Salone Franchising Milano 2027 – Italy

What to expect

Salone Franchising Milano is the International franchising exhibition and is a professional distribution trade fair aiming to support the encounter among franchisors, franchisees and potential franchisees and to develop supply chain innovation. It is the point of reference for those wishing to discover franchising opportunities in Italy and confirms itself as key hub for anyone leveraging franchising as a growth driver, offering one-of-a-kind opportunity to make meaningful connections, launch strategic partnerships, and scale resilient and competitive business formats.

Visitors can expect a remarkable range of opportunities with over 130 exhibitors offering a broad spectrum of franchise formats. The exhibition floor where franchisors showcase opportunities across sectors such as retail, food and beverage, services and lifestyle is complemented by a stand-enquiry service for prospective exhibitors, a digital catalogue of participants, and a media kit with press releases and speaker schedules. Alongside major brands that through renewed participation confirm Salone Franchising Milano as essential event to discover market innovations, establish collaborations, and expand professional horizons, many others participate for first time, attracted by event rich in inspiration and opportunities.

The fair is designed for aspiring entrepreneurs, investors, and professionals seeking to identify tomorrow’s franchising leaders. The startup format is evolving and enhancing, offering visitors opportunity to identify tomorrow’s franchising leaders. With over 130 exhibitors and thousands of visitors whose profiles consistently reflected both demand for business ownership and supply of proven formats, the event provides best opportunities in franchising world.

Event dates

October 2027 (Dates TBD)
All official opening hours, conference schedules, and session timings will be published on https://www.salonefranchisingmilano.com/. For information contact fieramilano@legalmail.it.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

Salone Franchising Milano takes place at Fiera Milano, with recent editions held at Fiera Milano City, Piazzale Carlo Magno 1, Gate 16, 20149 Milano MI, Italy, and at Fiera Milano Rho complex. Fiera Milano S.p.A. is organizer, with Fiera Milano fairs as reference points for many economic sectors. The venue is modern exhibition centre with adequate facilities including business centre, conference rooms, and catering.

The exhibition site is configured as meeting point for sectors linked to commercial franchising, featuring 120 to 130 exhibitors and thousands of visitors. The exhibition floor hosts franchisors showcasing opportunities across sectors such as retail, food and beverage, services and lifestyle, with dedicated areas for startup concepts and emerging brands.

Pavilion layout includes open exhibition area for franchise brands, conference area for keynote and workshops, and networking zones for B2B meetings between franchisors and potential franchisees. Digital catalogue of participants and stand-enquiry service facilitate pre-event planning and on-site navigation.

Fiera Milano location provides easy access from Milan city centre, airports, and motorways, making it central hub for national franchising community and international brands looking to enter Italian market.

Full event programme

The full event programme at Salone Franchising Milano integrates exhibition, startup showcase, and educational content, offering comprehensive overview of franchising world.

Exhibition Programme: Core exhibition featuring over 130 exhibitors showcasing franchise opportunities across food and beverage, retail, services, education, fitness, beauty, and lifestyle. Among proposals on show, important presence of companies offering products and services in food sector, such as Old Wild West, famous Italian steakhouse, La Bottega del Caffè, with offer of pods and capsules of best brands, Pizzikotto dedicated to pizzas and bakery products, alongside retail and service formats.

Startup Format: Evolving and enhancing startup format offering visitors opportunity to identify tomorrow’s franchising leaders. Dedicated area for emerging franchise concepts with lower investment, innovative business models, and high growth potential, allowing investors to spot future leaders.

Conference and Workshop Programme: Rich programme of conferences, workshops, and seminars covering franchising fundamentals, legal aspects, financing, marketing, and operational management, with speaker schedules published in media kit.

Business Matching: Stand-enquiry service for prospective exhibitors and visitors, enabling pre-scheduled meetings between franchisors and potential franchisees, supporting encounter among franchisors, franchisees and potential franchisees.

Programme aims to develop supply chain innovation and support growth of resilient and competitive business formats.

Key speakers & keynote speakers

Key speakers and keynote speakers at Salone Franchising Milano include franchising experts, successful franchisors, legal advisors, and entrepreneurs sharing insights on building future of business.

Franchising Leaders: CEOs and founders of major franchise brands including food and beverage leaders such as Old Wild West, retail chains, and service networks, discussing how ideas become reality and how to scale business formats.

