MAPIC Italy 2027 – Milan, Italy

• 26 mai 2027
  Date de l'événement :
• 27 mai 2027
  Fin de l'événement :

What to expect

MAPIC Italy is a premier event that brings together the entire Italian retail property community in one dynamic setting at Fiera Milano, Rho, Italy. It is the 10th edition and is recognized as the Italian retail and real estate business event and the trade fair for retail real estate and location development, professional visitors only. The event provides a meeting place for retailers, developers, investors, and other organizations involved in retail destinations.

Visitors can expect a focused B2B platform that brings together retail, real estate, and commercial property professionals. Conference discussions address developments affecting retail property, while the event also supports networking, meetings, and business opportunities between participants from retail and real estate sectors. MAPIC Italy brings together retail, real estate, and commercial property professionals with emphasis on Italian market but with international exhibitors and investors.

Mapic wants to be captivating for consumers, responding to their needs, offering them new perspectives that respond to new consumer behaviors, offering a mix of products and services that increasingly focus on responsible, attentive and innovative retail. The event showcases trends in shopping centres, high streets, travel retail, and mixed-use developments, with focus on sustainability, digitalization, and new consumer behaviors.

The show is organized by RX France with Show Director Francesco Pupillo for MAPIC Markets, ensuring continuity with international MAPIC brand while tailoring content to Italian retail property market. The event is premier gathering for entire Italian retail property community.

Dates des événements

26-27 May 2027
Rho Fiera Milano, Strada Statale Sempione, 28, 20017 Rho MI, Italy. All official opening hours, conference schedules, and session timings will be published on https://www.mapic-italy.it/en-gb.html. For information contact +33 1 47 56 50 00.

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Lieu et site d’exposition

MAPIC Italy takes place at Rho Fiera Milano, Strada Statale Sempione, 28, 20017 Rho MI, Italy, at Fiera Milano exhibition centre. Fiera Milano Rho is the largest and most modern exhibition centre in Italy, offering climate-controlled pavilions, advanced logistics, and comprehensive services for professional trade fairs. The venue is located just minutes from Milan city centre and is easily accessible by metro and motorway.

The exhibition site is configured as dynamic setting for retail property community, with dedicated zones for exhibitors by activity. List of stands includes exhibitors organized by activity zone including Real Estate Services, Property Developer / Owners / Managers, Real Estate suppliers and Service providers, Associations and Academics, Sustainability and solution providers in Sustainability hub, and Leisure Operators. Floor plan offers strategically placed exhibition spaces designed to maximize visibility and optimize networking opportunities, with dedicated areas for product showcases, B2B meetings, and industry sectors like retail real estate and location development.

The venue provides facilities for meetings, conferences, and networking, with business centre, conference rooms, and catering areas. The layout ensures smooth visitor flow and enhances interactions with key decision-makers from retail, real estate, and investment sectors.

Programme complet de l’événement

The full event programme at MAPIC Italy integrates exhibition, conferences, and business meetings, addressing future of retail and retail property.

Exhibition Programme: Core exhibition featuring list of stands with 32 to 75 exhibitors plus sponsors and tables, including confirmed exhibitors such as BNP Paribas, Svicom, Pradera, Savills, CBRE, Eurocommercial Properties, IGD SIIQ, Klepierre, Carmila, Cushman & Wakefield, Multi, Nhood, Grandi Stazione, and many others. Exhibition organized by activity including Real Estate Services, Property Developers, and Sustainability hub.

Conference Programme: Conference discussions address developments affecting retail property, while event also supports networking, meetings, and business opportunities. Programme includes keynotes on commercial real estate market, responsible and innovative retail, new consumer behaviors, and future of retail destinations.

Sustainability Hub: Dedicated Sustainability hub featuring sustainability and solution providers such as Electrip Italy, showcasing solutions for sustainable retail destinations including EV charging, energy efficiency, and circular economy.

Business Meetings Programme: Personalized B2B meetings tailored to projects and requirements, connecting retailers seeking expansion with developers, investors, and property managers.

The programme is designed for professional visitors only, ensuring qualified audience of decision-makers from retail and real estate.

Intervenants principaux et conférenciers principaux

Key speakers and keynote speakers at MAPIC Italy include leaders from retail real estate, retail brands, investment, and property services.

Show Director and Organizers: Francesco Pupillo, Show Director MAPIC Markets, provides opening and insights on commercial real estate market and future of retail, stating that commercial real estate market and retail evolution require collaboration between retail and property stakeholders.

