BBQ Expo 2027 is the largest European event dedicated to barbecue and outdoor cooking, held at Fiere di Parma. After three editions of growing success, the fourth edition confirms Parma as home of the biggest European appointment dedicated to barbecue and outdoor cooking, entering a new dimension as a European hub for BBQ culture. The event at Fiere di Parma offers a unique experience for outdoor cooking enthusiasts, featuring live demonstrations by pitmasters, workshops, academy courses, showcooking and over 300 brand exhibitors.<\/p>\n\n\n\n
The event brings together companies, pitmasters, professionals, buyers and enthusiasts from all over Europe. Over 300 brand exhibitors, new business opportunities, events, academies and tastings make BBQ Expo the place where relationships are born, innovations are discovered and the future of outdoor cooking is built. From A for smoker to Z for zest, the entire BBQ world is here.<\/p>\n\n\n\n
BBQ Expo 2027 is organized in partnership with Butcher Show, at its second edition, making BBQ Expo even more exciting for exhibitors. With a single ticket, visitors and operators access two exhibitions: on one side the world of outdoor cooking, on the other the professional meat supply chain. Restaurateurs, evolved butcher shops, buyers, distributors, importers, Ho.Re.Ca. operators, food service and professionals interested in barbecue find in one place products, technologies and new business.<\/p>\n\n\n\n
The fair is organized by Area Fiera with patronages and media supporters, certified as professional trade show, and is part of the Food & Food Technology portfolio of Fiere di Parma, one of Italy’s most important exhibition centers for food industry.<\/p>\n\n\n\n
Largest European outdoor cooking fair:<\/strong> With over 300 brand exhibitors and an exhibition area dedicated entirely to barbecue, BBQ Expo is recognized as the largest fair in Europe for outdoor cooking, making it the reference point for brands, buyers and enthusiasts. The event unites the entire supply chain from devices to fuel to food.<\/p>\n\n\n\n BBQ Expo Master Challenge KCBS:<\/strong> The BBQ Expo Master Challenge, sanctioned by KCBS Kansas City Barbeque Society, is the largest KCBS competition in Europe. 50 teams from over 10 countries compete, involving more than 200 pitmasters. The public can watch live preparations of the four official KCBS categories, observing technique, precision and passion at the highest levels. This competition contributes to making BBQ Expo the European reference for barbecue.<\/p>\n\n\n\n Grill & Beer Village heart:<\/strong> The Grill & Beer Village is the gastronomic heart of BBQ Expo, the area where all visitors meet to experience barbecue through taste. It is the only refreshment point of the exhibition, representing a mandatory stop for all participants, ensuring a high flow of public during entire duration. For exhibitors it is a strategic opportunity to have products tasted, tell brand through direct and engaging experience and reach thousands of enthusiasts and consumers in high visibility context.<\/p>\n\n\n\n Academy with high sold-out rate:<\/strong> Every year BBQ Expo raises the bar of its training offer. For 2026 the event proposed over 60 events, among Academy, masterclass, showcooking and meetings with most authoritative Italian and international pitmasters. The BBQ Expo Academy hosted 30 specialist courses with 90 percent sold out, confirming strong interest toward technical content and quality training. For exhibitors it means being protagonists of high participation events, presenting products in action and building direct relationships.<\/p>\n\n\n\n Two events with one ticket \u2013 partnership with Butcher Show:<\/strong> The partnership with Butcher Show allows access to two manifestations with one ticket. On one side outdoor cooking, on other side professional meat chain, including meat selection, butchery technologies, aging, cutting, preservation and presentation. This synergy offers more contacts, higher quality of relationships and new commercial occasions for Ho.Re.Ca. and retail professionals.<\/p>\n\n\n\n The cuisine of BBQ Expo is centered on barbecue, outdoor cooking, live fire, smoke and meat culture, but also includes pizza, vegetables, bakery and beverages.<\/p>\n\n\n\n Barbecue and smoking:<\/strong> Core specialties include low and slow American barbecue, Kansas City style, Texas style, Carolina style, with brisket, pork shoulder, ribs, chicken and sausages. Smokers, charcoal, wood chips for smoking, wood, pellet and GPL gas fuels are presented, with focus on smoke management, temperature control and aroma. Rubs, aromas and spices, sauces and marinades are central to flavor building.<\/p>\n\n\n\n Meat and butchery:<\/strong> Thanks to partnership with Butcher Show, the fair showcases high-quality meats, beef, pork, lamb, poultry, game, selection of cuts, dry aging, butchery techniques, and presentation of premium cuts. Butcher professionals share knowledge about cutting, trimming, preservation and cooking suitability.<\/p>\n\n\n\n Pizza and bakery:<\/strong> Outdoor ovens, pizza ovens, wood-fired ovens, fry top, rotisserie, grills, planchas, stones for pizza, flours for pizza, bakery products, polenta and traditional accompaniments are presented. Showcooking includes pizza al barbecue, with collaboration such as Pizzalchemist x Clementi, one of most followed and original pizza creators.<\/p>\n\n\n\n Grills and devices:<\/strong> Exhibition includes barbecue devices, braziers, biomass kitchens, outdoor kitchens, ovens, pizza ovens, fry top, rotisserie, grills, planchas, lava stones, cleaning products, boards, thermometers, utensils, charcoal, smoking chips, wood, pellet, gas, and professional equipment for Ho.Re.Ca.