Legal and Financial Experts: Lawyers specializing in franchising law, consultants on franchise agreements, and financial advisors explaining funding options for franchisees, from bank loans to incentives for startups.

Startup Founders: Founders of emerging franchise concepts in enhanced startup format, sharing stories of identifying market gaps and building franchise-ready models, offering inspiration for aspiring entrepreneurs.

Marketing and Innovation Speakers: Experts in digital marketing for franchise networks, customer loyalty, and supply chain innovation, addressing how to maintain brand consistency while innovating.

Association and Institutional Representatives: Representatives from Italian and European franchising associations, chambers of commerce, and Fiera Milano S.p.A., providing overview of market trends and regulatory evolution.

Speaker schedules and press releases available through media kit, with keynote sessions designed to help visitors discover market innovations and expand professional horizons.

Conference sessions & tracks

Conference sessions and tracks at Salone Franchising Milano are organized to support aspiring entrepreneurs and established franchisors at different stages of franchising journey.

Franchising Fundamentals Track: Sessions covering basics of franchising, difference between franchisor and franchisee roles, investment requirements, and evaluation of franchise opportunities, ideal for first-time visitors exploring best opportunities in franchising world.

Food and Beverage Sector Track: Focus on food and beverage as one of most dynamic sectors, with diversified formats catering to tastes of increasingly demanding public attentive to new trends and prestigious brands. Sessions include Old Wild West steakhouse model, La Bottega del Caffè capsule concept, and Pizzikotto pizza and bakery formats, discussing operational management and food safety.

Startup and Innovation Track: Track dedicated to startup format, offering opportunity to identify tomorrow’s franchising leaders, covering lean startup methodologies, low-investment models, and scaling strategies for resilient and competitive business formats.

Legal and Finance Track: Sessions on franchise agreements, intellectual property protection, financing franchise purchase, and fiscal aspects, with practical advice from lawyers and consultants.

Growth and Marketing Track: Sessions on expanding franchise network, recruiting franchisees, digital marketing for franchise systems, and maintaining brand consistency across locations, helping franchisors establish collaborations and scale.

All sessions aim to support encounter among franchisors, franchisees and potential franchisees and develop supply chain innovation.

Session times & schedule

Session times and schedule at Salone Franchising Milano are structured across exhibition days at Fiera Milano, with exhibition and conference activities running in parallel to maximize visitor experience.

Exhibition Opening Hours: Exhibition floor where franchisors showcase opportunities opens in morning and closes in late afternoon, with continuous access to 130 exhibitors and digital catalogue. Full daily schedule with opening and closing times published on official website https://www.salonefranchisingmilano.com/ closer to event.

Conference Sessions: Keynote and workshop sessions scheduled throughout day in dedicated conference rooms adjacent to exhibition floor, with morning sessions focusing on market overview and startup opportunities, and afternoon sessions dedicated to sector-specific tracks such as food and beverage and retail.

Startup Pitch Sessions: Special time slots for startup format presentations where emerging brands pitch their concepts to investors and potential franchisees, offering opportunity to identify tomorrow’s franchising leaders.

Networking and B2B Meetings: Dedicated time for pre-scheduled B2B meetings between franchisors and potential franchisees, facilitated through stand-enquiry service and official platform, with business lounge open throughout day.

Detailed programme with session times, speaker lineup, and workshop schedule available via official website and media kit, allowing visitors to plan 1-day or 3-days visit.

Ticket types & registration

Salone Franchising Milano offers ticket options for different visitor needs, from single-day discovery to VIP multi-day experience.

1-Day Ticket: USD 25.92
1 Day ticket priced at 24 Euro, previously 24 Euro, equivalent to approximately USD 25.92. Provides access to exhibition floor with 130 exhibitors, conference sessions, startup format area, and digital catalogue of participants. Ideal for visitors exploring best opportunities in franchising world with limited time. Allows discovery of franchise opportunities across retail, food and beverage, services and lifestyle.

3-Days Pass – VIP Experience: USD 64.80
3-Days Pass designed to make most of visit, offering exclusive access to 3 days of Salone Franchising Milano. Previously priced around 60 Euro, equivalent to approximately USD 64.80. Includes VIP experience with priority access to keynote sessions, networking lounge, and extended business matching services. Discover Salone with VIP experience designed to make most of visit.