Real Estate Services Leaders: Senior executives from BNP Paribas Real Estate Advisory Italy, CBRE, Cushman & Wakefield, Savills, Dils, and other leading advisors discussing market trends, investment outlook, and location development strategies for Italian retail property.

Property Developers and Owners: Leaders from Carmila Italia, Eurocommercial Properties, IGD SIIQ, Klepierre, Pradera, Nhood, Grandi Stazione Retail, Multi, and Svicom presenting development pipeline, asset management strategies, and repositioning of shopping centres and high streets.

Retailers and Leisure Operators: Representatives from retail brands and leisure operators such as Anytime Fitness Italy and other expanding retailers discussing expansion plans in Italy, omnichannel strategies, and requirements for retail destinations that are captivating for consumers.

Sustainability and Innovation Experts: Experts from sustainability and solution providers discussing responsible, attentive and innovative retail, including energy solutions, mobility, and digital innovation for retail property.

Speakers contribute to conference discussions that address developments affecting retail property and offer new perspectives responding to new consumer behaviors.

Sessions de conférence et pistes

Conference sessions and tracks at MAPIC Italy are organized around key themes driving Italian retail property market, offering meeting place for retailers, developers, investors, and other organizations.

Commercial Real Estate Market Track: Sessions on commercial real estate market outlook, investment trends, and financing, with insights from BNP Paribas, CBRE, Savills, and other advisors on Italian retail property community.

Retail Destinations and Development Track: Track focusing on development and management of retail destinations including shopping centres, retail parks, high streets, travel retail, and mixed-use projects, with case studies from Eurocommercial, IGD SIIQ, Carmila, and Grandi Stazione.

Responsible and Innovative Retail Track: Track exploring how Mapic wants to be captivating for consumers, responding to their needs, offering new perspectives that respond to new consumer behaviors, offering mix of products and services that increasingly focus on responsible, attentive and innovative retail, including sustainability and digitalization.

Leasing and Location Development Track: Sessions on leasing strategies, location development, and tenant mix optimization, with participation of CNCC – Consiglio Nazionale dei Centri Commerciali, Confimprese, and other associations and academics.

Sustainability Hub Track: Dedicated track in Sustainability hub featuring sustainability and solution providers such as Electrip Italy discussing EV charging infrastructure, energy management, and sustainable operations for retail destinations.

All tracks support networking, meetings, and business opportunities between participants from retail and real estate.

Horaires et planning des séances

Session times and schedule at MAPIC Italy are structured across two days at Fiera Milano Rho, with exhibition and conference activities running in parallel.

Exhibition Opening Hours: Exhibition with list of stands from 32 to 75 exhibitors plus tables and sponsors opens in morning and closes in late afternoon, with dedicated time for B2B meetings. Full daily schedule with opening and closing times published on official website https://www.mapic-italy.it/en-gb.html closer to event.

Conference Sessions: Conference discussions address developments affecting retail property throughout day in dedicated conference areas, with morning sessions focusing on market outlook and keynote addresses by Show Director and industry leaders, and afternoon sessions dedicated to sector-specific tracks including sustainability and leasing.

Business Meetings: Dedicated time slots for personalized B2B meetings between retailers, developers, investors, and property service providers, facilitated through official platform, with business lounge open throughout day.

Événements de réseautage : Networking breakfast, lunch, and cocktail events providing opportunities for entire Italian retail property community to connect in dynamic setting.

Detailed programme with session times, speaker lineup, and exhibitor list available via official website and app, with registration required for professional visitors only.

Types de billets et immatriculation

MAPIC Italy is professional visitors only trade fair for retail real estate and location development, with registration managed through official website.

Standard Visitor Pass – Professional: USD 650.00
Standard pass for professional visitors from retail, real estate, and commercial property sectors, previously priced around EUR 600.00, equivalent to approximately USD 650.00, providing access to exhibition with list of stands, conference sessions, and networking areas for both days. Requires professional verification as retailer, developer, investor, property owner, or real estate service provider. Provides access to sustainability hub and business meeting scheduling.

Retailer Pass – Complimentary to Paid: USD 0.00 to USD 320.00
Special conditions for retailers and leisure operators expanding in Italy, with complimentary passes for qualified retailers upon verification and discounted passes around EUR 295.00, equivalent to approximately USD 320.00, for additional delegates. Provides access to exhibition and dedicated retailer networking programme, connecting retailers with developers and property owners.

