Festival Internazionale del Folklore Terranostra 2027 will bring international music, dance, costumes and popular traditions to Apiro in the Marche region. Organized by the Municipality of Apiro together with the cultural and folkloric association Urbanitas, the festival is one of Italy’s long-running international folklore events and focuses on cultural exchange between participating countries.
The festival traditionally welcomes international folklore groups alongside the local Urbanitas ensemble. Performances are combined with village celebrations, artisan activities, food, exhibitions, children’s activities, wine experiences and opportunities for visitors to encounter different cultural traditions in the historic town.
The 2027 programme has not yet been announced, but visitors can expect the established Terranostra format of evening folklore performances, a major Gala del Folclore, a Festa Paesana, cultural exhibitions and a concluding celebration.
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Août 2027 (dates à déterminer)
The official 2027 calendar has not yet been published. Terranostra traditionally takes place during August and has developed around a week-long programme of international performances and cultural activities.
Terranostra uses several locations around Apiro, allowing the festival to combine staged performances with activities throughout the historic centre.
The official festival map identifies the principal locations used by Terranostra around Apiro.
The 2027 programme is expected to combine international folklore performances with cultural, artistic and community activities.
Les éléments typiques du programme incluent :
The latest official programme demonstrates the festival’s broad cultural format, extending beyond stage performances into food, art, children’s activities and community celebrations.
The central attraction is the presentation of traditional dances, music and costumes from different parts of the world. Each invited group brings a repertoire connected with its own cultural heritage, allowing audiences to compare different forms of folk expression during the festival.
The local Group Folcloristico Urbanitas represents Apiro and provides an Italian cultural connection alongside the international guests. The group has been closely associated with the festival since its development as an international folklore event.
Recent editions have featured groups from countries and territories including Argentina, Colombia, France, Easter Island, Serbia and Ukraine, while earlier editions have welcomed performers from many other parts of the world. The 2027 international participants will be confirmed by the organizers.
Terranostra’s history is closely connected with Apiro’s local folklore tradition. The town had already developed a folklore tradition around its Festa della Polenta before the international festival was established, with the local Urbanitas group playing an important role.
The first International Folklore Festival was established in 1970, when international groups began performing alongside Italian folklore groups. The event was subsequently associated with the August celebration period and developed into a major international meeting of traditional cultures.
Apiro itself provides an important heritage setting, with a historic centre, fortified walls, historic buildings and a hilltop location overlooking the surrounding Marche landscape.
The detailed 2027 schedule will be published by the organizers closer to the festival. Based on the established programme, visitors can expect a sequence of activities structured around the following experiences:
The latest official programme follows this general structure while adapting the participating countries and additional entertainment from one edition to another.
La structure des tickets pour 2027 n’a pas encore été annoncée.
Terranostra combines free public activities with ticketed performances. Outdoor village activities, markets, exhibitions and some community events can be accessible without a performance ticket, while the main Gala del Folclore may require admission because it takes place inside a controlled-capacity performance area.
No reliable official previous-edition ticket price is currently published on the festival website, so no unverified dollar price is included. The latest Gala had a capacity of 2,000 seats, with 1,980 tickets reported as sold, demonstrating the importance of checking availability when ticket sales open.
Terranostra is primarily an immersive cultural festival rather than a guided-tour programme. Visitors can experience different traditions directly through performances, village activities, artisan displays, food experiences and interaction with the visiting groups.
The Festa Paesana is particularly suitable for cultural discovery because international groups perform and interact with visitors around the historic centre while traditional foods from the participating countries can form part of the experience.
Wine experiences have also formed part of the programme, including guided tastings organized with AIS Jesi and Castelli and presentations connecting Marche wines with international wine traditions.
The Opening Ceremony formally introduces the festival and its participating groups through music, dance and traditional costumes. It establishes the central theme of Terranostra as an encounter between cultures and communities.
The Gala del Folclore is the principal celebratory performance, bringing the international groups and Urbanitas together for a large-scale presentation of their most representative traditions.
The concluding celebration traditionally includes a religious service accompanied by visiting musicians and singers, a procession through Apiro and a final farewell where groups and local authorities exchange symbolic gifts.
Visitors should follow the instructions of festival staff, venue personnel and local authorities throughout the event.
Any specific rules for the 2027 edition will be communicated by the organizers with the final programme and ticket information.
Apiro is a hill town in the Province of Macerata, Marche, positioned between the valleys of the Esino and Musone. The town is approximately 25 kilometres from Jesi and about 45 kilometres from both Fabriano and Macerata, while Ancona is approximately 63 kilometres away.
By car, visitors can approach Apiro through the regional road network and continue toward the historic centre and festival locations. Driving is particularly convenient for visitors staying in rural accommodation around Apiro or combining Terranostra with a wider Marche itinerary.
For international visitors, Ancona provides the nearest major regional airport option, while larger airports elsewhere in central Italy can also be used depending on the wider itinerary.
Apiro is connected to nearby towns by local road and public transport services, although connections are less frequent than in larger Marche cities.