Exhibitor Pass: USD 0.00
Reserved for exhibiting companies and their staff, including over 130 exhibitors, allowing access during setup, exhibition days, and dismantling, including access to exhibitor services and B2B meeting areas.

Press Accreditation: USD 0.00
Free accreditation for specialized press covering franchising, retail, and entrepreneurship, providing access to press office, exhibition, and conference areas, with interview coordination.

All tickets available through BUY YOUR TICKET service on official website https://www.salonefranchisingmilano.com/. Tickets provide access to remarkable range of opportunities.

Registration deadlines

Registration deadlines for Salone Franchising Milano are managed through official website to ensure qualified audience and efficient organization.

Online Ticket Purchase: Online ticket purchase opens several months before event, with 1-Day Ticket and 3-Days Pass available through official ticketing platform. Early purchase recommended for discounted rates and fast-track entry, with deadline typically set a few days before opening.

Exhibitor Registration: Exhibitor registration and stand-enquiry service for prospective exhibitors opens well in advance, with deadlines for inclusion in official catalogue, floor plan, and promotional materials. Organizer Fiera Milano S.p.A. provides space booking information via official channels, with demand leading to over 130 exhibitors.

Press Accreditation: Press accreditation deadline set approximately one week before event, requiring proof of publication and professional press credentials for access to press office and speaker schedules.

Startup Format Application: Application for enhanced startup format has separate deadline, allowing selection of tomorrow’s franchising leaders for dedicated showcase area.

For specific deadlines, contact fieramilano@legalmail.it or visit official website, as dates may vary by edition. All registrations managed by Fiera Milano S.p.A.

Exhibitor list & major companies

Exhibitor list at Salone Franchising Milano features over 130 exhibitors, with 123 exhibitors of current edition listed and verification in progress, representing international franchising exhibition.

Food and Beverage Sector: Among most dynamic sectors, with diversified formats catering to tastes of increasingly demanding public attentive to new trends and prestigious brands. Major brands include Old Wild West, famous Italian steakhouse chain offering franchise opportunities in casual dining, La Bottega del Caffè with offer of pods and capsules of best brands for coffee shop formats, Pizzikotto dedicated to pizzas and bakery products, plus other food concepts including gelato, fast casual, and coffee shops.

Retail Sector: Retail franchises including fashion, accessories, beauty, home goods, and specialty retail, offering proven business models for high street and shopping centre locations.

Services Sector: Service franchises covering education, fitness, health and beauty, automotive services, business services, and personal services, reflecting growth of service economy in franchising.

Startup and Emerging Brands: Many others participating for first time, attracted by event rich in inspiration and opportunities, presenting innovative concepts with lower investment and high growth potential, enhancing startup format.

Alongside major brands that through renewed participation confirm Salone Franchising Milano as essential event to discover market innovations, many new entrants participate, confirming position as point of reference for those wishing to discover franchising opportunities in Italy. Exhibitor list with company profiles and stand locations available through official website and digital catalogue.

Exhibition halls & floor plan

Salone Franchising Milano takes place at Fiera Milano, with recent editions at Fiera Milano City, Piazzale Carlo Magno 1, Gate 16, and at Fiera Milano Rho. Floor plan designed to support encounter among franchisors, franchisees and potential franchisees.

Main Exhibition Floor: Central area where franchisors showcase opportunities across sectors such as retail, food and beverage, services and lifestyle, with stands organized by sector including food and beverage area featuring Old Wild West, La Bottega del Caffè, Pizzikotto and others, retail area, and services area.

Startup Format Area: Dedicated area for enhanced startup format offering visitors opportunity to identify tomorrow’s franchising leaders, with smaller stands and pitch stages for emerging brands.

Conference and Workshop Area: Adjacent area with conference rooms for keynote sessions, legal and finance tracks, and growth and marketing tracks, with speaker schedules and media kit information.

Networking and Business Lounge: Business lounge for B2B meetings, stand-enquiry service points, and digital catalogue access stations, facilitating meetings between franchisors and potential franchisees.

Interactive floor plan available through official website, allowing visitors to locate exhibitors by company name and sector, plan route, and schedule meetings efficiently.

