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  • April 20, 2027
    Event date:
  • April 22, 2027
    Event end:

Overview

Macfrut Show 2027 stands as a premier international exhibition dedicated entirely to the fruit and vegetable sector, drawing professionals from across the globe to the heart of Italy. This dynamic B2B event serves as a vital meeting point for producers, technology providers, wholesalers, and major buyers who shape the future of fresh produce. Attendees gain exclusive access to cutting-edge innovations that span the entire supply chain, from advanced agricultural technologies and packaging solutions to post-harvest logistics and direct retail distribution.

The exhibition floor is carefully organized into specialized thematic areas that highlight specific sectors within the industry, including biosolutions, digital agriculture, machinery, and international partner regions. Visitors can explore state-of-the-art machinery in action, discover modern cultivation techniques, and engage with live demonstrations hosted by industry leaders. This immersive environment allows participants to stay ahead of market trends, adopt sustainable practices, and observe how technological advancements are transforming modern agricultural productivity.

Beyond the exhibition booths, the event hosts a comprehensive program of high-level conferences, technical forums, and specialized symposiums led by global experts. These sessions provide deep insights into international trade regulations, consumer shifts, and environmental sustainability challenges currently impacting the fresh produce market. Networking events and structured business-matching services facilitate direct connections between international delegations and prospective commercial partners, ensuring every participant leaves with valuable industry insights and expanded professional networks.

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Event Highlights

  • Global Supply Chain Showcase: Explore a comprehensive exhibition floor covering every stage of the fruit and vegetable sector from seed to final consumer packaging.
  • Thematic Innovation Areas: Discover dedicated zones featuring advanced biosolutions, artificial intelligence, robotics, and modern irrigation systems.
  • Expert-Led Conferences: Attend specialized seminars, roundtables, and technical workshops addressing key market trends and sustainability practices.
  • B2B Business Matching: Utilize dedicated matchmaking services to connect directly with international buyers, producers, and technology providers.

Why Attend

Macfrut Show 2027 is an essential destination for agricultural producers, agronomists, machinery manufacturers, exporters, and retail buyers looking to expand their market reach. Attending provides a unique opportunity to evaluate competing technologies side by side, source reliable supply chain partners, and negotiate direct commercial agreements in a professional setting. Participants gain actionable knowledge regarding sustainable farming methods and regulatory updates that directly influence global agricultural trade dynamics.

The event is equally valuable for researchers, students, and institutional representatives seeking to understand the intersection of technology and modern food supply chains. By facilitating direct interactions between industry pioneers and growing enterprises, the gathering fosters collaborative ventures that drive commercial growth and efficiency. Attendees leave equipped with enhanced industry awareness, valuable international contacts, and strategic solutions tailored to modern agricultural demands.

Date & Duration

  • Event Date: April 20-22, 2027
  • Event Duration: 3 Days
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Ticket Information

  • How Tickets Are Sold: Tickets can be purchased online through the official web portal or directly at the venue registration desks during the event days.
  • Admission Type: Professional B2B trade admission requiring industry registration, with special access tiers available for trade visitors and general agricultural stakeholders.
  • Ticket Pricing: Minimum ticket prices start at approximately thirty dollars for daily trade passes, while full event accreditation ranges up to one hundred dollars depending on selected seminar packages.
  • Special Seating Options: Reserved seating zones are available within major conference halls and keynote presentation arenas for VIP badge holders and invited delegates.
  • VIP Options: Premium VIP accreditation includes expedited fast-track entry, exclusive access to dedicated business lounges, complimentary refreshment services, and priority booking for scheduled B2B networking sessions.

Venue / Location

  • City and Country: Rimini, Italy
  • Venue Name: Rimini Expo Centre
  • Google Maps Address: Via Emilia, 155, 47921 Rimini RN, Italy

Contact Information

  • Email: info@macfrut.com
  • Phone Number: +39 0547 317435
  • Official Website: https://www.macfrut.com

Accommodation Options

Rimini offers a wide range of hospitality options tailored to business travelers, including numerous hotels situated near the coastline and the historic city center. Many local establishments partner with the exhibition to provide specialized business packages that include complimentary shuttle services to the fairgrounds. Visitors can choose from modern luxury hotels featuring extensive conference facilities to comfortable bed and breakfasts located within easy reach of the local transport network.

Securing lodging well in advance is highly recommended due to the high volume of international professionals arriving for the exhibition dates. Accommodations located near the Rimini railway station or along the primary transit corridors offer particularly convenient access, allowing guests to commute seamlessly between their lodgings and the exhibition center without encountering heavy traffic delays.

Getting There

  • Nearest Airport: Federico Fellini International Airport is located approximately eight kilometers away from the exhibition venue.
  • Nearest Train/Metro Station: Rimini Fiera railway station is situated directly adjacent to the expo centre, providing dedicated stop services during major events.
  • Bus Routes or Public Transport Options: Local bus line number nine connects the city center and the railway station directly to the main entrance of the exhibition grounds.
  • Parking Availability: Extensive parking lots are situated around the perimeter of the exhibition complex to accommodate both private vehicles and commercial transport.
  • Directions by Car: The venue is directly accessible via the A14 motorway by taking the Rimini Nord exit, which leads straight onto the ring road connected to the fairgrounds.

