{"id":7341,"date":"2026-08-04T21:25:48","date_gmt":"2026-08-04T21:25:48","guid":{"rendered":"https:\/\/italytravelo.com\/?post_type=listing&#038;p=7341"},"modified":"2026-08-04T21:25:48","modified_gmt":"2026-08-04T21:25:48","slug":"bto-be-travel-onlife-florence-italy","status":"publish","type":"listing","link":"https:\/\/italytravelo.com\/es\/event\/bto-be-travel-onlife-florence-italy\/","title":{"rendered":"BTO \u2013 Be Travel Onlife 2026 \u2013 Florencia, Italia"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Resumen<\/h3>\n\n\n\n<p>BTO &#8211; Be Travel Onlife 2026 stands as the premier international event in Italy dedicated entirely to digital tourism, innovation, and professional training within the hospitality sector. Hosted in the historic and culturally rich city of Florence, this prestigious B2B gathering serves as a vital meeting point for tourism operators, digital strategists, technology providers, and hospitality leaders. Attendees gain exclusive access to a dynamic exhibition showcase covering advanced software platforms, artificial intelligence applications, data-driven marketing tools, and sustainable destination management solutions designed to transform the modern travel industry.<\/p>\n\n\n\n<p>The expansive exhibition floor and conference spaces are organized into specialized thematic paths highlighting destination management, digital strategy, food and wine tourism, and hospitality innovation. Visitors can explore state-of-the-art technological solutions, discover modern data analytics platforms, and engage with industry pioneers leading discussions on digital evolution and traveler behavior. This immersive environment allows participants to stay ahead of fast-evolving market trends, evaluate competing technology systems, and observe how advanced digital integration is shaping the future of global tourism.<\/p>\n\n\n\n<p>Beyond the bustling exhibition pavilions, the event features a comprehensive program of high-level plenary sessions, technical workshops, and specialized roundtables addressing key industry topics. These sessions offer deep professional insights into cross-border travel trends, regulatory compliance, marketing automation, and sustainable tourism practices. Structured networking events and targeted business-matching services facilitate direct connections between travel enterprises and prospective commercial partners, ensuring every participant leaves with valuable industry insights and expanded professional networks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aspectos destacados del evento<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital Tourism Showcase:<\/strong> Explore a comprehensive exhibition floor featuring elite travel tech platforms, booking software solutions, and online hospitality innovations from top international providers.<\/li>\n\n\n\n<li><strong>Specialized Innovation Paths:<\/strong> Discover dedicated zones highlighting artificial intelligence in travel, data-driven marketing strategies, food and wine tourism, and destination governance.<\/li>\n\n\n\n<li><strong>Conferencias dirigidas por expertos:<\/strong> Attend specialized seminars, technical forums, and industry panels addressing digital transformation, customer experience optimization, and tourism trends.<\/li>\n\n\n\n<li><strong>Emparejamiento empresarial B2B:<\/strong> Utilize dedicated matchmaking services to connect directly with hospitality operators, technology developers, and global tourism buyers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Por qu\u00e9 asistir<\/h3>\n\n\n\n<p>BTO &#8211; Be Travel Onlife 2026 represents an essential destination for hotel directors, tourism executives, digital marketing managers, travel agency owners, and technology buyers looking to upgrade their digital operations. Attending provides a unique opportunity to evaluate competing software solutions side by side, source reliable technology partners, and negotiate direct commercial agreements in a professional setting. Participants gain actionable knowledge regarding digital transformation, customer experience optimization, and regulatory updates that directly influence travel industry competitiveness.<\/p>\n\n\n\n<p>The event is equally valuable for software developers, destination managers, and institutional representatives seeking to understand the intersection of traditional hospitality trade and modern digital innovation. By facilitating direct interactions between technology pioneers and travel enterprises, the gathering fosters collaborative ventures that drive commercial growth and operational efficiency. Attendees leave equipped with enhanced industry awareness, valuable international contacts, and strategic solutions tailored to modern digital commerce demands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fecha y duraci\u00f3n<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fecha del evento:<\/strong> November 10-11, 2026<\/li>\n\n\n\n<li><strong>Duraci\u00f3n del evento:<\/strong> 2 d\u00edas<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-d86345e8a3bee47c09c2dafa036adeb2\" style=\"color:#194690\">\u00bfVas a visitar este evento? No te pierdas estas incre\u00edbles actividades y experiencias locales mientras est\u00e9s aqu\u00ed.