Roma International Estetica 2027, Italy

• février 6, 2027
  Date de l'événement :
• février 8, 2027
  Fin de l'événement :

À quoi s’attendre en 2027

Roma International Estetica returns for its nineteenth edition as the definitive professional trade fair for the aesthetics and wellness sector in Italy and beyond. Over three intensive days at Fiera di Roma, the event brings together the entire beauty ecosystem under one roof, from manufacturers and suppliers to beauticians, nail technicians, barbers, hairstylists, aesthetic medicine practitioners, and wellness professionals. The 2027 edition is expected to expand on the ambitious programme that defined the 2026 event, which introduced a broader cultural and social dimension to the fair, addressing themes of body awareness, safety, and identity alongside the core commercial and educational offerings.

The event is structured around several thematic pillars that have become signatures of the Roma International Estetica experience.

• RIEHello provides a platform for scientific education and dialogue between aesthetic medicine, clinical nutrition, and regenerative approaches.
• RIEOlos creates space for psychophysical and holistic wellbeing.
• RIEAcademy, coordinated by surgeon Paolo Mezzana, delivers multidisciplinary educational content.
• The International Barber Convention (IBC), conceived by Fabio Pellegrino, remains one of the most anticipated gatherings for barbers and hairstylists, combining competitions, seminars, and workshops with exhibitions from leading brands.

For 2027, visitors can expect an even more expansive exhibition area showcasing Italian and international excellence across aesthetics, health and wellness, nail care, hair and barber, solarium, and wellness sectors. The programme will feature live demonstrations, B2B meetings, competitions, fashion shows, and experiential areas. Free health screenings, a hallmark of recent editions, are set to return, offering specialist consultations ranging from baropodometric assessments to pelvic floor evaluations and nutritional counseling. The fair is not merely a marketplace; it is a strategic moment for professional development, networking, and discovering the latest trends and technologies shaping the future of beauty and wellness.

Dates des événements

Roma International Estetica 2027 will take place over three consecutive days:

• Saturday 6 February 2027
• Sunday 7 February 2027
• Monday 8 February 2027

The event follows the established rhythm of recent editions, which have consistently occupied the early February slot at Fiera di Roma. In 2026, the fair ran from 7 to 9 February, and the 2027 dates maintain this pattern, offering a weekend-plus-Monday format that accommodates both weekday professionals and weekend visitors.

Exhibition and programme hours are expected to align with previous editions, with doors typically opening at 9:00 AM and activities continuing until approximately 6:00 PM each day. Some evening sessions, particularly in the Wellness Lounge and certain competition stages, may extend slightly beyond standard closing times. Detailed hourly programming will be published on the official website as the event approaches, allowing attendees to plan their visit around specific conferences, workshops, competitions, and demonstrations.

Vous visitez cet événement ? Ne manquez pas ces activités et expériences locales étonnantes pendant votre séjour.

Lieu et lieu de l’événement

Fiera di Roma serves as the host venue for Roma International Estetica 2027, continuing a partnership that has positioned the fair as a central fixture in the Italian beauty calendar. Located at Via Portuense 1645-1647, 00148 Rome, the exhibition centre sits strategically between the city centre and Rome Fiumicino Airport, making it accessible for both domestic and international visitors. The venue’s modern infrastructure includes multiple pavilions, conference facilities, meeting spaces, and extensive outdoor areas designed to accommodate large-scale professional events.

Pavilion 1 has historically housed the core exhibition area, screening services, and many of the main stage activities. The venue offers the following parking and access facilities:

• Over 7,000 external parking spaces
• Approximately 1,000 internal parking spaces
• East Entrance accessed via Via A.G. Eiffel
• North Entrance on Via Portuense

Inside, the layout is designed to facilitate navigation between exhibition stands, conference rooms, demonstration areas, and networking zones, with clear signage guiding visitors through the diverse programme.

Full wellness programme

The wellness programme at Roma International Estetica has evolved into a comprehensive offering that spans physical, psychological, and holistic dimensions of wellbeing. For 2027, the Wellness Lounge is expected to return as a dedicated space for immersive and educational experiences centred on conscious touch, body awareness, and the neuroscience of wellbeing. In 2026, this area hosted a journey through touch, breathing, perception, and relationships, exploring massage not only as a technique but as a tool for deep communication and awareness.