Exhibitor Pass: USD 0.00
Reserved for exhibiting companies and their staff, including confirmed exhibitors such as BNP Paribas Real Estate Advisory Italy, Carmila Italia, CBRE, Cushman & Wakefield, Savills, and others, allowing access during setup, exhibition days, and dismantling, including access to exhibitor services and B2B meeting tables.

Premium Pass – Full Access: USD 1,080.00
Premium pass previously priced around EUR 1,000.00, equivalent to approximately USD 1,080.00, including full access to exhibition, all conference sessions, exclusive networking events, and access to MAPIC digital platform for meeting scheduling and exhibitor contact.

All passes require registration through official website https://www.mapic-italy.it/en-gb.html with professional verification, as event is professional visitors only.

Dates limites d’inscription

Registration deadlines for MAPIC Italy are managed through official website to ensure qualified audience and efficient organization.

Online Pre-Registration for Visitors: Early online registration opens several months before event, with early bird rates available until approximately one month before event. Deadline for online registration typically set a few days before opening to allow verification of professional status and issuance of QR code for entry.

Exhibitor Space Booking: Exhibitor registration and stand booking opens well in advance, with list of stands growing from 32 exhibitors to 71 exhibitors plus sponsors and tables as event approaches. Deadlines for inclusion in official catalogue and promotional materials set by organizer RX France.

Retailer Accreditation: Retailer pass applications with complimentary conditions require advance verification, with deadline for retailer accreditation approximately two weeks before event to allow scheduling of business meetings with developers.

Press Accreditation: Press accreditation deadline set approximately one week before event, requiring proof of publication and professional press credentials.

For specific deadlines, contact +33 1 47 56 50 00 or visit official website, as dates may vary by edition. Early registration recommended for access to business matching services.

Liste des exposants & principales entreprises

Exhibitor list at MAPIC Italy includes 32 to 75 exhibitors plus sponsors and tables, representing premier event that brings together entire Italian retail property community.

Real Estate Services: Confirmed exhibitors include BNP Paribas Real Estate Advisory Italy, CBRE, Cushman & Wakefield, Savills, Dils, Affilya, Agat, BiancoArancio, and other leading advisors providing services for retail real estate and location development.

Property Developers / Owners / Managers: Major developers and owners including Carmila Italia, Arcus Real Estate, Eurocommercial Properties, IGD SIIQ, Klepierre, Pradera, Multi, Nhood, Grandi Stazione Retail, Svicom, ECE Projektmanagement Italia, and Grandi Stazione, showcasing portfolio of shopping centres, retail parks, and mixed-use developments.

Associations and Academics: Exhibitors including CNCC – Consiglio Nazionale dei Centri Commerciali, Confimprese, and other associations representing retail and shopping centre industry, providing market data and networking.

Sustainability and Solution Providers: Sustainability hub featuring providers such as Electrip Italy offering EV charging and energy solutions for retail destinations, reflecting focus on responsible and innovative retail.

Leisure Operators and Retailers: Leisure operators such as Anytime Fitness Italy and other retail brands seeking expansion, alongside real estate suppliers and service providers.

Confirmed exhibitors at event are BNP Paribas, Svicom, Pradera, Savills, CBRE, Eurocommercial Properties, IGD SIIQ, among others, showcasing future of retail destinations that are captivating for consumers.

Salles d’exposition et plan d’étage

MAPIC Italy takes place at Rho Fiera Milano, with exhibition halls organized by activity zone to facilitate navigation for retail property community.

Exhibition Zones: Floor plan organized by activity including Real Estate Services zone, Property Developer / Owners / Managers zone, Real Estate suppliers and Service providers zone, Associations and Academics zone, Sustainability hub for sustainability and solution providers, and Leisure Operators zone, ensuring smooth visitor flow and enhancing interactions.

List of Stands: List of stands includes 32 exhibitors in early editions growing to 71 exhibitors plus 4 sponsors and 14 tables in recent editions, with stands strategically placed to maximize visibility and optimize networking opportunities.

Conference Areas: Dedicated conference areas within exhibition halls hosting conference discussions that address developments affecting retail property, with seating for keynotes and panel discussions.

Business Meeting Tables: Dedicated tables for personalized B2B meetings between retailers, developers, and investors, designed to support networking, meetings, and business opportunities between participants from retail and real estate.