Networking & business meetings

Networking and business meetings at Salone Franchising Milano are central to its role as professional distribution trade fair aiming to support encounter among franchisors, franchisees and potential franchisees.

Stand-Enquiry Service: Official stand-enquiry service for prospective exhibitors and visitors enables pre-scheduled meetings between franchisors and potential franchisees, with digital catalogue of participants allowing search by investment level, sector, and location.

B2B Meeting Platform: Platform allows visitors to create profiles, indicate investment capacity and sector interest, and request meetings with franchisors, while franchisors can review potential franchisee profiles and schedule appointments, supporting efficient matchmaking.

Business Lounge and VIP Experience: 3-Days Pass includes exclusive access to business lounge with networking areas, coffee, and meeting tables, designed to make most of visit and facilitate meaningful connections for scaling resilient and competitive business formats.

Startup Networking: Enhanced startup format provides networking opportunities between emerging brands and investors seeking to identify tomorrow’s franchising leaders, with pitch sessions and dedicated networking events.

Association and Institutional Networking: Presence of franchising associations, legal and financial advisors, and Fiera Milano S.p.A. representatives provides additional networking for supply chain innovation and market development.

Networking aims to help visitors discover market innovations, establish collaborations, and expand professional horizons.

Industry sectors & highlights

Industry sectors and highlights at Salone Franchising Milano cover broad range of franchising opportunities, with food and beverage standing out as one of most dynamic.

Food and Beverage: Most dynamic sector with diversified formats catering to tastes of increasingly demanding public attentive to new trends and prestigious brands, including steakhouse, coffee shop, pizza and bakery, gelato, and fast casual concepts such as Old Wild West, La Bottega del Caffè, and Pizzikotto.

Retail: Retail franchises including fashion, accessories, footwear, beauty and cosmetics, home decor, and specialty retail, offering opportunities for high street and mall locations.

Services: Service sectors including education and training, fitness and wellness, health and beauty, automotive services, business services, real estate, and personal services, reflecting demand for service-based franchise models.

Lifestyle and Leisure: Lifestyle sectors including travel agencies, entertainment, and leisure concepts, catering to evolving consumer lifestyles.

Startup and Innovation: Emerging sectors including tech-enabled services, sustainable concepts, and low-investment models featured in enhanced startup format, offering opportunity to identify tomorrow’s franchising leaders.

Highlights include over 130 exhibitors, remarkable range of opportunities, and focus on building future of business where ideas become reality, with rich and diverse exhibitor lineup confirming position as key hub for anyone leveraging franchising as growth driver.

Event rules & visitor information

Professional Trade Focus: Salone Franchising Milano is professional distribution trade fair aiming to support encounter among franchisors, franchisees and potential franchisees. Open to aspiring entrepreneurs, investors, and professionals, but not suitable for general public without business interest. Minors under 16 not admitted even if accompanied.

Badge Policy: Entry badge must be worn visibly at all times. Badges are personal and cannot be transferred. Online ticket purchase and valid ID required for badge collection at Fiera Milano entrances.

Business Conduct: Visitors must respect exhibitors and fellow attendees, following staff instructions and respecting meeting schedules. Fair promotes professional business environment for discovering market innovations and establishing collaborations.

Photography: Personal photography allowed in exhibition areas, but filming of specific franchise concepts may require exhibitor permission due to commercial confidentiality. Drones prohibited inside pavilions.

Compliance: Organization by Fiera Milano S.p.A. reserves right to deny entry or remove visitors who do not comply with professional trade fair rules or who disrupt business environment. All events subject to programme changes.

How to get there

Salone Franchising Milano takes place at Fiera Milano, Fiera Milano City, Piazzale Carlo Magno 1, Gate 16, 20149 Milano MI, Italy, and at Fiera Milano Rho complex, easily reachable from Milan city centre, airports, and motorways.

By metro, Red Line M1 directly serves Fiera Milano Rho station, Rho Fiera Milano stop, while Fiera Milano City is served by Metro Line 5 and tram services, with connections from central Milan.

By train, Milano Centrale and Milano Porta Garibaldi stations offer high-speed connections, with metro connection to fairgrounds.

By car, venue connected to A4 Turin-Venice and A8/A9 motorways with dedicated exits for Fiera Milano and extensive parking.