The screening area represents another cornerstone of the wellness programme. Free health and prevention consultations have become a defining feature of recent editions, offering attendees access to professional assessments at no cost. These have included:

• Multidisciplinary lipedema consultations combining nutrition, physiotherapy, and training perspectives
• Baropodometric examinations analyzing plantar pressure distribution
• Kinesiological consultations with personal trainers
• Physiotherapy consultations with pelvic floor evaluation
• Personalized nutritional counseling

Booking for screenings has typically been managed exclusively via email, with early reservation recommended due to limited availability.

Beyond the formal programme, the fair fosters an atmosphere of holistic wellness through its RIEOlos space, dedicated to psychophysical and holistic wellbeing, and through the integration of wellness themes across the exhibition floor. The 2027 edition is expected to deepen these offerings, reflecting the growing recognition that beauty and wellness are inseparable domains, and that professional development in the sector must address the whole person, not merely the surface.

Featured instructors & experts

Roma International Estetica consistently attracts a distinguished roster of instructors, practitioners, and thought leaders from across the beauty, wellness, and medical aesthetics spectrum. The 2026 edition featured contributions from figures such as:

• Pablo Gil Cagnè, makeup artist and artistic director of the fair
• Fabio Pellegrino, spokesperson for Barberia Italiana and creator of the International Barber Convention
• Dr. Paolo Mezzana, specialist in reconstructive and aesthetic plastic surgery, who coordinated the RIEAcademy educational area and the Aesthetopathognosis and Salon Safety course

The 2027 programme is anticipated to build on this foundation, bringing together dermatologists, aesthetic doctors, sexologists, physiotherapists, osteopaths, psychologists, nutritionists, and master practitioners in massage, nail artistry, barbering, and makeup. The Wellness Lounge in particular has been a platform for diverse expertise, with sessions led by beauticians, naturopaths, physiotherapists, and holistic practitioners exploring topics from connective tissue massage to the vagus nerve and conscious touch. International guests from the barbering and hairstyling world are also a staple of the IBC, sharing techniques and trends with Italian professionals.

Yoga & fitness sessions

While Roma International Estetica is primarily a trade fair for the professional beauty and wellness sector, recent editions have incorporated elements of physical practice and body awareness that align with the broader wellness theme. The screening area has offered kinesiological consultations with personal trainers, providing movement and posture analysis aimed at identifying personalized physical activity programmes. Multidisciplinary lipedema consultations have combined nutrition, physiotherapy, and training perspectives, reflecting an integrated approach to body care that includes fitness and movement.

The Wellness Lounge programme in 2026 included sessions on:

• Postural decontracting massage
• Bio-wave energy rituals
• Psychosomatic approaches to bodywork

While these are not yoga classes in the traditional sense, they share a focus on breath, perception, and embodied awareness. For 2027, it is reasonable to expect that this integration of movement, bodywork, and wellness practice will continue and potentially expand, with demonstrations and experiential sessions that bridge the gap between professional treatment techniques and personal wellbeing practices. Attendees interested in the physical and movement dimensions of wellness should monitor the official programme for announcements regarding any dedicated fitness or bodywork sessions.

Workshops, classes & activities

The workshop and class programme at Roma International Estetica is extensive and multidisciplinary, spanning paid professional courses, free educational sessions, live demonstrations, and interactive activities. The Aesthetopathognosis and Salon Safety course, coordinated by Dr. Paolo Mezzana, exemplifies the advanced professional education on offer, covering topics such as:

• Visual diagnosis of skin conditions
• Melanoma recognition
• Nail disorders
• Eye safety
• Adipose tissue assessment
• Professional responsibility of beauty practitioners

This course, delivered over a half-day, includes lectures from dermatologists, plastic surgeons, psychologists, and legal experts, with an attendance certificate issued to participants.

The International Barber Convention delivers a dense schedule of competitions, seminars, and workshops dedicated to Italian barbering, accompanied by exhibitions of leading brands. The 2026 IBC programme featured a full day of competitions on Sunday 8 February, including Street Cut Solo Asciugatura, Razor Fade, Crop Fade, and Maschile Con e Senza Scriminatura, alongside demonstration sessions from renowned barbers. Monday 9 February continued with Classico and Fast Fade competitions. The IBC also hosts the challenge for Italy’s best beards and welcomes international guests who share techniques and trends.