Sustainability Hub: Special area for sustainability and solution providers, featuring Electrip Italy and other innovators presenting solutions for sustainable retail destinations.

Interactive floor plan available through official website, allowing visitors to locate exhibitors by company name and activity, plan route, and schedule meetings efficiently in dynamic setting.

Réseautage et réunions d’affaires

Networking and business meetings at MAPIC Italy are central to its role as premier event that brings together entire Italian retail property community in one dynamic setting.

B2B Meeting Platform: Official platform allows pre-registered professional visitors to create profiles, search exhibitors by activity and zone, request meetings, and manage agenda before event, ensuring efficient scheduling between retailers, developers, investors, and property service providers.

Entire Community Gathering: Event provides meeting place for retailers, developers, investors, and other organizations involved in retail destinations, with conference discussions addressing developments affecting retail property and supporting networking, meetings, and business opportunities.

Sustainability Hub Networking: Sustainability hub provides networking around responsible and innovative retail solutions, connecting property owners with solution providers for EV charging, energy efficiency, and sustainable operations.

Association Networking: Presence of CNCC and Confimprese facilitates networking among shopping centre industry and retail brands, with dedicated sessions for association members.

International Networking: Although focused on Italian market, event attracts international exhibitors including Klepierre, Pradera, and Eurocommercial, providing cross-border investment and development opportunities.

Networking aims to create captivating retail destinations responding to new consumer behaviors, offering mix of products and services focusing on responsible, attentive and innovative retail.

Secteurs industriels et points forts

Industry sectors and highlights at MAPIC Italy cover complete retail real estate value chain, from development to management to retail expansion.

Retail Real Estate and Location Development: Core trade fair for retail real estate and location development, covering shopping centres, retail parks, high streets, travel retail, and mixed-use developments, with focus on Italian market.

Property Development and Management: Sector for property developers, owners, and managers including Carmila Italia, IGD SIIQ, Eurocommercial, and Grandi Stazione, showcasing development pipeline and asset management strategies.

Real Estate Services: Sector for real estate services including advisory, brokerage, valuation, and property management by BNP Paribas Real Estate Advisory Italy, CBRE, Cushman & Wakefield, Savills, Dils, and others.

Retail and Leisure Operators: Sector for retailers and leisure operators seeking expansion in Italy, including fashion, food and beverage, and leisure brands such as Anytime Fitness Italy, looking for locations in retail destinations.

Sustainability and Innovation: Highlight sector in Sustainability hub featuring sustainability and solution providers such as Electrip Italy, focusing on responsible, attentive and innovative retail that is captivating for consumers and responds to new consumer behaviors.

Highlights include 10th edition, premier event status, entire Italian retail property community gathering, and focus on future of retail destinations.

Règles de l’événement et informations visiteurs

Professional Visitors Only: MAPIC Italy is trade fair for retail real estate and location development, professional visitors only. Entrance reserved for professionals from retail, real estate, and commercial property sectors including retailers, developers, investors, property owners, and real estate service providers. Professional status must be proven during registration. Minors under 16 not admitted.

Badge Policy: Entry badge must be worn visibly at all times. Badges are personal and cannot be transferred. Online pre-registration and valid ID required for badge collection at Rho Fiera Milano entrances.

Business Conduct: Visitors must respect exhibitors and fellow professionals, following staff instructions and respecting meeting schedules. Fair promotes professional business environment for entire Italian retail property community.

Photographie : Personal photography allowed in exhibition areas, but filming of specific projects may require exhibitor permission due to commercial confidentiality. Drones prohibited inside exhibition centre.

Compliance: Organization by RX France reserves right to deny entry or remove visitors who do not comply with professional trade-only rules or who disrupt business environment. All events subject to programme changes.

Comment y arriver

MAPIC Italy takes place at Rho Fiera Milano, Strada Statale Sempione, 28, 20017 Rho MI, Italy, easily reachable from Milan city centre, airports, and motorways.

By metro, Red Line M1 directly serves Fiera Milano Rho station, Rho Fiera Milano stop, with journey from central Milan approximately 25 minutes. Station connected to fair entrances via covered walkways, providing convenient access for visitors carrying catalogs and samples.

By train, Milano Centrale and Milano Porta Garibaldi stations offer high-speed connections, with metro connection to Rho. By car, venue connected to A4 Turin-Venice and A8/A9 motorways with dedicated exits for Fiera Milano and extensive parking.

