\n\n\n\n
By train, Milano Centrale and Milano Porta Garibaldi stations offer high-speed connections, with metro connection to Rho. By car, venue is connected to A4 Turin-Venice and A8\/A9 motorways with dedicated exits for Fiera Milano and extensive parking.<\/p>\n\n\n\n
By plane, Milan Malpensa, Linate, and Bergamo airports are connected via shuttle and train services to central Milan and then metro to Rho. Detailed travel information is available on official website https:\/\/myplantgarden.com\/.<\/p>\n\n\n\n
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\u516c\u5171\u4ea4\u901a\u6a5f\u95a2\uff1a<\/strong> Most efficient way to reach Fiera Milano Rho is via Milan Metro Line M1 Red Line to Rho Fiera Milano station, directly connected to fair entrances. During fair days, metro frequency is increased. Urban bus services connect Rho town and surrounding areas to fairgrounds. Trenord regional trains also stop at Rho Fiera station. Given large volume of plants and products, exhibitors use dedicated freight entrances while visitors use public entrances.<\/p>\n\n\n\n\u99d0\u8eca\u5834:<\/strong> Fiera Milano Rho offers extensive parking facilities with over 10,000 spaces across multiple lots, with both covered and open-air options. Parking fees are approximately USD 16.30 to USD 21.70 per day depending on lot and duration, with online pre-booking available at discounted rates. Reserved parking for exhibitors, disabled visitors, and VIP guests located near entrances. Electric vehicle charging stations and shuttle carts within parking areas are available. For trade visitors, public transport recommended due to potential traffic during setup of large trees and machinery.<\/p>\n\n\n\nTaxi stands and ride-sharing pickup points are located at East and West gates. For sustainable travel, bicycle parking and bike-sharing stations are available near metro station.<\/p>\n\n\n\n
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Milan offers extensive accommodation options for all budgets, with special rates negotiated for fair participants through official hospitality partners.<\/p>\n\n\n\n
Rho and Pero Area:<\/strong> Business hotels within 1 to 3 kilometers of Fiera Milano Rho, ideal for exhibitors and visitors seeking proximity to venue and early access for setup of live plants.<\/p>\n\n\n\nMilan City Centre, Brera, and Navigli District:<\/strong> Luxury, boutique, and mid-range hotels in central Milan, close to design districts and metro line to fair, preferred by international buyers and landscape architects combining fair visits with city meetings and design inspiration.<\/p>\n\n\n\nPortello and Fiera District:<\/strong> Hotels near Fiera Milano City and MiCo, with easy metro access to Rho, offering good value and efficient commuting.<\/p>\n\n\n\nAirport Areas:<\/strong> Hotels near Malpensa, Linate, and Bergamo airports for visitors with early or late flights or those traveling from outside Italy.<\/p>\n\n\n\nEarly booking strongly recommended due to concurrent events in Milan and high demand from green industry professionals. Official website provides hotel booking platform with guaranteed allotments.<\/p>\n\n\n\n
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Fiera Milano Rho is fully accessible to visitors with reduced mobility, with step-free access at all entrances, wide aisles, elevators, accessible restrooms, and reserved parking spaces close to gates. Wheelchairs available on request at first aid points and reception desks.<\/p>\n\n\n\n
Fiera Milano has Mobility Centre with services, aids, and routes equipped for people with disabilities, including accessible shuttle services within fairgrounds and assistance from staff. Guide dogs permitted. Hearing assistance systems available in conference rooms upon request.<\/p>\n\n\n\n
Given live plant displays and machinery areas, some areas may have uneven surfaces or irrigation hoses, so visitors with mobility challenges are advised to follow accessible routes indicated on floor plan. For specific accessibility requirements or assistance during visit, contact Tel. (+39) 02 6889080 or info@myplantgarden.com in advance to arrange support.<\/p>\n\n\n\n
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Recent editions of Myplant & Garden have marked record-breaking participation and international reach, confirming its position as sole trade fair supporting entire green industry in Italy.<\/p>\n\n\n\n
The 10th edition celebrated milestone with international reach and sector confidence, attracting extensive exhibitor participation across 8 key sectors and thousands of trade professionals from Italy and abroad. Highlights included large-scale landscape installations by renowned landscape architects, extensive nursery displays featuring new varieties for urban forestry, and machinery demonstrations showcasing battery-powered and robotic solutions.<\/p>\n\n\n\n
The fair hosted high-level conferences on green cities and climate adaptation, with participation of international experts and AIPH Secretary General commenting on how well-structured national exhibition contributes meaningfully to international horticultural exchange. The event demonstrated sector resilience and innovation, with strong focus on sustainability and circular economy.<\/p>\n\n\n\n
Previous edition also saw announcement of new dates for 11th edition agreed with exhibitors and Myplant & Garden Consortium, reflecting collaborative approach with industry. International calendar expansion with Myplant & Garden Middle East in Dubai further highlighted global confidence in brand.<\/p>\n\n\n\n
Visitor feedback praised comprehensive coverage of green supply chain, quality of live plant displays, and opportunities for business matching and knowledge exchange, reinforcing role as leading professional show of floriculture, garden and landscape.<\/p>\n\n\n\n
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Official tickets and registration for Myplant & Garden 2027 are managed exclusively through official website https:\/\/myplantgarden.com\/ and official ticketing platform. Trade professionals can register online with preregistration to obtain discounted ticket price of EUR 15.00, equivalent to USD 16.20, providing QR code for fast-track entry to all halls.<\/p>\n\n\n\n
On-site tickets without preregistration are available at venue ticket offices at price of EUR 18.00, equivalent to USD 19.44, for trade professionals who did not pre-register online. Exhibitor passes are managed through exhibitor portal, and student and press accreditation requires prior application through organizer with credentials.<\/p>\n\n\n\n
Beware of unofficial ticket sellers and third-party platforms claiming to sell Myplant & Garden tickets at inflated prices. All official information including ticket prices, opening hours, exhibitor list, floor plan, and conference programme is available only on official website. For assistance, contact Tel. (+39) 02 6889080 or info@myplantgarden.com, or press contact Ferdinando Crespi. Early pre-registration strongly recommended for discounted rate and access to business matching services.<\/p>","protected":false},"author":3,"featured_media":12346,"comment_status":"open","ping_status":"closed","template":"","meta":[],"listing_category":[],"event_category":[306],"service_category":[],"rental_category":[],"classifieds_category":[],"listing_feature":[],"region":[],"city":[319],"class_list":["post-12341","listing","type-listing","status-publish","has-post-thumbnail","hentry","event_category-trade-shows-expos","city-milan"],"yoast_head":"\n
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