The Wellness Lounge offers a continuous programme of short sessions, typically 45 minutes each, covering massage techniques, psychosomatics, reflexology, cupping therapy, and the neurophysiology of touch. RIEHello provides free conference sessions on scientific and technical topics. The fair also includes fashion shows, makeup demonstrations, and school-focused educational programmes, such as the didactic seminar for students of professional aesthetics institutes.

Session schedule & timetable

The session schedule for Roma International Estetica 2027 will follow the established three-day structure, with programming running from morning through late afternoon each day. Based on the 2026 timetable, the general pattern is as follows:

• Saturday 6 February typically opens with welcome sessions and morning workshops, moving into afternoon demonstrations, competitions, and conference sessions.
• The Wellness Lounge programme in 2026 began at 10:30 AM with a welcome, followed by sessions at 10:45, 11:30, 12:15, and a lunch break before resuming at 2:00 PM with sessions through to 5:45 PM.
• The International Barber Convention traditionally begins on Saturday with the Barber Academy.
• Sunday 7 February is often the busiest day, featuring the full IBC competition schedule from 10:00 AM, with categories running through the morning and afternoon and awards presented at 6:00 PM.
• The Wellness Lounge continues its programme from 10:30 AM on Sunday, with sessions covering diverse aspects of massage and bodywork.
• Special events such as the Eclectic Style fashion show have taken place on Sunday.
• Monday 8 February typically focuses on professional development, school programmes, and the concluding rounds of competitions.
• The 2026 programme included the didactic seminar for aesthetics students starting at 9:45 AM, IBC demonstrations and competitions from 10:00 AM, and the final Wellness Lounge sessions, with the fair closing in the afternoon.

Types de billets

Roma International Estetica operates as a professional trade fair, with ticket categories designed for industry professionals, students, and accompanying visitors. While specific 2027 pricing has not yet been announced, the 2026 edition provides a reliable reference for expected ticket structures and price points. In 2026, visitors who booked a free screening appointment received a complimentary ticket to the fair, an initiative valid until 6 February. Accompanying persons were required to purchase tickets either online or directly at the fair.

Les catégories de billets incluent généralement :

• Standard professional tickets providing access to the exhibition area, open conferences, and general programme activities
• Paid courses and specialised workshops requiring separate registration and payment
• Complimentary tickets for visitors who book free screening appointments
• Accompanying person tickets available online or on-site

For the Aesthetopathognosis and Salon Safety course in 2026, participation was ticketed separately from general admission, with information and registration managed via a dedicated email address.

Expériences VIP et premium

Roma International Estetica offers several avenues for enhanced engagement beyond standard admission.

• Paid professional courses, such as the Aesthetopathognosis and Salon Safety course coordinated by Dr. Paolo Mezzana, represent a premium educational experience with limited capacity and specialised content delivered by leading experts. These courses provide attendance certificates and are designed for practitioners seeking to deepen their competencies in specific areas.
• The International Barber Convention’s competition categories offer another form of premium participation, allowing barbers and hairstylists to showcase their skills on a prestigious stage and compete for recognition among peers. For 2026, competition categories included Street Cut Solo Asciugatura, Razor Fade, Crop Fade, Maschile Con e Senza Scriminatura, Classico 00′, Classico, and Fast Fade, with awards presented on stage.
• B2B meetings and networking opportunities constitute another dimension of premium engagement. The fair facilitates connections between producers, suppliers, importers, distributors, and service companies, creating a structured environment for business development. The free Research Service for Agents and Distributors, offered during the event, exemplifies the fair’s commitment to facilitating commercial relationships.

Health & safety information

Health and safety have become increasingly prominent themes at Roma International Estetica, reflecting both the professional responsibility of beauty practitioners and the fair’s broader social engagement. The Aesthetopathognosis and Salon Safety course addresses the critical role of beauty professionals in recognizing visual signs of medical conditions and ensuring safety in salon environments. Topics include:

• Common skin pathologies
• Melanoma recognition
• Nail disorders
• Eye safety
• Emergency management
• Allergies and skin reactions from aesthetic products
• Medical referral guidelines

The free screening area provides an accessible entry point for health awareness, offering consultations that can identify potential concerns and guide attendees toward appropriate care. In 2026, screenings included baropodometric examinations, pelvic floor evaluations, kinesiological assessments, nutritional counseling, and multidisciplinary lipedema consultations. These services underscore the fair’s commitment to prevention and holistic wellbeing, extending beyond commercial interests to address the health needs of the professional community.