By plane, Milan Malpensa, Linate, and Bergamo airports connected via shuttle and train services to central Milan and then metro to Rho.

Detailed travel information available on official website https://www.mapic-italy.it/en-gb.html.

Transports en commun et stationnement

Public Transport: Most efficient way to reach Fiera Milano Rho is via Milan Metro Line M1 Red Line to Rho Fiera Milano station, directly connected to fair entrances. During fair days, metro frequency is increased. Urban bus services connect Rho town and surrounding areas to fairgrounds. Trenord regional trains also stop at Rho Fiera station. Given professional visitor profile, metro recommended over driving.

Stationnement : Fiera Milano Rho offers extensive parking facilities with over 10,000 spaces across multiple lots, with both covered and open-air options. Parking fees are approximately USD 16.30 to USD 21.70 per day depending on lot and duration, with online pre-booking available at discounted rates. Reserved parking for exhibitors, disabled visitors, and VIP guests located near entrances. Electric vehicle charging stations and shuttle carts within parking areas available. For trade visitors, public transport recommended due to potential traffic during setup.

Taxi stands and ride-sharing pickup points located at East and West gates. For sustainable travel, bicycle parking and bike-sharing stations available near metro station.

Zones d’hébergement

Milan offers extensive accommodation options for all budgets, with special rates negotiated for fair participants through official hospitality partners.

Rho and Pero Area: Business hotels within 1 to 3 kilometers of Fiera Milano Rho, ideal for exhibitors and visitors seeking proximity to venue and early access.

Milan City Centre, Brera, and Navigli District: Luxury, boutique, and mid-range hotels in central Milan, close to design districts and metro line to fair, preferred by international buyers and investors combining fair visits with city meetings.

Portello and Fiera District: Hotels near Fiera Milano City and MiCo, with easy metro access to Rho, offering good value and efficient commuting.

Airport Areas: Hotels near Malpensa, Linate, and Bergamo airports for visitors with early or late flights.

Early booking strongly recommended due to concurrent events in Milan and high demand from retail property community. Official website provides hotel booking platform.

Faits marquants de l’année précédente

Previous editions of MAPIC Italy have confirmed role as premier event that brings together entire Italian retail property community in one dynamic setting at Fiera Milano Rho.

Recent editions featured list of stands growing from 32 exhibitors to 71 exhibitors plus 4 sponsors and 14 tables, with confirmed exhibitors including BNP Paribas, Svicom, Pradera, Savills, CBRE, Eurocommercial Properties, IGD SIIQ, Klepierre, Carmila, Cushman & Wakefield, Multi, Nhood, Grandi Stazione. Exhibition organized by activity zone including Real Estate Services, Property Developers, and Sustainability hub with Electrip Italy.

Conference discussions addressed developments affecting retail property, with focus on Mapic wanting to be captivating for consumers, responding to their needs, offering new perspectives that respond to new consumer behaviors, offering mix of products and services that increasingly focus on responsible, attentive and innovative retail. Show Director Francesco Pupillo highlighted commercial real estate market evolution.

Event provided meeting place for retailers, developers, investors, and other organizations involved in retail destinations, supporting networking, meetings, and business opportunities between participants from retail and real estate, reinforcing position as 10th edition premier gathering.

Inscription officielle et billets

Official registration and tickets for MAPIC Italy 2027 are managed exclusively through official website https://www.mapic-italy.it/en-gb.html and official registration platform by RX France. Professional visitor passes previously around EUR 600, equivalent to USD 650.00, providing access to exhibition and conferences for both days, with premium pass around EUR 1,000, equivalent to USD 1,080.00, including exclusive networking events and digital platform.

Retailer passes with special conditions including complimentary for qualified retailers upon verification and discounted additional delegates around EUR 295, equivalent to USD 320.00, available through retailer accreditation.

Exhibitor registration and stand booking information available via official channels, with list of stands growing from 32 to 71 exhibitors, contact +33 1 47 56 50 00 for inquiries.

Press accreditation requires online application with proof of publication.

Beware of unofficial ticket sellers claiming to sell MAPIC Italy tickets at inflated prices. All official information including ticket types, opening hours, exhibitor list, floor plan, and conference programme is available only on official website. Early pre-registration strongly recommended for fast-track entry and access to business matching services for entire Italian retail property community.

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