<\/h3>\n\n\n\n<div data-gyg-href=\"https:\/\/widget.getyourguide.com\/default\/activities.frame\" data-gyg-location-id=\"32\" data-gyg-locale-code=\"en-US\" data-gyg-widget=\"activities\" data-gyg-number-of-items=\"3\" data-gyg-partner-id=\"2AZMGFR\"><span>Impulsado por <a target=\"_blank\" rel=\"sponsored\" href=\"https:\/\/www.getyourguide.com\/florence-l32\/\">GetYourGuide<\/a><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Informaci\u00f3n sobre entradas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3mo se venden las entradas:<\/strong> Las entradas pueden comprarse online a trav\u00e9s del portal oficial o directamente en los mostradores de inscripci\u00f3n del recinto durante los d\u00edas del evento.<\/li>\n\n\n\n<li><strong>Tipo de admisi\u00f3n:<\/strong> Professional trade admission requiring industry registration, with special access tiers available for tourism operators, hotel managers, and technology specialists.<\/li>\n\n\n\n<li><strong>Precios de las entradas:<\/strong> Minimum ticket prices start at approximately $40 for daily trade passes, while full event accreditation ranges up to $120 depending on selected conference packages.<\/li>\n\n\n\n<li><strong>Opciones especiales de asientos:<\/strong> Hay zonas de asientos reservadas en los principales salones de conferencias y salas de presentaci\u00f3n para los poseedores de acreditaciones VIP y los delegados invitados.<\/li>\n\n\n\n<li><strong>Opciones VIP:<\/strong> La acreditaci\u00f3n VIP premium incluye entrada r\u00e1pida y acelerada, acceso exclusivo a salones de negocios dedicados, servicios de refrigerios gratuitos y reserva prioritaria para sesiones de networking B2B programadas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Lugar \/ Ubicaci\u00f3n<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ciudad y campo:<\/strong> Florencia, Italia<\/li>\n\n\n\n<li><strong>Nombre del lugar:<\/strong> Estaci\u00f3n Leopolda<\/li>\n\n\n\n<li><strong>Direcci\u00f3n de Google Maps:<\/strong> Viale Fratelli Rosselli, 5, 50144 Firenze FI, Italy<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Informaci\u00f3n de contacto<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Correo electr\u00f3nico:<\/strong> info@bto.travel<\/li>\n\n\n\n<li><strong>N\u00famero de tel\u00e9fono:<\/strong> +39 055 265 571<\/li>\n\n\n\n<li><strong>P\u00e1gina web oficial:<\/strong> https:\/\/www.bto.travel<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Opciones de alojamiento<\/h3>\n\n\n\n<p>Florence offers a wide range of hospitality options tailored to business travelers, including numerous elegant hotels situated near the historic city center and modern accommodations located within easy reach of the exhibition fairgrounds. Many local establishments partner with the exhibition to provide specialized business packages that include complimentary shuttle services or transit passes to the expo center. Visitors can choose from contemporary business hotels featuring extensive conference facilities to charming boutique stays situated throughout the historic district.<\/p>\n\n\n\n<p>Securing lodging well in advance is highly recommended due to the high volume of international professionals and travel commerce experts arriving for the exhibition dates. Accommodations located near the Firenze Santa Maria Novella railway station or along the primary tram lines offer particularly convenient access, allowing guests to commute seamlessly between their lodgings and the Stazione Leopolda exhibition grounds without encountering heavy traffic delays.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo llegar<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aeropuerto m\u00e1s cercano:<\/strong> Florence Amerigo Vespucci Airport is located approximately six kilometers away from the exhibition venue, providing convenient shuttle and tram connections.<\/li>\n\n\n\n<li><strong>Estaci\u00f3n de tren\/metro m\u00e1s cercana:<\/strong> Firenze Santa Maria Novella railway station is situated within walking distance of the exhibition complex, offering regular regional rail connections along with direct tram lines.<\/li>\n\n\n\n<li><strong>Rutas de autob\u00fas o opciones de transporte p\u00fablico:<\/strong> Dedicated municipal bus and tram lines connect major urban transit nodes directly to the primary pedestrian entrances of the Stazione Leopolda complex.<\/li>\n\n\n\n<li><strong>Disponibilidad de aparcamiento:<\/strong> A lo largo del complejo expositivo hay amplios aparcamientos para alojar tanto veh\u00edculos particulares como transporte comercial.<\/li>\n\n\n\n<li><strong>Indicaciones en coche:<\/strong> The venue is directly accessible via the A1 motorway by following signs toward Florence and taking the designated local exits leading toward Porta al Prato.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Recomendaciones gastron\u00f3micas<\/h3>\n\n\n\n<p><strong>Recomendaciones de desayuno:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caff\u00e8 Gilli offering fresh Italian pastries and traditional espresso near the historic center.