Dining Recommendations

Breakfast Recommendations:

  • Pasticceria San Giuliano offering fresh Italian pastries and traditional espresso near the historic district.
  • Caffè Degli Artisti known for artisan coffee blends and hearty morning breakfast selections.
  • Bar Ristorante Rimini providing classic continental breakfast items in a comfortable setting.

Lunch Recommendations:

  • Ristorante Pizzeria La Grotta serving authentic regional pasta dishes and quick gourmet meals.
  • Piadineria Artigianale offering traditional local flatbread sandwiches filled with fresh local ingredients.
  • Expo Bistro located within the venue area for convenient sit-down dining between exhibition visits.

Dinner Recommendations:

  • Guido Rimini renowned for exquisite seafood specialties and refined coastal dining experiences.
  • Osteria de Borg offering traditional Romagna recipes in a cozy, rustic atmosphere.
  • Trattoria da Romano featuring classic meat dishes and homemade pasta crafted from local ingredients.

Local Specialties to Try:

  • Piadina Romagnola traditional thin flatbread typically served warm with cured meats and soft cheeses.
  • Passatelli in Brodo artisanal breadcrumb and cheese noodles served in a rich, savory meat broth.
  • Squacquoce Cheese a fresh, creamy local cow milk cheese that pairs perfectly with regional breads.

What is this event?

Macfrut Show 2027 is a specialized international trade exhibition centered entirely on the fruit and vegetable supply chain. It connects global producers, technology innovators, and commercial buyers for three intensive days of business exchange.

The exhibition acts as a comprehensive showcase for agricultural machinery, innovative packaging, biosolutions, and post-harvest logistics. It serves as an essential platform for industry networking, professional education, and commercial expansion.

Why is it popular?

The event enjoys widespread popularity due to its comprehensive coverage of the entire agricultural production and distribution cycle. It attracts top international companies and decision-makers looking to discover market innovations and forge strategic partnerships.

Participants value the high concentration of industry experts, targeted B2B matchmaking programs, and insightful conference schedules. These elements consistently deliver tangible business growth and valuable market intelligence for all attending professionals.

Tips before you go

  • Register your attendance and book conference sessions online beforehand to secure priority access.
  • Download the official event application to easily navigate the large exhibition pavilions and locate specific exhibitors.
  • Prepare a sufficient supply of digital or physical business cards to streamline professional networking.
  • Plan your daily schedule in advance to balance exhibition floor visits with key conference seminars.
  • Wear comfortable footwear suitable for walking extensive distances across multiple exhibition halls.

Tips for First-Time Visitors

  • Arriving early on the opening day allows first-time visitors to orient themselves smoothly across the expansive exhibition pavilions before peak crowds assemble.
  • Take advantage of the official floor maps and informational kiosks situated near the main entrances to locate thematic areas of interest efficiently.
  • Scheduling meetings with priority exhibitors ahead of time ensures you secure dedicated face-to-face discussions amidst a busy itinerary.
  • Make use of the organized business-matching portals to pre-arrange valuable contacts with international delegates and industry leaders.
  • Take time to attend the specialized technical workshops and live demonstrations to gain deep practical insights into modern agricultural innovations.
  • Keep yourself hydrated and utilize the designated lounge spaces throughout the venue to maintain steady energy levels across the active business day.

Attendee Experiences

  • The event provided exceptional networking opportunities that directly helped expand our international distribution network.
  • Exploring the cutting-edge agricultural technology zones offered profound insights into the future of sustainable farming.
  • The well-organized exhibition layout made connecting with top industry suppliers and global buyers remarkably efficient.

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Location

FAQ

How can I register for Macfrut Show 2027?

Registration can be completed conveniently through the official website by filling out the professional visitor form. Once approved, digital passes are delivered via email for seamless entry at the venue gates, ensuring a frictionless start to your three-day exhibition experience.

Are there hotel booking partnerships available for attendees?

The organization collaborates with local hospitality networks to offer specialized lodging packages and discounted rates. Visitors can access these dedicated housing options directly through the travel portal on the main event website to secure premium accommodations near the coast.

Can general consumers attend the exhibition?

The event is primarily structured as a business-to-business trade show dedicated to agricultural and horticultural professionals. General visitors associated with the broader supply chain or academic sectors are welcome through specialized trade registration categories designed for industry alignment.

Is Wi-Fi connectivity available throughout the exhibition center?

Wireless internet access is provided across all exhibition halls and conference areas for the convenience of participants. Visitors can connect easily by selecting the official venue network upon entering the pavilions to maintain seamless communication throughout the day.

Are translation services provided during international conferences?

Major keynote presentations and specialized international forums feature simultaneous interpretation services in multiple languages. Headsets can be requested at the entrance of the primary conference auditoriums before sessions begin to ensure complete comprehension of global insights.

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