By plane, Milan Malpensa, Linate, and Bergamo airports connected via shuttle and train services to central Milan and then metro to fairgrounds.

Detailed travel information available on official website https://www.salonefranchisingmilano.com/.

Public transport & parking

Public Transport: Most efficient way to reach Fiera Milano Rho is via Milan Metro Line M1 Red Line to Rho Fiera Milano station, directly connected to fair entrances. For Fiera Milano City, Metro Line 5 and bus services serve Piazzale Carlo Magno. During fair days, metro frequency is increased. Urban bus and tram services connect city centre with fairgrounds.

Parking: Fiera Milano offers extensive parking facilities with over 10,000 spaces across multiple lots at Rho and City locations, with both covered and open-air options. Parking fees are approximately USD 16.30 to USD 21.70 per day depending on lot and duration, with online pre-booking available at discounted rates. Reserved parking for exhibitors, disabled visitors, and VIP guests located near entrances. Electric vehicle charging stations and shuttle carts within parking areas available. For trade visitors, public transport recommended due to potential traffic during setup.

Taxi stands and ride-sharing pickup points located at main gates.

Accommodation areas

Milan offers extensive accommodation options for all budgets, with special rates negotiated for fair participants through official hospitality partners.

Rho and Pero Area: Business hotels within 1 to 3 kilometers of Fiera Milano Rho, ideal for exhibitors and visitors seeking proximity to venue and early access.

Milan City Centre, Portello, and Fiera District: Hotels near Fiera Milano City and MiCo, with easy metro access to Rho and City venues, offering good value and efficient commuting, close to business districts.

Historic Centre and Brera: Boutique hotels and apartments in historic centre, close to tourist attractions, restaurants, and metro lines, preferred by international visitors combining fair with cultural tourism.

Airport Areas: Hotels near Malpensa, Linate, and Bergamo airports for visitors with early or late flights.

Early booking strongly recommended due to concurrent events in Milan and high demand from franchising community. Official website provides hotel booking platform.

Previous year’s highlights

Previous editions of Salone Franchising Milano have confirmed position as point of reference for those wishing to discover franchising opportunities in Italy, with over 130 exhibitors offering remarkable range of opportunities.

Recent editions featured exhibition floor where franchisors showcased opportunities across retail, food and beverage, services and lifestyle, with food and beverage standing out as one of most dynamic sectors with diversified formats. Among many proposals on show, important presence of companies offering products and services in food sector such as Old Wild West, La Bottega del Caffè, and Pizzikotto dedicated to pizzas and bakery products.

Alongside major brands that through renewed participation confirm Salone Franchising Milano as essential event to discover market innovations, establish collaborations, and expand professional horizons, many others participated for first time, attracted by event rich in inspiration and opportunities. The fair offered digital catalogue of participants, stand-enquiry service for prospective exhibitors, and media kit with press releases and speaker schedules.

The startup format evolved and enhanced, offering visitors opportunity to identify tomorrow’s franchising leaders. With rich and diverse exhibitor lineup, Salone Franchising Milano confirmed position as key hub for anyone leveraging franchising as growth driver, offering one-of-a-kind opportunity to make meaningful connections, launch strategic partnerships, and scale resilient and competitive business formats. The edition attracted 120 exhibitors and 5,000 visitors whose profiles consistently reflected both supply and demand for franchise opportunities.

Official registration & tickets

Official registration and tickets for Salone Franchising Milano 2027 are managed exclusively through official website https://www.salonefranchisingmilano.com/ and official ticketing platform by Fiera Milano S.p.A. 1-Day Ticket priced at 24 Euro, equivalent to USD 25.92, provides access to exhibition floor and conference sessions. 3-Days Pass for VIP experience designed to make most of visit provides exclusive access to 3 days of fair, previously around 60 Euro, equivalent to USD 64.80.

Exhibitor registration and stand-enquiry service for prospective exhibitors available via official website, with digital catalogue of participants and floor plan. Press accreditation requires online application with proof of publication.

Beware of unofficial ticket sellers claiming to sell Salone Franchising Milano tickets at inflated prices. All official information including ticket types, opening hours, exhibitor list, floor plan, and conference programme is available only on official website. For assistance, contact fieramilano@legalmail.it, with organizer Fiera Milano S.p.A. ensuring official channel is only valid source. VAT no. and Pec address provided for official communications.

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