<\/li>\n\n\n\n<li>Rivoire known for artisan coffee blends and delightful morning breakfast selections in a welcoming atmosphere.<\/li>\n\n\n\n<li>Pasticceria Giorgio providing classic continental breakfast items close to local urban landmarks.<\/li>\n<\/ul>\n\n\n\n<p><strong>Recomendaciones para comer:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All&#8217;Antico Vinaio serving famous traditional Tuscan schiacciata sandwiches and gourmet fillings in a vibrant setting.<\/li>\n\n\n\n<li>Trattoria Mario offering creative bistro classics prepared with seasonal local ingredients.<\/li>\n\n\n\n<li>Stazione Leopolda Bistro located within the venue area for convenient sit-down dining between exhibition visits.<\/li>\n<\/ul>\n\n\n\n<p><strong>Recomendaciones para cenar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trattoria Dell&#8217;Oste featuring exquisite traditional Florentine steak and fine local wines in an elegant setting.<\/li>\n\n\n\n<li>Osteria di Giovanni offering classic regional dishes crafted from high-quality local products near the city center.<\/li>\n\n\n\n<li>Ciblette serving exquisite traditional Tuscan cuisine in a charming atmospheric environment.<\/li>\n<\/ul>\n\n\n\n<p><strong>Especialidades locales para probar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bistecca alla Fiorentina traditional thick-cut Florentine T-bone steak grilled over charcoal to perfection.<\/li>\n\n\n\n<li>Ribollita classic hearty Tuscan bread and vegetable soup cooked with seasonal greens and beans.<\/li>\n\n\n\n<li>Cantuccini con Vin Santo famous traditional almond biscuits served with sweet dessert wine for dipping.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es este evento?<\/h3>\n\n\n\n<p>BTO &#8211; Be Travel Onlife 2026 is a specialized international trade exhibition and convention centered entirely on digital tourism, travel technology, and hospitality innovation. It connects tourism enterprises, technology providers, and commercial buyers for two intensive days of business exchange.<\/p>\n\n\n\n<p>The exhibition acts as a comprehensive showcase for travel software, digital marketing tools, destination management strategies, and hospitality services. It serves as an essential platform for industry networking, professional education, and commercial expansion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 es popular?<\/h3>\n\n\n\n<p>The event enjoys widespread popularity due to its comprehensive coverage of the entire digital travel and tourism sector. It attracts top international companies and decision-makers looking to discover market innovations and forge strategic partnerships.<\/p>\n\n\n\n<p>Los participantes valoran la alta concentraci\u00f3n de expertos del sector, los programas de emparejamiento B2B dirigidos y los programas de conferencias esclarecedores. Estos elementos proporcionan de forma constante un crecimiento tangible del negocio y una valiosa inteligencia de mercado para todos los profesionales asistentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consejos antes de irte<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reg\u00edstrate tu asistencia y reserva las sesiones de la conferencia online con antelaci\u00f3n para asegurar acceso prioritario.<\/li>\n\n\n\n<li>Descarga la aplicaci\u00f3n oficial del evento para navegar f\u00e1cilmente por los pabellones y localizar expositores tecnol\u00f3gicos espec\u00edficos.<\/li>\n\n\n\n<li>Prepara un suministro suficiente de tarjetas de visita digitales o f\u00edsicas para agilizar el networking profesional.<\/li>\n\n\n\n<li>Planifica tu agenda diaria con antelaci\u00f3n para compaginar las visitas a la zona de exposiciones con los seminarios clave de la conferencia.<\/li>\n\n\n\n<li>Lleva calzado c\u00f3modo adecuado para caminar largas distancias por varios pabellones de exposiciones.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Consejos para visitantes primerizos<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Llegar temprano el d\u00eda de la inauguraci\u00f3n permite a los visitantes primerizos orientarse con fluidez por los amplios pabellones de la exposici\u00f3n antes de que se re\u00fanan las multitudes de mayor afluencia.<\/li>\n\n\n\n<li>Aprovecha los mapas oficiales de planta y los quioscos informativos situados cerca de las entradas principales para localizar de forma eficiente las \u00e1reas tem\u00e1ticas de inter\u00e9s.<\/li>\n\n\n\n<li>Programar reuniones con expositores prioritarios con antelaci\u00f3n garantiza que consigas conversaciones cara a cara dedicadas en medio de un itinerario apretado.<\/li>\n\n\n\n<li>Utiliza los portales organizados de emparejamiento empresarial para concertar contactos valiosos con delegados internacionales y l\u00edderes del sector.<\/li>\n\n\n\n<li>Take time to attend the specialized technical workshops and live demonstrations to gain deep practical insights into modern digital tourism innovations.<\/li>\n\n\n\n<li>Mantente hidratado y utiliza los espacios de descanso designados en todo el recinto para mantener niveles de energ\u00eda estables durante el d\u00eda laborable activo.