Visitors travelling by rail can use larger nearby centres such as Jesi, Fabriano or Macerata and continue toward Apiro by local transport or taxi. The official festival information identifies Jesi, Fabriano, Macerata and Ancona as important nearby centres.
During major evening performances and village celebrations, visitors arriving by car should follow temporary parking arrangements and local traffic signs. The historic centre can become busy during the main celebrations, so arriving early is advisable.
Visitors can stay in Apiro or use nearby towns and countryside accommodation as a base.
The festival’s official local information lists hotels, restaurants, B&Bs and accommodation options around Apiro and nearby Cingoli.
Food is an important part of Terranostra’s multicultural atmosphere. The Art&Terra market combines artisan products, enogastronomy, street food and a dedicated food stand, while the Festa Paesana gives visitors opportunities to taste specialties associated with the international guest groups.
The festival also connects international culinary traditions with Marche food and wine. Guided tastings have included local Verdicchio and other regional grape varieties alongside cultural presentations.
Visitors can also explore Apiro’s local restaurants and traditional food establishments, including restaurants, pizzerias, bars and other food venues listed by the festival’s official tourism information.
Accessibility varies by venue because Terranostra uses outdoor performance areas, historic streets, public squares and older buildings.
The main open-air performance area and Piazza Baldini provide public spaces for large gatherings, while the historic centre can contain uneven surfaces and pedestrian areas. Visitors with mobility requirements should check individual venue arrangements before attending.
For specific accessibility questions, visitors can contact the festival directly at terranostra@festivalterranostra.net or by telephone at +39 0733 613048.
Gala del Folclore: See the principal international groups together in one large performance and experience a broad selection of traditional music, dance and costumes.
Festa Paesana: Experience the festival outside the stage environment, with performances, food and cultural encounters spreading through the historic centre.
Art&Terra: Browse artisan products, food, street-food offerings and family activities in a multicultural festival environment.
Terranostra in Gioco: Families can introduce children to international cultures through games and activities involving the visiting folklore groups.
Wine experiences: Join guided tastings that connect Marche wines with the cultural theme of Terranostra.
Closing celebration: Experience the final parade, traditional music, farewell performances and exchange of symbolic gifts between the participating groups.
The latest completed edition featured international groups from Argentina, Colombia, France, Easter Island, Serbia and Ukraine, alongside the local Urbanitas group. The programme included individual international performances, the Festa Paesana, Art&Terra, children’s activities, wine tastings, exhibitions and the Gala del Folclore.
The Gala attracted 1,980 ticket holders from a capacity of 2,000, according to reporting after the festival. The event brought all the participating international groups together with Urbanitas and concluded with fireworks.
The festival also used the historic centre for the Festa Paesana, allowing visitors to encounter the international groups in a less formal setting while enjoying traditional foods, music and cultural activities.
Official 2027 ticket information has not yet been released.
The festival website provides the official programme, participating groups, festival map and contact information when each edition is announced. Visitors should use the official Terranostra channels for the 2027 Gala ticket release and any admission requirements.
For official enquiries, contact terranostra@festivalterranostra.net or +39 0733 613048. The festival office is listed at Piazza Baldini 1, 62021 Apiro, Macerata, Italy.
The core objective of the gathering is to preserve, celebrate, and transmit endangered global folk traditions, ancient music, and traditional dance forms to modern audiences. It creates a unified platform where international delegations can share their unique ancestral heritage through artistic expression and foster cross-cultural understanding. Furthermore, it strengthens global peace by connecting diverse communities through the universal language of art and storytelling.
Delegations spend many months researching regional history, traditional textile patterns, and authentic musical arrangements to ensure their presentations are historically accurate and culturally respectful. They rehearse intricate choreography, vocal polyphony, and acoustic instrumentation to deliver breathtaking stage spectacles that accurately represent their homeland. Many groups also collaborate with cultural historians and museums to authenticate their handmade ceremonial costumes and ritual props.
The festival features a dedicated children's activity zone packed with intercultural games, storytelling tents, and hands-on crafting workshops designed for younger audiences. Children from various global backgrounds can interact effortlessly through play, traditional toy-making, and collaborative art projects that transcend language barriers. These engaging programs nurture early global curiosity, creativity, and a deep appreciation for international diversity in a safe environment.
Attendees can explore vibrant street food markets offering authentic regional recipes prepared by local food artisans using traditional, generational culinary techniques. Expert agricultural producers host specialized masterclasses focusing on local olive oils, rustic artisan baking, and regional wine selections. These culinary showcases emphasize farm-to-table sustainability, highlighting the rich agricultural bounty of the surrounding Italian countryside.
The event utilizes an open village hospitality model where local residents welcome international artists into public spaces, historic squares, and neighborhood gatherings. Many local families volunteer as homestay hosts, establishing profound personal connections and lifelong cross-cultural friendships with visiting performers. Additionally, multilingual volunteer guides and community-led welcome feasts ensure every guest feels entirely embraced by the local culture.
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