Salon safety is addressed both through the dedicated course and through the broader educational programme, which emphasizes responsible practice, client protection, and the professional’s role as a conscious and responsible figure in the beauty industry. The fair also engages with social issues such as violence against women and personal safety, hosting introductory self-defence sessions and dialogues involving psychologists, beauty professionals, and law enforcement representatives.

Comment y arriver

Fiera di Roma is strategically located between Rome’s city centre and Fiumicino Airport, with multiple transport options available for visitors. Driving directions are as follows:

• From the centre of Rome, take the A91 Roma Fiumicino motorway direction Fiumicino Airport, then take the G.R.A. (Grande Raccordo Anulare) direction Florence. Keep left and take the slip road on the right of Roma Fiumicino motorway, following signs to Fiera di Roma.
• From southern Italy, take the G.R.A. towards Fiumicino Airport, go straight to exits 30-33, take exit 30 and the second exit on the right, then follow signs.
• From northern Italy, take the G.R.A. towards Fiumicino Airport, exit at 30-33, then follow the same directions.

The East Entrance is accessed via Via A.G. Eiffel (corner of Via Portuense), while the North Entrance is at Via Portuense 1645-1647. Estimated travel time from Piazza Venezia in the city centre is approximately 40 minutes, while from Rome Fiumicino Airport it is approximately 10 minutes by taxi or car.

Transports en commun et stationnement

Public transport connections to Fiera di Roma are well established.

• The FL1 regional train provides direct service from Rome Fiumicino Airport to the Fiera Roma stop, with a journey cost of approximately $9 USD.
• From Tuscolana, Tiburtina, and Ostiense stations, which are linked to Metro lines A and B, take the FL1 train direction Fiumicino and alight at the dedicated Fiera Roma stop, with a ticket price of approximately $1.70 USD.
• Bus services include Atac lines 808, 089, 701, and 701L to Fiera Roma, as well as Cotral line stops F11043, F11044, and 4596.
• A public shuttle service, developed in collaboration with SIT Bus Shuttle, connects the centre of the capital and Rome Fiumicino Airport to the exhibition centre.
• Taxis are available, with the journey from the city centre taking approximately 40 minutes and from Fiumicino Airport approximately 10 minutes.

For those driving, the venue offers over 7,000 external parking spaces plus approximately 1,000 internal spaces, providing ample capacity even during peak attendance days.

Accommodation & retreat options

Rome offers a vast range of accommodation options to suit various budgets and preferences, from luxury hotels in the historic centre to practical options near Fiera di Roma. Visitors seeking proximity to the venue may find hotels in the western suburbs convenient, while those wishing to combine the fair with sightseeing may prefer accommodation in central Rome, with easy access to the FL1 train line for the journey to Fiera Roma.

Luxury options in Rome’s centre include properties such as:

• InterContinental Rome Ambasciatori Palace
• Aleph Rome Hotel
• Hotel Splendide Royal
• The Westin Excelsior
• W Rome

These hotels are located within walking distance of major attractions like the Spanish Steps, Trevi Fountain, and Via Veneto. They typically offer spa facilities, fitness centres, and fine dining, allowing visitors to extend their wellness experience beyond the fair. Mid-range and budget options are also plentiful throughout the city and in the vicinity of Fiera Roma.

For those seeking a retreat-style experience, Rome and its surrounding region offer agriturismos, spa resorts, and wellness retreats in the countryside and coastal areas, though these require additional travel time to the venue. The fair itself does not organise accommodation but provides transport information that supports visitors in planning their stay independently.

Food, nutrition & wellness products

Nutrition and wellness products form a significant category within the Roma International Estetica exhibition area, reflecting the growing consumer and professional interest in the relationship between diet, supplementation, and beauty. The Health & Wellness sector includes:

• Nutrition products and supplements
• Cosmetics, perfumery and herbals
• Aesthetic medicine
• Trichology

The 2026 programme included dedicated sessions on how proper nutrition can improve inflammation in conditions such as cellulite and lipedema, delivered by a pharmacist and nutritionist biologist, as well as lectures on the correct training within a healthy lifestyle for these conditions.

Nutritional counseling was available as a free screening service, offering attendees an in-depth analysis of their eating habits aimed at adopting a balanced diet appropriate to individual needs. The Wellness Lounge and RIEHello conferences explored the interconnectedness of nutrition, body composition, and overall wellbeing, reinforcing the message that beauty and wellness begin from within.