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Experiencias de los asistentes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The event provided exceptional networking opportunities that directly helped expand our online tourism distribution network.<\/li>\n\n\n\n<li>Exploring the cutting-edge AI and destination management zones offered profound insights into the future of digital travel.<\/li>\n\n\n\n<li>The well-organized exhibition layout made connecting with top technology suppliers and global travel operators remarkably efficient.<\/li>\n<\/ul>","protected":false},"author":3,"featured_media":7342,"comment_status":"open","ping_status":"closed","template":"","meta":[],"listing_category":[],"event_category":[305],"service_category":[],"rental_category":[],"classifieds_category":[],"listing_feature":[],"region":[297],"city":[320],"class_list":["post-7341","listing","type-listing","status-publish","has-post-thumbnail","hentry","event_category-business-events","region-tuscany","city-florence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BTO - Be Travel Onlife 2026 \u2013 Florence, Italy - Italy Travelo<\/title>\n<meta name=\"description\" content=\"BTO - Be Travel Onlife 2026 is a leading tourism and travel innovation event in Florence, Italy, bringing together hospitality professionals, technology experts, and industry leaders to explore digital transformation, trends, and the future of travel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/italytravelo.com\/es\/evento\/bto-be-travel-onlife-florence-italy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTO - Be Travel Onlife 2026 \u2013 Florence, Italy - Italy Travelo\" \/>\n<meta property=\"og:description\" content=\"BTO - Be Travel Onlife 2026 is a leading tourism and travel innovation event in Florence, Italy, bringing together hospitality professionals, technology experts, and industry leaders to explore digital transformation, trends, and the future of travel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/italytravelo.com\/es\/evento\/bto-be-travel-onlife-florence-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"Italy Travelo\" \/>\n<meta property=\"og:image\" content=\"https:\/\/italytravelo.com\/wp-content\/uploads\/2026\/08\/bto-2025-cross-travel4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"988\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/italytravelo.com\\\/event\\\/bto-be-travel-onlife-florence-italy\\\/\",\"url\":\"https:\\\/\\\/italytravelo.com\\\/event\\\/bto-be-travel-onlife-florence-italy\\\/\",\"name\":\"BTO - Be Travel Onlife 2026 \u2013 Florence, Italy - Italy Travelo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/italytravelo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/italytravelo.com\\\/event\\\/bto-be-travel-onlife-florence-italy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/italytravelo.com\\\/event\\\/bto-be-travel-onlife-florence-italy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/italytravelo.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/bto-2025-cross-travel4.jpg\",\"datePublished\":\"2026-08-04T21:25:48+00:00\",\"description\":\"BTO - Be Travel Onlife 2026 is a leading tourism and travel innovation event in Florence, Italy, bringing together hospitality professionals, technology experts, and industry leaders to explore digital transformation, trends, and the future of travel.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/italytravelo.com\\\/event\\\/bto-be-travel-onlife-florence-italy\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/italytravelo.com\\\/event\\\/bto-be-travel-onlife-florence-italy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/italytravelo.com\\\/event\\\/bto-be-travel-onlife-florence-italy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/italytravelo.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/bto-2025-cross-travel4.jpg\",\"contentUrl\":\"https:\\\/\\\/italytravelo.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/bto-2025-cross-travel4.jpg\",\"width\":1500,\"height\":988,\"caption\":\"BTO - Be Travel Onlife\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/italytravelo.com\\\/event\\\/bto-be-travel-onlife-florence-italy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/italytravelo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Listings\",\"item\":\"https:\\\/\\\/italytravelo.com\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BTO &#8211; Be Travel Onlife 2026 \u2013 Florence, Italy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/italytravelo.com\\\/#website\",\"url\":\"https:\\\/\\\/italytravelo.com\\\/\",\"name\":\"USA Travelo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/italytravelo.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/italytravelo.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/italytravelo.com\\\/#organization\",\"name\":\"USA Travelo\",\"url\":\"https:\\\/\\\/italytravelo.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/italytravelo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/italytravelo.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/USA-Travelo-11.png\",\"contentUrl\":\"https:\\\/\\\/italytravelo.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/USA-Travelo-11.png\",\"width\":1600,\"height\":400,\"caption\":\"USA Travelo\"},\"image\":{\"@id\":\"https:\\\/\\\/italytravelo.