<\/p>\n\n\n\n Beverages:<\/strong> Beers, wines, distillates paired with barbecue, with Grill & Beer Village offering beer tastings, craft beers, wine pairings and distillate tastings that complement smoky flavors. The village is the gastronomic heart where visitors taste barbecue dishes paired with beverages.<\/p>\n\n\n\n Technique and culture:<\/strong> Live demonstrations by pitmasters show techniques from lighting fire to managing smoke, with workshops on fire starters, lighters, knives, pizza peels, thermometers, and maintenance.<\/p>\n\n\n\n The protagonists of BBQ Expo are pitmasters, chefs, grill masters and brands that make up entire barbecue supply chain.<\/p>\n\n\n\n Pitmasters and grill masters:<\/strong> Over 200 pitmasters from more than 10 countries participate in Master Challenge and showcooking. Italian and international pitmasters considered most authoritative share preparations, tricks of trade, techniques for low and slow, hot and fast, direct and indirect cooking. Visitors can watch live four official KCBS categories: chicken, ribs, pork and brisket.<\/p>\n\n\n\n Best Italian and international companies:<\/strong> The best Italian and international companies choose BBQ Expo to present innovations, products and technologies dedicated to outdoor cooking. Complete offer representing entire barbecue supply chain includes smokers, outdoor furniture, professional equipment, Ho.Re.Ca., barbecue, braziers, biomass kitchens, outdoor kitchens, ovens, pizza ovens, rotisserie, grills, planchas, clothing, fire starters, lighters, knives, pizza peels, lava stones, cleaning products, boards, thermometers, utensils, charcoal, smoking chips, wood, pellet, gas, meats, rubs, aromas and spices, sauces, pizza flours, bakery, polenta, beers, wines, distillates.<\/p>\n\n\n\n Grill & Beer Village vendors:<\/strong> Vendors in village offer tasting portions of barbecue dishes, allowing exhibitors to have products tasted directly, telling brand story through engaging experience.<\/p>\n\n\n\n Academy instructors:<\/strong> Instructors of BBQ Expo Academy host specialist courses, with high expertise in smoking, grilling, butchery, seasoning and pairing.<\/p>\n\n\n\n Butcher Show professionals:<\/strong> Professionals of meat chain, including master butchers, breeders, selectors and Ho.Re.Ca. experts, present premium meat, aging techniques and cutting demonstrations.<\/p>\n\n\n\n The food experience at BBQ Expo is interactive, educational and immersive, not only exhibition but also interactive learning environment.<\/p>\n\n\n\n Learning through demonstrations and live experiences:<\/strong> Live demonstrations, workshops and cooking shows allow visitors to observe professional techniques and gain practical knowledge directly from experts in field. Visitors can watch devices most interesting of moment, see pitmasters in action and discover preparations and tricks.<\/p>\n\n\n\n Grill & Beer Village tasting:<\/strong> The only refreshment point of manifestation, village is mandatory stop where all visitors meet to live barbecue through taste. High flow of public ensures lively atmosphere, with tables shared among enthusiasts, families and professionals.<\/p>\n\n\n\n Academy and masterclass:<\/strong> Over 60 events, including academy, masterclass, showcooking and meetings, with 30 specialist courses at 90 percent sold out. Courses cover topics such as fire management, smoking woods, rubs, sauces, temperature control, meat selection, pizza at barbecue, and beer pairing. Participants can book in advance and receive certificates.<\/p>\n\n\n\n Master Challenge viewing:<\/strong> Public can assist live preparations of KCBS competition, observing technique, precision and passion at maximum levels, with judges evaluating taste, tenderness and appearance. Teams from over 10 countries bring different styles.<\/p>\n\n\n\n Business and consumer journey:<\/strong> For consumers, event is chance to discover new products, taste, learn and buy devices, accessories, charcoal and meats. For professionals, event offers new opportunities of business, events, academy, degustations, where relationships are born, innovations discovered and future of outdoor cooking built.<\/p>\n\n\n\n Veranstaltungstermine:<\/strong> April 3\u20136, 2027 \u2013 Saturday to Tuesday<\/p>\n\n\n\n Official Timing and Program Structure Based on Previous Editions:<\/strong><\/p>\n\n\n\n Standort:<\/strong> Fiere di Parma, Viale Delle Esposizioni 393A, Parma, Italy<\/p>\n\n\n\n Dauer:<\/strong> Four days, Saturday to Tuesday, with exhibition open daily from 9:30 AM to 6:00 PM, Grill & Beer Village open extended hours until evening.<\/p>\n\n\n\n Samstag und Sonntag:<\/strong> Peak days for public and enthusiasts, with full program of showcooking, academy courses, pitmaster demonstrations, Grill & Beer Village tastings, Master Challenge competitions, and family-friendly activities. Double exhibition space and show cooking program.<\/p>\n\n\n\n Monday and Tuesday:<\/strong> Professional days focused on business, with Butcher Show synergy, B2B meetings, buyer programs, distributor meetings, Ho.Re.Ca. networking, and technical workshops.<\/p>\n\n\n\n Daily Program Includes:<\/strong> Over 300 brand exhibitors, live demonstrations by pitmasters, workshops, academy with 30 specialist courses, Master Challenge KCBS competition with 50 teams from over 10 countries and 200 pitmasters, Grill & Beer Village as gastronomic heart, Butcher Show as second event with same ticket, business matching, and new product previews.<\/p>\n\n\n\n Full detailed schedule with exact showcooking times, academy course list and Master Challenge timetable will be published on official website bbqexpo.it closer to event.<\/p>\n\n\n\nFood, Cuisine & Specialties<\/h3>\n\n\n\n
Chefs, Restaurants & Food Vendors<\/h3>\n\n\n\n
Food Experience<\/h3>\n\n\n\n
Datum und Zeitplan<\/h3>\n\n\n\n
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