The exhibition floor features stands from companies specialising in nutritional supplements, functional foods, and wellness products, providing professionals with access to the latest offerings they can incorporate into their practices or recommend to clients. This integration of nutrition into the beauty fair’s scope reflects a broader industry shift toward holistic, inside-out approaches to aesthetics and self-care.

Accessibilité

Fiera di Roma is designed to accommodate visitors with diverse needs, with accessible entrances, pathways, and facilities throughout the venue. The exhibition centre’s modern infrastructure includes:

• Lifts and ramps
• Accessible restrooms
• Staff available to assist visitors requiring additional support

Detailed accessibility information can be obtained by contacting Fiera di Roma directly or by emailing the event organisers at info@romainternationalestetica.it.

For public transport users, the FL1 train to Fiera Roma station provides step-free access to the venue, and buses serving the exhibition centre are equipped to accommodate passengers with mobility aids. Visitors with specific accessibility requirements are encouraged to plan their journey in advance and to contact the organisers to ensure a smooth experience.

Best sessions to attend

Determining the “best” sessions depends on individual professional interests and goals, but certain programme elements consistently draw strong attendance and offer high value.

• For barbers and hairstylists, the International Barber Convention competitions and demonstrations represent unmissable opportunities to observe top techniques, learn from international guests, and network with peers. The Sunday competition schedule, in particular, delivers a full day of high-calibre performance and education.
• For aestheticians, nail technicians, and beauty professionals seeking to enhance their clinical knowledge, the Aesthetopathognosis and Salon Safety course provides practical tools for recognizing medical conditions and ensuring salon safety, with an attendance certificate that can be added to professional credentials.
• For wellness practitioners and massage therapists, the Wellness Lounge programme offers a concentrated dose of advanced techniques, from connective tissue massage to psychosomatic approaches and neurophysiology of touch.
• RIEHello conferences, with free participation, provide accessible scientific and technical education on topics ranging from future cosmetology to lipedema awareness.
• The free screening area, while not a “session” in the traditional sense, offers personalised consultations that can be genuinely life-enhancing, from baropodometric analysis to pelvic floor evaluation.

Faits marquants de l’année précédente

The 2026 edition of Roma International Estetica, the eighteenth, set a high standard for the 2027 event with a programme that balanced commercial exhibition, professional education, cultural engagement, and health awareness. The fair welcomed thousands of industry professionals across three days, with a focus on female intimate wellbeing as a significant thematic strand, addressed through contributions from dermatologists, aesthetic doctors, sexologists, and other specialists. The topic aimed to provide accurate information, challenge stereotypes, and restore awareness around a sensitive area of women’s health.

Les principaux moments forts de 2026 comprenaient :

• RIEHello, RIEOlos, and RIEAcademy provided structured educational spaces, with RIEAcademy coordinated by Dr. Paolo Mezzana delivering multidisciplinary content.
• The International Barber Convention brought together barbers from across Italy and beyond, with competitions including The Most Beautiful Haircut and Beard, and international guests sharing techniques and trends.
• The free screening area offered baropodometric assessments, pelvic floor evaluations, kinesiology consultations, and nutritional advice, with booking required via email.
• Cultural and social engagement was prominent, with dialogues on violence against women, personal safety, and the relationship between body, image, and freedom, involving the Postal Police, psychologists, beauty professionals, and social media figures.
• Introductory self-defence sessions promoted awareness and personal safety.
• The Eclectic Style fashion show featured young designers presenting collections united by eclecticism and the expressive power of colour.
• Pablo Gil Cagnè served as artistic director, contributing to the fair’s creative and artistic dimension.

Billets officiels

Official tickets for Roma International Estetica 2027 will be available through the event’s official website. While 2027 pricing has not yet been announced, the 2026 edition offers a reference for ticket categories and costs. Visitors who booked a free screening appointment received a complimentary ticket to the fair, with booking valid until 6 February. Accompanying persons were required to purchase tickets either online or directly at the fair.

Paid courses, such as the Aesthetopathognosis and Salon Safety course, required separate registration and payment, with information and participation managed via formazione@romainternationalestetica.it. For general admission, professional accreditation, and group bookings, the official website provides updated information as the event approaches. It is advisable to check the website regularly for early-bird offers, programme announcements, and registration deadlines.

Vidéo

Localisation

FAQ