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BTO - Be Travel Onlife 2026 \u2013 Florence, Italy - Italy Travelo","description":"BTO - Be Travel Onlife 2026 is a leading tourism and travel innovation event in Florence, Italy, bringing together hospitality professionals, technology experts, and industry leaders to explore digital transformation, trends, and the future of travel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/italytravelo.com\/es\/evento\/bto-be-travel-onlife-florence-italy\/","og_locale":"es_ES","og_type":"article","og_title":"BTO - Be Travel Onlife 2026 \u2013 Florence, Italy - Italy Travelo","og_description":"BTO - Be Travel Onlife 2026 is a leading tourism and travel innovation event in Florence, Italy, bringing together hospitality professionals, technology experts, and industry leaders to explore digital transformation, trends, and the future of travel.","og_url":"https:\/\/italytravelo.com\/es\/evento\/bto-be-travel-onlife-florence-italy\/","og_site_name":"Italy Travelo","og_image":[{"width":1500,"height":988,"url":"https:\/\/italytravelo.com\/wp-content\/uploads\/2026\/08\/bto-2025-cross-travel4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/italytravelo.com\/event\/bto-be-travel-onlife-florence-italy\/","url":"https:\/\/italytravelo.com\/event\/bto-be-travel-onlife-florence-italy\/","name":"BTO - Be Travel Onlife 2026 \u2013 Florence, Italy - Italy Travelo","isPartOf":{"@id":"https:\/\/italytravelo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/italytravelo.com\/event\/bto-be-travel-onlife-florence-italy\/#primaryimage"},"image":{"@id":"https:\/\/italytravelo.com\/event\/bto-be-travel-onlife-florence-italy\/#primaryimage"},"thumbnailUrl":"https:\/\/italytravelo.com\/wp-content\/uploads\/2026\/08\/bto-2025-cross-travel4.jpg","datePublished":"2026-08-04T21:25:48+00:00","description":"BTO - Be Travel Onlife 2026 is a leading tourism and travel innovation event in Florence, Italy, bringing together hospitality professionals, technology experts, and industry leaders to explore digital transformation, trends, and the future of travel.","breadcrumb":{"@id":"https:\/\/italytravelo.com\/event\/bto-be-travel-onlife-florence-italy\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/italytravelo.com\/event\/bto-be-travel-onlife-florence-italy\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/italytravelo.com\/event\/bto-be-travel-onlife-florence-italy\/#primaryimage","url":"https:\/\/italytravelo.com\/wp-content\/uploads\/2026\/08\/bto-2025-cross-travel4.jpg","contentUrl":"https:\/\/italytravelo.com\/wp-content\/uploads\/2026\/08\/bto-2025-cross-travel4.jpg","width":1500,"height":988,"caption":"BTO - Be Travel Onlife"},{"@type":"BreadcrumbList","@id":"https:\/\/italytravelo.com\/event\/bto-be-travel-onlife-florence-italy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/italytravelo.com\/"},{"@type":"ListItem","position":2,"name":"Listings","item":"https:\/\/italytravelo.com\/events\/"},{"@type":"ListItem","position":3,"name":"BTO &#8211; Be Travel Onlife 2026 \u2013 Florence, Italy"}]},{"@type":"WebSite","@id":"https:\/\/italytravelo.com\/#website","url":"https:\/\/italytravelo.com\/","name":"USA Travelo","description":"","publisher":{"@id":"https:\/\/italytravelo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/italytravelo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/italytravelo.com\/#organization","name":"USA Travelo","url":"https:\/\/italytravelo.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/italytravelo.com\/#\/schema\/logo\/image\/","url":"https:\/\/italytravelo.com\/wp-content\/uploads\/2026\/04\/USA-Travelo-11.png","contentUrl":"https:\/\/italytravelo.com\/wp-content\/uploads\/2026\/04\/USA-Travelo-11.png","width":1600,"height":400,"caption":"USA Travelo"},"image":{"@id":"https:\/\/italytravelo.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/listing\/7341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/listing"}],"about":[{"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/types\/listing"}],"author":[{"embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/comments?post=7341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/media\/7342"}],"wp:attachment":[{"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/media?parent=7341"}],"wp:term":[{"taxonomy":"listing_category","embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/listing_category?post=7341"},{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/event_category?post=7341"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/service_category?post=7341"},{"taxonomy":"rental_category","embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/rental_category?post=7341"},{"taxonomy":"classifieds_category","embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/classifieds_category?post=7341"},{"taxonomy":"listing_feature","embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/listing_feature?post=7341"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/region?post=7341"},{"taxonomy":"city","embeddable":true,"href":"https:\/\/italytravelo.com\/es\/wp-json\/wp\/v2\/city?post=7341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}